american urological association 2012 meeting exhibitor_prospectus

Our knowledge. Our patients’ lives.{EXHIBITOR PROSPECTUS

www.AUA2011.org AUA 2011 Exhibitor Prospectus 1

We invite you to Atlanta, Georgia, to be part of the world’s foremost meeting of urologists, joining more than 11,000 practicing physicians and healthcare professionals at the larg-est gathering of urological professionals worldwide.

The American Urological Association (AUA) is pleased to announce its return to the Georgia World Congress Center in Atlanta, Georgia! The Georgia World Congress Center is located in the dynamic heart of down-town Atlanta, Georgia, convenient to shopping, dining and hotels.

The Science & Technology Hall will continue to enhance the attendee’s educational experience in 2012. We will offer our Skills Enhancement Workshops, which provide hands-on programs continuously during exhibit hours; our Industry Clinical Update Theater, where physicians can attend industry presentations in a state-of-the-art theater setting; plus the cutting-edge information available from our more than 360 technical exhibitors.

The AUA is committed to developing new and innovative ways for exhibi-tors to promote education to urologic healthcare professionals at its Annual Meeting, the optimal venue for reaching practitioners and deci-sion-makers in the urologic field.

We will also offer the Urology Resource Center, a most-visited destina-tion in the heart of the Science & Technology Hall. Attendees will visit the Urology Resource Center for important Annual Meeting take-home materials.

We hope you will join us for Annual Meeting 2012—working together, our efforts set the standard for the advancement of urologic medicine.

Sarah Hardy Manager, Exhibits & Advertising Sales [email protected] 410-689-3779

Jennie Larche Exhibits Accounts Receivable [email protected] 410-689-3727

Andrew Niles Exhibits Operations Manager [email protected] 410-689-3728

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

85% of attendees are either a primary

decision-maker or have influence over purchasing decisions.

85% of attendees stated that visiting the

exhibits influenced a subsequent purchasing decision.

90% of attendee healthcare professionals will

take something back from the AUA Annual Meeting that will change their practice.

81% of attendees visit the Exhibit Floor three

or more times, averaging one hour or more per visit.

82% of first-time exhibitors are likely/very

likely to return next year.

89% of attendees rate the AUA Annual Meeting as good or excellent.

WHY EXHIBIT AT AUA?

More than 11,000 registered professional attendees: AUA2011 in Washington, DC was a great year for attendance! We expect great attendance at AUA2012—this translates into qualified leads for your company and a substantial return on your exhibit investment.

Reach your target audience: Physicians who attend the AUA Annual Meeting are decision-makers in their hospitals or practices. The AUA Annual Meeting also attracts the well-regarded “key opinion leaders” who are on the vanguard of the latest developments in urologic medicine.

Be a part of the premier meeting for urologists in the world: Urologists from North America and all over the world attend the AUA Annual Meeting because we offer the latest in cutting-edge research, and help our attendees stay up to date on product innovations in the treatment of urologic diseases through our more than 350 technical exhibitors.

AUA ANNUAL MEETING BY THE NUMBERS

Professional Attendance by Year

WHO ATTENDS THE AUA ANNUAL MEETING?

11,378 practicing urologists and health care professionals

attended the 2011 Annual Meeting in Washington, DC.

43% of attendees are from the U.S.

57% of attendees are International

ANNUAL MEETING ATTENDEE PROFILE

By Employment By Specialty

TRAUMA

RENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

TRAUMA

RENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE

MULTI-SPECIALTY GROUP

TRAUMARENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITY

CALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE


ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE


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2011

2010

2009

2008

2007

2006

2005

11,378

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

2011

2010

2009

2008

2007

2006

2005

11,387

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

TRAUMA

RENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

TRAUMA

RENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE


TRAUMARENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITY

CALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE


ACADEMIC

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UROLOGY GROUP

OTHER

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2011

2010

2009

2008

2007

2006

2005

11,378

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

2011

2010

2009

2008

2007

2006

2005

11,387

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

TRAUMA

RENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

TRAUMA

RENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITYCALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE


TRAUMARENAL TRANS

PEDIATRICS

ONCOLOGY

INCONTINENCE

IMPO/ERECT

GENERAL UROLOGY

FERTILITY

CALCULUS

BPH

ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE


ACADEMIC

SOLO PRACTICE

UROLOGY GROUP

OTHER

MANAGED CARE


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2011

2010

2009

2008

2007

2006

2005

11,378

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

2011

2010

2009

2008

2007

2006

2005

11,387

11,475

10,840

9,580

8,766

8,637

8,923

WASHINGTON, DC

SAN FRANCISCO

CHICAGO

ORLANDO

ANAHEIM

ATLANTA

SAN ANTONIO

2

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

3

The AUA Annual Meeting is an ideal exhibiting opportunity for companies with a focus on the urologic com-munity. The majority of exhibitors return year after year in support of the AUA’s mission to improve patient care through science and education. Our exhibitors come from a wide variety of industry sectors, such as:

WHO EXHIBITS AT THE AUA ANNUAL MEETING?

