intersect.ai connecting businesses, sparking growth
Post on 02-Mar-2022
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Businesses are hungry for customer data to power data-driven strategies
that deliver value to customer and business alike. 3rd & 2nd party data is
commoditised and increasingly regulated, 1st Party data is the most valuable
data but sits across a variety of different businesses.
Data Privacy regulations (POPIA, GDPR, HIPAA) and major data breach
scandals make consumers sensitive to their data rights and businesses
nervous about data sharing, especially for Marketing.
Intersect.ai is a secure data exchange platform that enables business to share
customer data without sharing Personal Information (this is the regulatory
gold standard). Our ground breaking Anonymized Campaign Engine (ACE)
solution connects brands with audiences and publishers unleashing the next
generation of compliant targeted marketing.
EXECUTIVE SUMMARY
3
Brands are always looking to grow their customer base but finding data partners that can activate a
new audience is problematic. Its expensive, lengthy and risky.
GROW CUSTOMERS AND STAY COMPLIANT
Business
ABusiness
B
Intellectual Property
Can I trust this other business
with my customer’s data?
Partner Onboarding
Cost – $0000’s
Time – 6 months+
Data Privacy
Consent – is this legal?
Breach – is this safe?
INTRODUCTION
INTRODUCTION4
Compliance, cyber, analytics and IT in a box for only $1200 per month
INTERSECT.AI ENABLES BUSINESSES TO FOCUS ON GROWTH
2. Exchange Data
Intellectual Property protected, because secure
independent cloud that can be inspected by both parties.
Raw data never shared.
intersect.ai matches on tokens
Business B EnvironmentBusiness A Environment
Business BBusiness A
Intersect Desktop Application anonymises data at
source into tokens before loading into Cloud to
execute analytics
1. Evaluate Opportunity
INTRODUCTION5
Intersect.ai is a secure data exchange and publishing network that connects brands with audiences
and publishers, without ever divulging personal information.
FIND, KNOW, GROW
Business B
Business A
1. FIND Find new data sources from diverse
industry sectors
2. KNOWGet insights about your customers by
acquiring new data variables
3. GROWAction your insights and target new
custom audiences through our growing
publisher network
Retail Financial Clothing Vehicle Telco Education Health
Wallet Basket Credit Insights Trends Research Spend
6
Omnisient are the inventors of the Secure Compounded Matching (SCM) Token process, a hybrid
cloud approach using artificial intelligence to solve for issues relating to anonymization & matching
in privacy by design platforms. Using SCM, tokens can be matched across any PII field with security
features iteratively embedded into the tokens to make them incredibly difficult to break. The
technology is future proofed to accommodate for any new advancements in cryptography.
MARKET LEADING TOKENIZATION
On Premise
RAW DATA NORMALISATIONCRYPTOGRAPHIC
HASH
PASSWORD
CRYPTOGRAPHIC
HASH
In Cloud
n iterations
SCM TOKEN
WORKFLOW
CATEGORISATION
PITCH DECK 2020
INTRODUCTION
IMAGINE POWER OF CLIENT DATA + CREDIT BUREAUCan create amazing insights into consumer profile vs. general market
8
illustrative
Individuals at ClientPredicted Salary (per month)
Unknown R0-10k R10-25k R25k+
Age
18-40 34 921 712 746 340 406 222 834
40-60 41 369 374 525 436 214 540 638
60+ 12 016 170 328 138 887 205 603
Deceased 13 319
Individuals in MarketPredicted Salary (per month)
Unknown R0-10k R10-25k R25k+
Age
18-40 1 727 139 16 351 160 991 780 433 558
40-60 257 668 10 046 472 1 444 792 1 068 961
60+ 11 771 599 8 111 499 494 095 486 281
Deceased 10 373 903
But this is the majority of individuals in South Africa
“Typical” client (by volume) is low income and young
Client PenetrationPredicted Salary (per month)
Unknown R0-10k R10-25k R25k+
Age
18-40 2.0% 4.4% 34.3% 51.4%
40-60 16.1% 3.7% 30.2% 50.6%
60+ 0.1% 2.1% 28.1% 42.3%
Deceased 0.1%
Client clearly attracts wealthy profile
ProspectsPredicted Salary (per month)
