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    Success Case-Studies

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    It was founded in 1938 as food processing and textile it

    diversified in to electronics industry only in 1969.

    In 1970 formed a joint venture with Japans NEC to

    manufacture electric home appliances and audio devices.

    In 1974 it acquired Korean semiconductor industry.

    In 1978 it acquired Korean Telecommunications.

    In 1984 Samsung became third company in the world to

    develop 64K DRAM after US and Japanese predecessors.

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    In 2005, Samsung surpassed Japanese rival Sony to

    become the world's largest and most popular

    consumer electronics brand.

    In 2006, Business week rated Samsung as 20th on its

    list of global brands, 2nd in the electronics industry.

    In 2007, Samsung Electronics' handset division

    overtook American rival Motorola, making it the

    world's second-largest Mobile phone maker.

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    In 2009, with a revenue of $117.4 billion it became the No.1

    technology company.

    In 2010, Forbes said that Samsungs brand value was as much

    as $12.8 billion with an average sale revenue growth rate of 17

    percent for the past three years.

    The company is listed in Green piece's Guide to Greener

    Electronics, where in October 2010 it was ranked 5th out of 18

    leading electronics makers.

    The company has been awarded as one of global top 10

    companies in the Carbon Disclosure Leadership Index (CDLI

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    Samsung deals in the following products:

    Semiconductors

    Slimmer panels

    Televisions

    3D experience

    Smart TVs and apps

    Mobile phones

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    Market Share

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    The company is well known for its innovations in supply chainmanagement and electronic commerce.

    In the second quarter of 2010, Dell had between 18% and 19% share of

    the worldwide personal computer market, compared to HP with roughly

    15%.

    IDC's Q4 2009 estimates show Dell's share of the server market at 9.5%,

    up from 8.1% in the previous year.

    The company reported the recovery of 78 million pounds (nearly 40,000

    tons) of IT equipment from customers in 2006, a 93-percent increase over

    2005; and 12.4% of the equipment Dell sold seven years earlier.[

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    It is world's fifth largest media conglomerate withUS$86.64 billion (FY2011).

    Sony was one of the leading developers and remains

    one of the strongest proponents of the Blu-ray Disc

    optical disc format. Digital market share of Sony increased from 16.9%

    to 17.9% in 2010.

    Bravia is currently the top-selling LCD TV brand inthe U.S., with 30% market share.

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    It reported 22% increase in total sales during

    September to 78,786 units.

    Total passenger vehicles sales in the domestic market

    stood at 26,319 units in September, up 10.22% from

    23,877 units in the same month last year. The 'Indica' range reported sales of 10,282 units, up

    64% from September, 2010.

    Sales of 'Sumo', 'Safari', 'Aria' and 'Venture' grew by60% to 5,308 units.

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    In the commercial vehicles segment, the company

    sold 46,247 units in the domestic market in

    September, compared to 35,734 units in the samemonth last year, up 29%.

    Light commercial vehicle sales during the month

    amounted to 28,092 units, a growth of 47% over last

    year, while medium and heavy commercial vehicle

    sales stood at 18,155 units, a growth of 9% compared

    to September, 2010.

    The company's exports grew by 23% to 6,220 unitslast month from 5,057 units in the same month last

    year.

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    Its start as a company with $950,000 in revenue to

    its current state. Today, the multinational rakes in

    almost $100 billion a year and employs 450,000.

    In 1935, U.S. adopts Social Security and IBM's

    punched card machines to help with the massiverecord keeping required to keep tabs on tens of

    millions of Americans.

    In 1942, IBM becomes involved in the war effort,

    helping keep track of vital statistics by designingIBM tabulating machines.

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    In 1944, IBM co-develops its first computer, the

    Automated Sequence Controlled Calculator aka Mark

    I, with Harvard University. It was used by the Navy

    to calculate gun trajectories.

    In 1946, IBM provides a translation system for

    Nuremberg Trials.

    In 1956, it developed the first commercial hard disk

    drive, the 350 RAMAC Disk Storage Unit, which

    was a major component of the groundbreaking 305RAMAC Computers.

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    In 1981, IBMS PC 5150 was a landmark in use ofcomputers spread from military to big governmentsto common people.

    In 1991 it made $6 billion in service which rose to$33 billion in 2000 to $56 billion in 2010.

    IBM Deep Blue beats Garry Kasparaov, marking thefirst time a computer had defeated a reigning worldchampion in a traditional match. Kasparov resignedafter 19 moves.

    In 2005, Lenovo purchased IBMs personalcomputing section making it a service company .

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    In 1975, Wal-Mart leases IBM 370/135 computersystems to maintain the inventory control for all

    merchandise.

    In 1977, Wal-Mart builds a companywide computernetwork and deploys a system for ordering

    merchandise from suppliers.