Pharmaceuticals

Medical Device/Surgical and Capital Equipment

Robotic Surgical Devices

Biotechnology

Disposables/Medical Supply

EMR/Practice Management

Lab Services

Urodynamics

Lasers/Laser Equipment

Medical Appliances

Nonprofit/ Association

Nutraceuticals

Physician Services

Publishing

Physician Recruiting

Consultant/Market Research

Top 10 Countries

Country Attendees

USA 4,837

Brazil 661

Germany 617

Canada 401

Japan 377

Mexico 344

Spain 294

China 277

Argentina 247

France 240

United Kingdom 197

Domestic Attendance by State–AUA2011 WASHINGTON, DC

Alabama 37 Louisiana 51 Oklahoma 24

Alaska 9 Maine 26 Oregon 33

Arizona 54 Maryland 289 Pennsylvania 325

Arkansas 15 Massachusetts 237 Puerto Rico 30

California 497 Michigan 171 Rhode Island 21

Colorado 61 Minnesota 128 South Carolina 54

Connecticut 67 Mississippi 15 South Dakota 13

Delaware 18 Missouri 64 Tennessee 86

District Of Columbia

60 Montana 6 Texas 283

Florida 301 Nebraska 17 Utah 42

Georgia 91 Nevada 9 Vermont 8

Hawaii 17 New Hampshire 25 Virgin Islands 3

Idaho 11 New Jersey 233 Virginia 207

Illinois 233 New Mexico 12 Washington 112

Indiana 82 New York 637 West Virginia 20

Iowa 29 North Carolina 169 Wisconsin 73

Kansas 32 North Dakota 3 Wyoming 5

Kentucky 48 Ohio 237

95%

of AUA Annual Meeting

attendees believe the

is a VALUABLE

part of the meeting’s educational experience.


5

THE AUA WOULD LIKE TO THANK ITS AUA2011

WASHINGTON, DC EXHIBITORS:

2011 EXHIBITOR THANK YOU CONTINUED

21st Century Oncology, Inc.

3D Medical

A&E Endoscopy

AACU - American Association of Clinical Urologists

Abbott - Androgel

Abbott - Lupron Depot

Accogent LLC

Accuray Incorporated

Actient Pharmaceuticals LLC

Acupath Laboratories

Advanced Endoscopy Devices, Inc.

Advanced Meditech International

Aesculap, Inc.

Allen Medical Systems

Allergan

Allscripts

Allwin Medical Devices

AmbiMedInc.

American Express OPEN

American Medical Endoscopy

American Medical Systems, Inc.

American Pharmacy Solutions

Amgen

AnazaoHealth Corporation

Anda, Inc.

Angiotech-Sharpoint

Angiotech-Quill

Alliance for APCaP

Arizant Healthcare

Arlington Healthcare, Inc.

Ashlar Medical, LLC

ASSI-Accurate Surgical & Scientific Inst

Association of Peyronie’s Disease Advocates

AST Advanced Shockwave Technology

Astellas Pharma US, Inc.

AstraZeneca Pharmaceuticals (ExpoSuite)

Augusta Medical Systems

Aureon Biosciences Inc.

Auxilium Pharmaceuticals, Inc.

Bard Medical Division

Bassett Medical Center

Baxter Healthcare

Bay Regional Medical Center

Beckman Coulter, Inc.

Bedwetting Store

Best Medical International

Biobot Surgical PTE LTD

Biocare Medical LLC

biolitec, Inc.

BJUI - British Journal of Urology International

B-K Medical Systems, Inc.

Boehringer Ingelheim do Brasil (ExpoSuite)

Boston Scientific (Skills Enhancement)

Boston Scientific

Bostwick Laboratories

Bryce Rx Laboratories

Caldera Medical

Calmoseptine, Inc.

Calypso Medical Technologies

Canadian Urological Association

CareMed Pharmaceutical Services

Caris Life Sciences

Case Recruiters

CBLPath, Inc.

CDC - Division of Reproductive Health

Cellay Inc.

Center for Medicare & Medicaid Services (CMS)

Centocor Ortho Biotech Inc.

