america's greatest

Download AMERICA'S GREATEST

Post on 31-Dec-2016

214 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • AMERICAS GREATEST

  • Cutting-Edge Live Entertainment - That is what you can expect from a Worlds Loudest Month music Festival. Created in partnership between AEG Live and Danny Wimmer Presents (DWP) - The Worlds Loudest Month Festival Series is a grouping of the nations largest and most recognizable Active Rock Music Festivals taking place in multiple markets across the United States. Each of these established Festivals feature the biggest names in rock music and attract enormous and enthusiastic crowds. Each year, Worlds Loudest Month festivals feature hundreds of artists playing for close to 500,000 rock music fans across the country on six consecutive weekends between late April and early June.

    WE ARE + F E S T I V A L S E R I E S

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNSQrozWnMgCFY0ziAodmFcB_Q&url=http://aftershockconcert.com/info/&psig=AFQjCNEP83TQVeAdPJ69TJzTi404UAhWkw&ust=1443630787311825

  • .

    500,000

    355 PERFORMANCES

    1 MONTH

    ROCK FANS

    8

    FESTIVALS

    fans from

    50 STATES

  • The massive growth of Music Festivals

    82% OF MILLENIAS HAVE ATTENDED

    AT LEAST ONE LIVE MUSIC EVENT IN THE LAST YEAR

    35 million PEOPLE GO TO AT LEAST ONE MUSIC

    FESTIVAL IN THE U.S. EVERY YEAR

    CORE AUDIENCE

    - ON AVERAGE TRAVELING NEARLY

    MILES TO ATTEND A FESTIVAL

    MUSIC FESTIVALS ARE THE

    FORM OF MUSIC SPENDING AMONG MILLENIALS

    *Momentum Worldwide Fan Study **Nielsen

  • *Momentum Worldwide Fan Study **Nielsen

    Experiences drive

    Trust &

    Purchase

    MORE LIKELY TO LIKE/TRUST/RECOMMEND A BRAND AFTER SEEING IT ASSOCIATED

    WITH A LIVE MUSICE EXPERIENCE

    +93 OF MILLENIALS LIKE BRANDS THAT

    SPONSOR LIVE EVENTS THEY ATTEND

    MORE LIKELY TO MAKE A PURCHASE AT A CONCERT / LIVE EVENT

    MILLIENALS FEEL THE MOST EFFECTIVE WAY TO CONNECT WITH THEM IS

    THROUGH LIVE MUSIC

  • Northern Invasion Minneapolis

    River City Rockfest San Antonio

    Rocklahoma Pryor, OK

    Fort Rock Fort Meyers

    Welcome to Rockville Jacksonville

    Rock on the Range Columbus

    Carolina Rebellion Charlotte

    Rockfest Kansas City

    F E S T I V A L S E R I E S

  • FESTIVAL /EVENT MARKET ATTENDANCE 2017 DATES

    Fort Rock Fort Meyers, FL 40,000 April 29-30

    Welcome to Rockville Jacksonville, FL 50,000 April 29-30

    Carolina Rebellion Charlotte, NC 90,000 May 5-7

    Northern Invasion Somerset, WI 50,000 May 13-14

    Rock on the Range Columbus, OH 120,000 May 19-21

    Rocklahoma Pryor, OK 75,000 May 26-28

    River City Rockfest San Antonio, TX 25,000 May 28

    Rockfest Kansas City, MO 50,000 June 3

  • Partnership Benefits

  • Designations

    Official sponsor

    Exclusivity in the Category

    Experiential

    Ability to create custom on-site activations to engage

    with festival fans

    Broadcast / Streaming

    Integration into online and

    television festival broadcasts

    Partnership Benefits

    Digital / Social

    Content captured as a part of your partnership can be

    pushed across partners digital platforms

  • Promotional Rights

    Right to utilize the Events IP for promotional purposes

    Licensing

    Ability to create licensed product for retail /

    promotional purposes

    Tickets & Hospitality

    Access to tickets and VIP

    experiences

    Brand Enhancement

    Ability to integrate brand into festival experience through

    entitlements of stages, experiences, and destinations

    Partnership Benefits

  • Festivals

  • Average Age

    18-34

    35-49

  • Average Age

    18-34

    35-49

  • CHARLOTTE, NC

    MAY 5-7, 2017

    GENRE: Active Rock

    ATTENDANCE: 100,000

    10,000 campers

    145k engaged on social media

    PAST PERFORMERS:

    Soundgarden, Kid Rock, KORN, Avenged Sevenfold, Shinedown,

    Cheap Trick, Alice Cooper, Lynard Skynard, Deftones, Volbeat,

    Alice In Chains, Slipknot, Disturbed, Rob Zombie

    Average Age

    18-34

    35-49

  • Average Age

    18-34

    35-49

  • Average Age

    18-34

    35-49

  • Average Age

    18-34

    35-49

  • Average Age

    5%

    57%

    29% 55% 45%

    9%

    18-34

    35-49

  • Average Age

    18-34

    35-49

  • THANK YOU

    CHRIS THOMAS

    CTHOMAS@AEGLIVE.COM

    816.522.2117

    CLAY BUSCH

    CLAY@DWPRESENTS.COM

    310.954.7746

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNSQrozWnMgCFY0ziAodmFcB_Q&url=http://aftershockconcert.com/info/&psig=AFQjCNEP83TQVeAdPJ69TJzTi404UAhWkw&ust=1443630787311825