america's greatest

AMERICAS GREATEST

Cutting-Edge Live Entertainment - That is what you can expect from a Worlds Loudest Month music Festival. Created in partnership between AEG Live and Danny Wimmer Presents (DWP) - The Worlds Loudest Month Festival Series is a grouping of the nations largest and most recognizable Active Rock Music Festivals taking place in multiple markets across the United States. Each of these established Festivals feature the biggest names in rock music and attract enormous and enthusiastic crowds. Each year, Worlds Loudest Month festivals feature hundreds of artists playing for close to 500,000 rock music fans across the country on six consecutive weekends between late April and early June.

WE ARE + F E S T I V A L S E R I E S

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.

500,000

355 PERFORMANCES

1 MONTH

ROCK FANS

8

FESTIVALS

fans from

50 STATES

The massive growth of Music Festivals

82% OF MILLENIAS HAVE ATTENDED

AT LEAST ONE LIVE MUSIC EVENT IN THE LAST YEAR

35 million PEOPLE GO TO AT LEAST ONE MUSIC

FESTIVAL IN THE U.S. EVERY YEAR

CORE AUDIENCE

- ON AVERAGE TRAVELING NEARLY

MILES TO ATTEND A FESTIVAL

MUSIC FESTIVALS ARE THE

FORM OF MUSIC SPENDING AMONG MILLENIALS

*Momentum Worldwide Fan Study **Nielsen

*Momentum Worldwide Fan Study **Nielsen

Experiences drive

Trust &

Purchase

MORE LIKELY TO LIKE/TRUST/RECOMMEND A BRAND AFTER SEEING IT ASSOCIATED

WITH A LIVE MUSICE EXPERIENCE

+93 OF MILLENIALS LIKE BRANDS THAT

SPONSOR LIVE EVENTS THEY ATTEND

MORE LIKELY TO MAKE A PURCHASE AT A CONCERT / LIVE EVENT

MILLIENALS FEEL THE MOST EFFECTIVE WAY TO CONNECT WITH THEM IS

THROUGH LIVE MUSIC

Northern Invasion Minneapolis

River City Rockfest San Antonio

Rocklahoma Pryor, OK

Fort Rock Fort Meyers

Welcome to Rockville Jacksonville

Rock on the Range Columbus

Carolina Rebellion Charlotte

Rockfest Kansas City

F E S T I V A L S E R I E S

FESTIVAL /EVENT MARKET ATTENDANCE 2017 DATES

Fort Rock Fort Meyers, FL 40,000 April 29-30

Welcome to Rockville Jacksonville, FL 50,000 April 29-30

Carolina Rebellion Charlotte, NC 90,000 May 5-7

Northern Invasion Somerset, WI 50,000 May 13-14

Rock on the Range Columbus, OH 120,000 May 19-21

Rocklahoma Pryor, OK 75,000 May 26-28

River City Rockfest San Antonio, TX 25,000 May 28

Rockfest Kansas City, MO 50,000 June 3

Partnership Benefits

Designations

Official sponsor

Exclusivity in the Category

Experiential

Ability to create custom on-site activations to engage

with festival fans

Broadcast / Streaming

Integration into online and

television festival broadcasts

Partnership Benefits

Digital / Social

Content captured as a part of your partnership can be

pushed across partners digital platforms

Promotional Rights

Right to utilize the Events IP for promotional purposes

Licensing

Ability to create licensed product for retail /

promotional purposes

Tickets & Hospitality

Access to tickets and VIP

experiences

Brand Enhancement

Ability to integrate brand into festival experience through

entitlements of stages, experiences, and destinations

Partnership Benefits

Festivals

Average Age

18-34

35-49

Average Age

18-34

35-49

CHARLOTTE, NC

MAY 5-7, 2017

GENRE: Active Rock

ATTENDANCE: 100,000

10,000 campers

145k engaged on social media

PAST PERFORMERS:

Soundgarden, Kid Rock, KORN, Avenged Sevenfold, Shinedown,

Cheap Trick, Alice Cooper, Lynard Skynard, Deftones, Volbeat,

Alice In Chains, Slipknot, Disturbed, Rob Zombie

Average Age

18-34

35-49

Average Age

18-34

35-49

Average Age

18-34

35-49

Average Age

18-34

35-49

Average Age

5%

57%

29% 55% 45%

9%

18-34

35-49

Average Age

18-34

35-49

THANK YOU

CHRIS THOMAS

CTHOMAS@AEGLIVE.COM

816.522.2117

CLAY BUSCH

CLAY@DWPRESENTS.COM

310.954.7746

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