Unknown R0-10k R10-25k R25k+
Age
18-40 1 692 218 15 638 414 651 374 210 724
40-60 216 299 9 671 947 1 008 578 528 323
60+ 11 759 583 7 941 171 355 208 280 678
Deceased 10 360 584
1
2
3
4 Opportunity? Grow existing vs. attract new?
INTRODUCTION9
Discover unique audience data sets without sharing personal information (PI)
FIND MULTIPLE AUDIENCES COMPLIANTLY
INTRODUCTION10
Landscape your business against the whole market (without sharing PI)
KNOW YOUR CUSTOMERS BETTER
INTRODUCTION11
Identify new custom audiences and compliantly target across multiple publishers
GROW YOUR BASE
INTRODUCTION13
Inclusive Financial Services partnerships are enabled by Intersect.ai
UNLOCKING ALTERNATIVE DATATHIN PROFILE
CASE STUDY
THE OPPORTUNITY:
Three major retailers with 14.3m customers
between them have shared their customer
bases on platform to size the opportunity for
credit risk scoring based on retail data against
two leading credit bureaus.
THE SOLUTION:
intersect.ai anonymized modelling
engine enables model development and
consumer consent driven deployment to
enable credit risk decisions based on
retail data.
intersect.ai Cloud
MODEL
SCORES PROTECT IP
BUREAU A BUREAU B
RETAILER 1 RETAILER 2 RETAILER 3
intersect.ai Cloud
INTRODUCTION14
Unique Advertising and distribution sales enabled by Intersect.ai
DEMONSTRATING AUDIENCE VALUEMOBILE APP
CASE STUDY
THE SOLUTION:
By profiling their audience with platform
partners, it enabled them to demonstrate value
winning 2 major Brands in first 6 months and
subsequent revenue representing 15X ROI on
platform fees.
THE CHALLENGE:
A groundbreaking #datafree mobile
application was rapidly gaining audience (2.9m
at time with 30% QoQ growth) but struggled
to convince clients that the audience was
relevant to their brands.
Increased ROI in a
shorter amount of time
Spent less capital to
reach a wider
audience
intersect.ai Cloud
INTRODUCTION15
Unique Advertising and distribution sales enabled by intersect.ai
SIZING PARTNERSHIP OPPORTUNITYPARTNERSHIP
CASE STUDY
THE RESULTS:
The retailer chose intersect.ai for the overlap
analysis. Insights turned around in 48 hours
at less than 30% of the cost. This solution
now available entirely self-service licensed
tool.
THE PROBLEM:
A major Retailer needed to size
opportunity for partnership marketing
campaign with potential loyalty partner. 3rd
Party service providers quoted weeks and
significant investment to turn project
around.LOYALTY
PARTNER 3RD PARTY
PROVIDERS
MAJOR
RETAILER
CONVENTIONAL PROCESS:
INTERSECT PROCESS:
LOYALTY
PARTNER IP ANONYMIZATIONMAJOR
RETAILER
intersect.ai Cloud
MEET THE TEAM
JON JACOBSONCEO/ CTO
MATT MCKIECCO
ANTON GRUTZMACHERCRO
We began as three guys with a passion for data, technology and growth. By using
our complementary skills and many years of experience we created a
solution that enables businesses to share data with each
other, without ever exposing their customers personal information in the
process.
INVESTORS
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“Nedbank CIB is at the forefront of investing
in disruptive technologies that make a
meaningful difference to people’s lives –
including data privacy initiatives that leverage
Nedbank’s strategy of being financial experts
who do good.”
Janade Du Plessis, Head of Alternative
Investments and Venture Capital at Nedbank.
“Our investment in Omnisient is informed
by the strength of the team and the
innovation we believe they will bring to the
tech ecosystem and the increasingly
important field of data protection and
privacy.”
Akash Maharaj, Investec Emerging
Companies, Investec Private Capital.
“According to a 2016 report by Forrester,
up to 73% of all data within an enterprise
goes unused for analytics. Leveraging and
monetising this massive amount of data is
what makes the difference between market
leaders and laggards.”
Bastien Maucet, partner at Compass
Venture Capital.
Backed by established investors with experience and insight into data and privacy
INTRODUCTION
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