    In 1979, Wal-Mart sales top $1.2 billion, making it

    the first company to reach more than $1 billion insales in a mere 17 years.

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    In 1983, company began using Bar-codes for

    scanning of POS data,

    In 1984, Store associates start using Texlon handheldterminals when reordering merchandise.

    In 1985, Wal-Mart has 882 stores and sales of $8.4

    billion.

    In 1987, It links all operating units of company and

    headquarters with two-way voice, data and one-way

    video communication.

    In 1995 sales crossed $93.6 billion In 2006 , sales crossed $349 billion.

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    Failure Case-studies

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    1857 Saucona iron company

    Company produced rails for the rapidlyexpanding railroads and armour plating forthe US Navy

    Branched out from steel, with iron mines in

    Cuba and shipyards 1930s the company made the steel sections

    and parts for the Golden Gate Bridge

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    During WW I & II was a major supplier ofarmour plate and ordnance to the U.S. armedforces

    1,121 ships were produced from its 15shipyards

    In 1943 Eugene Grace promised PresidentRoosevelt one ship per day, and exceeded thecommitment by 15 ships

    Post war the plant continued to supply a widevariety of structural shapes for the

    construction trades, forged products fordefense, power generation and steel-producing companies

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    Bethlehem Steel's high point came in the1950s, as the company began manufacturingsome 23 million tons per year

    But eventually, the foreign firms were rebuiltwith modern techniques and was cheaplyavailable by late 1970

    In 1982, Bethlehem reported a loss of US$1.5billion and shut down many of its operations

    1991- discontinued coal mining

    At the end of 1995, it closed steel-making at

    the main Bethlehem plant

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    By 1980s demand for the plant's structuralproducts began to diminish, and new

    competition entered the marketplace Lighter construction styles came in which did

    not require the heavy structural grades

    The failure of management to innovate,embrace technology & inexpensive steelimports

    2001, Bethlehem Steel filed for bankruptcy

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    CBM 1954 - Jack Tramiel

    In the early 1970s entered the volatile market forcalculators and digital watches

    Purchased MOS Technologies (semi conductors)for vertical integration

    incorporated the company as CommodoreInternational in the Bahamas to take advantage oflower taxes

    1977Commodore unveiled the Personal ElectronicTransactor, better known as the PET

    1981- VIC 20, sales reached $305 million

    1982- Commodore 64 , 22 million units Market growth rate twice that of apple

    1983- SX 64, 1985- Amiga 1000

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    Debt mounted with each passing quarter due tovertical integration, massive production and lowretail

    1984 - Irving Gould, failed to grasp importantindustry trends as a result Commodore becameincreasingly isolated

    While other manufacturers like IBM, Apple racedto build compatible systems

    companies that once produced software forCommodore turned their attention to theexpanding markets of IBM and Apple

    It tried to bring new brilliant systems but wrong

    management , limited funds 1993- $357 million loss, market share-1.7%

    May 1994

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    The company started as a catalog business to

    sell jogging watches. The company sold merchandise through dozens of

    retail stores throughout the United States.

    On February 19, 2008, the company filedfor bankruptcy, blaming low sales aggravated by a

    decline in and negative publicity surrounding

    its Ionic Breeze air purifiers

    Sharper Image said it had $251.5 million of assetsand $199 million of debts as of January 31, 2008,

    according to the filing.

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    Motorola started in Chicago, Illinois as Galvin

    Manufacturing Corporation in 1928, with its firstproduct being a battery eliminator.

    Motorola's handset division recorded a loss of

    US$1.2 billion in the fourth quarter of 2007.

    Motorola laid off 3,500 workers in January 2008,

    followed by a further 4,000 job cuts in June and

    another 20% cut of its research division a few days

    later. Its global market share has been on the decline; from

    18.4% of the market in 2007 the company had a share

    of just 6.0% by Q1 2009.

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    Daewoo Motor arrived in the UK in 1995. At the time, it wasthe only manufacturer not using traditional dealerships; it ownedand operated its own retail network.

    It was once considered to be near the top 10 motor companies interms of production.

    Daewoo Group ran into deep financial trouble in 1998 due to

    the Asian financial crisis. In 1998, when the economic crisis forced most of the chaebol

    to cut back, Daewoo brazenly added 14 new firms to its existing275 subsidiaries, in a year where the group lost a total of 550billion won ($458 million) on sales of 62 trillion won ($51

    billion). By 1999, Daewoo, the second largest conglomerate in South

    Korea with interests in about 100 countries, went bankrupt, withdebts of about 80 billion won ($84.3 million).

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    It was a automobile division by Ford Motorcompany.

    The concept was developed in late 1950s and it was

    sold during 1958-60. It was a second largest car launch, but never gained

    much popularity.

    They did not even make it to the break even point,

    and reported a losses worth $350 million.