Central Drugs Compounding Pharmacy

Chinese Urological Association

CIMplify

CIVCO Medical Solutions

CL Medical

Coast to Coast Medical, Inc.

Colegio Mexicano de Urologia Nacional

Coloplast Corp.

Colt Medical

Community Health Systems

CompHealth

Conceivex, Inc.

Confederacion Americana de Urologia

CONMED

Covalon Technologies Ltd.

Convergent Laser Technologies

Cook Medical (Skills Enhancement)

Cook Medical

Coretherm/Progressive Medical

Covidien

CS Surgical, Inc

CTronics

Cynogen an Abbott Company

D2 Market Research

Dalzell USA Medical Systems

deCode genetics

Dendreon Corporation

Department of Veterans Affairs

Designs for Vision, Inc.

Dialog Medical

Direx-Initia

Doc’s Duds

Dornier MedTech

EDAP TMS

e-Dosimetry

Eigen, Inc.

Elite Medical Inc

ELMED Incorporated

ELMED LITHOTRIPSY SYSTEMS

Elsevier (Saunders/Mosby)

EMS Electro Medical Systems S.A.

Encore, Inc.

Endo Pharmaceuticals (ExpoSuite)

Endo Pharmaceuticals / HealthTronics

Endocontrol

Endourological Society, Inc.

ERBE USA

Esaote North America

Ethicon Endo-Surgery, Inc.

Ethicon Women’s Health & Urology

Ethos Surgical

European Association of Urology

EUSA Pharma

Ferring Pharmaceuticals Inc.

Firma Medical, LLC

FMD, LLC

Foundation for Men’s Health

Franciscan Medical Group

Franck’s Compounding Lab

G & H

Galil Medical USA

GE Healthcare

Geisinger Health System

Genomic Health

Gen-Probe

GlaxoSmithKline

Global Life Technologies LLC

Global Medical Endoscopy, Inc.

GMD

Greenwald Surgical Company, Inc.

GTx, Inc.

Guardian Laboratories

Health Management Associates

HistoSonics. Inc.

Hitachi Aloka Medical

Hologic Sentinelle Pelvic Imaging-Intervention System

Hospital Corporation of America Physician Recruiting

HRA Research

Image Diagnostics, Inc.

INEX Surgical Inc.

InPracSys

International Kidney Stone Institute

International Society of Sexual Medicine

International Volunteers in Urology

Interstitial Cystitis Association

Intuitive Surgical, Inc.

Invivo

Ipsen Pharma

Itamar Medical ltd

Japanese Urological Association

Kadlec Health System

Kaiser Permanente

Karl Storz Endoscopia Latino America

Karl Storz Endoscopy-America

Keeler Instruments Inc.

Kidney Cancer Association

Kitalpha Med Ltd.

Klein Surgical, Inc

Know Error

Koelis

Korean Urological Association

LabMD

LABORIE

LabPulse Medical

Laser Peripherals

Leiter’s Rx Compounding

LEONI Fiber Optics Inc., DBA FiberTech - RoMack

Life-Tech, Inc.

Lilly USA,LLC

Lippincott Williams & Wilkins

LISA Laser USA

Litholink Corporation/Dianon

Locum Tenens.com

LSI Solutions

Lumenis, Inc.

Maple Leaf Hifu Ontario LP

Marina Medical Instruments

Market Access Partners

Massaging Insoles

Mcube Technology Co., Ltd.

MDxHealth

Meadville Medical Center

Meda Co., Ltd.

Meda Pharmaceuticals Inc.

Medafor Inc.

Medical Measurement Systems USA, Inc.

Medifix Inc.

Medison America, Inc.

Medispec Ltd.

Medivation (ExpoSuite)

Mediwatch USA

Medtronic

MenRx Surgical

Men’s Health Network

Mercy Health System

meridianEMR, Inc.

Microsurgery Instruments, Inc.

Millennium: The Takeda Oncology Company

Mimic Technologies, Inc.

Mindray DS USA, Inc.

Ministry Health Care

Mission Pharmacal Company

Mitomics Inc.

National Kidney and Urologic Disease Info Clearing

NC-AUA, SC-AUA, SE-AUA

Neomedic International

NeoTract, Inc.

NeoTract, Inc. (ExpoSuite)

Neuisys

New York Section, AUA

NexTech

NextGen Healthcare Information Systems, Inc.

NextMed

Novartis Oncology

Novasys Medical

Nucletron Corporation

Nymox Pharmaceutical Corporation

Oceana Therapeutics, Inc

Olympus ACMI

Oncura, Inc.

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7

2011 EXHIBITOR THANK YOU CONTINUED

Oppenheimer Urologic Reference Laboratory, OURLab

Orthovita, Inc.

