02/06/2014 1what works in behaviour change- scottish government conference, edinburgh 02/06/2014...

10/04/231 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/23

“Carrots taste better than

sticks”

10/04/232 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

Getting on Board – Encouraging Change in Staff Travel Behaviour

Halcrow

Nicola BlaneyTransport Planner

10/04/233 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/234 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

Programme

• A Supportive Environment

• Sustained Commitment

• Co - Operative Promotion

• Communication

10/04/235 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/235

A Supportive Environment

• Enabling Facilities

• Innovative Incentives

• Supporting Subsidies

10/04/236 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/236

Sustained Commitment

10/04/237 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/237

Co-operative Promotion

• Healthy Working Lives

• Spring into Action

• Green Travel Forum

• Business in the Community Events

10/04/238 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/238

Internal Communication

Induction

Readily Available

InformationRegularUpdates

EffectiveCommunication

WithStaff

10/04/239 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/239

External Communication

Spring into Action with HalcrowSpring into Action with Halcrow

23 May 200823 May 2008

10/04/2310 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

This is What Works . . . . .

• A Supportive Environment

• Sustained Commitment

• Co - Operative Promotion

• Communication

10/04/2311 What Works in Behaviour Change- Scottish Government Conference, Edinburgh

10/04/2311

“Carrots taste better than

sticks”

blaneyn@halcrow.com 0141 552 2000