… an investment in yourself and your career
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…an investment in yourself and your career
Wha
t You
Will
Lea
rnFollowing this presentation, you will be able to:
• Identify what MAS and CAS means in the promotional products industry• Relate statistical info regarding MAS and CAS programs• Share the benefits Certification provides you• Identify the requirements for CAS Certification• Identify the requirements of MAS Certification• Recognize where to find additional resources• Know who to contact for more information
The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s premier professional designations.
Promotional Products Association International (PPAI) created this certification program in 1961 to designate individuals in our industry who have demonstrated an advanced knowledge of and experience in the promotional products market
Wha
t Is M
AS/C
AS?
MAS
/CAS
Par
ticip
ation
72%
16%
5% 7%Distributor
Supplier
International
Other
MAS
/CAS
by
Cate
gory
MAS
/CAS
Des
igne
e #’
s
2002 2003 2004 2005 2006 2007 2008 2009 20100
500
1000
1500
2000
2500
592674 752
846 923 969 9971129 1149
403 435 493 557 587 612 680 733 774
9951109
12451403
1510 15811677
1862 1923
Total Designations by Year 2002-2010
CAS
MAS
Total
Individuals with the MAS/CAS designations make up an elite group of industry leaders:
Wha
t’s In
It F
or Y
ou?
MAS/CAS Testimonials
The Distributor’s Story• Kendra McDougal, MAS
The Supplier’s Story• Charley Johnson, MAS
Wha
t’s In
It F
or Y
ou?
Points Needed for Certification: 75 points
Prerequisites: 3 years of industry experience
Requirements: Required Courses (15 points):*
• Promotional Products Industry Overview (3 points)
• Promotional Programs (3 points)
• Best Practices Supplier-Distributor Relations (3 points)
• Advertising & Marketing Overview (3 points)
• sm@rt Artwork Guidelines (1.5 points)
• Ethics (1.5 points)
*Available through PPAI On Demand CoursesCerti
fied
Adve
rtisin
g Sp
ecia
list (
CAS)
Requirements: Electives (60 pts):
CAS
Prog
ram
Ove
rvie
w
Requirements: Industry Service (maximum of 5 pts):
CAS
Prog
ram
Ove
rvie
w
Examination: 150 multiple choice questions Covers all material presented in the 6 required courses
Where: PPAI Expo Regional Association Shows PPAI Training Events
CAS
Prog
ram
Ove
rvie
w
Points Needed for Certification: 100 points (plus CAS)
Prerequisites: • 5 years of industry experience• CAS Certification Requirements completed
MAS
Pro
gram
Ove
rvie
w
Requirements: Electives (100 pts):
MAS
Pro
gram
Ove
rvie
w
Requirements:
Industry Service (minimum of 1 point - maximum of 15 points):
MAS
Pro
gram
Ove
rvie
w
Demonstration of Industry Expertise Options:
• Develop and present an approved workshop, seminar or training program (after receiving your CAS designation or completion of CAS requirements)
OR• Write a 2500 word article that is published in a pre-approved industry
publication after receiving your CAS designation or completion of CAS requirements)
OR• Pass a comprehensive 150 question multiple choice exam
MAS
Pro
gram
Ove
rvie
w
Recertification Web Page: http://www.ppai.org/education/certification/recertification
• Active in the industry• Complete 25 points every three years
• Maximum of 10 points of industry service• Payment of recertification fee• No required courses!• No examination!
• Life Certification (MAS)• 60 years of age or older• Member of PPAI Hall of Fame• A PPAI Lifetime Member
Rece
rtific
ation
Ove
rvie
w
MAS/CAS Best Practices
The Distributor’s Story• Kendra McDougal, MAS
The Supplier’s Story• Charley Johnson, MAS
Achi
evin
g Ce
rtific
ation
Tool
s & R
esou
rces
On The Road to Certification
1. Certification Information Brochure
2. MAS/CAS Video: Three Letters Make All The Difference
3. MAS/CAS Info Line:1-888-426-7724 (1-888-IAM-PPAI) x 4
4. Find Your PIN Number www.upic.org 5. Check Your Transcript
6. MAS/CAS Study Guides
Tool
s & R
esou
rces
Promoting Your Certification
1. Certification End-Buyer Brochure
2. MAS/CAS Video: MAS/CAS Certified Professionals—Why You Should Work With Them
3. MAS/CAS Info Line:1-888-426-7724 (1-888-IAM-PPAI) x 4
Addi
tiona
l Res
ourc
esCertification Information Brochure
Addi
tiona
l Res
ourc
es Certification End-Buyer Brochure
Call us at: 1-888-426-7724 (1-888-IAM-PPAI)
MAS/CAS Info Line: 1-888-426-7724 (1-888-IAM-PPAI) x 4
Find Us Online:• Certification Webpagewww.ppai.org/MASCAS
• Promotional Products Association Internationalwww.ppai.org
Email us at: certification@ppai.org
For M
ore
Info
rmati
on
Connect with us on the social web• PPAI MAS/CAS Certification LinkedIn Group www.linkedin.com
• PPAI Professional Development on Twitterwww.twitter.com/ppaiprofdev
• PPAI Facebook Pagehttp://www.facebook.com/PPAI.HQ
• PPA YouTube Channelhttp://www.youtube.com/ppaiheadquarters
For M
ore
Info
rmati
on
Thank You!
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