Pacific Edge

Pathlink Solutions, LLC

PDLabs

PercSys

PercuVision LLC

Peri Optix, Inc.

Pfizer Inc

Phonetree

Physician Reimbursement Systems

Pikeville Medical Center

PLUS Diagnostics

POM Wonderful

PracticeLink.com

Predictive Biosciences, Inc.

Primal Pictures

Promedon

Prometheus Laboratories Inc.

Propep Surgical

Prostate Cancer Research Institute

Prostate Conditions Education Council

Prostate.net

Prosurg

ProTek Med, LLC

ProUroCare Medical Inc.

QDX Pathology Services

Quanta System SPA

R & D Tech Inc.

Reflexonic, LLC

Renal & Urology News

RG medical

Richard Wolf Medical Instruments

Riverside Health System

Rocamed

Rochester Medical Corporation

Russer Brasil Ltda

Saint Francis Health System

Salient Surgical Technologies

Sanofi Aventis Medical

Sanofi Pasteur

SCSA Diagnostics

Siemens Medical Solutions USA, Inc.

Simbionix

Simsurgery

Simulated Surgical Systems, LLC

SIUI Ultrasound

Slate Pharmaceuticals

Sociedad Mexicana de Urologia, A.C.

Sociedade Brasileira de Urologia

Societe Internationale D’Urologie

Society of Intergrative Urology

Sontec Instruments

Special Surgery Resources & Repair, Inc.

Spectrum Pharmaceuticals

Springer

SRS Medical Corp.

StarMedTec GmbH

Stevens, Blair & Company LLC

Stokes Pharmacy

Strata Pathology Services

Stryker Endoscopy

Supersonic Imagine, Inc.

SupraMedical LLC

Surgical Acuity, Inc.

Surgical Tables Inc.

SurgiQuest

SurgiTel/General Scientific

Sutter Health Sacramento Sierra Region

Swan Valley Medical

Takeda French Point

Talon Compounding Pharmacy

T-Doc Company, LLC

Televox

The Prometheus Group

Thermedx LLC

Third Eye Teleradiology, Inc. (TET)

Thompson Surgical Instruments, Inc.

Timm Medical Technologies, Inc.

Tissue Regeneration Technologies

Toshiba America Medical Systems

Trimedyne, Inc.

Trophikos, LLC

TTMed Urology / Thomson Reuters

United Endoscopy

United Medical Systems, Inc.

University Compounding Pharmacy

UroChart EHR by Intuitive Medical Software

UroGyn Medical, Inc.

Urological Association of Asia

Urological Association of Physician Assistants

Urological Society of India

Urologix Inc.

Urology Times

UroMatrix Medical Systems, a Pos-T-Vac Company

Uromedica, Inc.

Uroplasty Inc.

Urorad Healthcare

US Urology

USHIFU

Valley Baptist Health System

Varian Medical Systems

Vascular Technology

Vasectomydepot.com

Verathon Medical

Viking Systems Inc.

Warner Chilcott

Watson

Western Section, AUA

Wiley-Blackwell Publishing

Yodle

Zephyr Surgical Implants

Zero: The Project to End Prostate Cancer

ZyloMed Incorporated an Accentus Company

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EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

AUA RESOURCE CENTER

This new featured area adds educational value to the hall, and provides important services to our attendees. The Urology Resource Center is promoted and embraced as part of the AUA Annual Meeting services schedule.

Attendee services offered include:

• Viewpresentationposters

• ViewandprintAnnualMeetingabstracts

• Printcoursehandouts

• PickupthelatestAUAguidelines/pocketguides

• Obtainpatienteducationmaterials

• ViewAnnualMeetingandvideolibraryDVDs,anddiscussinpersonwithDVDpresenters

• Viewaward-winningposters,andparticipateinlivediscussionswithauthors

SKILLS ENHANCEMENT WORKSHOPS

An area in the Science & Technology Hall has been specially created to provide AUA industry partners the opportunity to hold product demonstrations and skills-building “workshops” for attendees. The AUA has embraced these highly sought-after pro-grams and promotes them as part of its Science & Technology Hall educational offerings. Attendees love the hands-on opportunity and consider it the “best way to learn.”

EXPOSUITES

Exhibitor-sponsored meeting rooms in the Science & Technol-ogy Hall, these spaces may be used for internal company meetings or private meetings with attendees without having to leave the Science & Technology Hall.

FEATURED OPPORTUNITIES Supporting an official conference event or activity not only offers a more rewarding experience for attendees, but it also increases your company’s visibility. In addition, the AUA will give special recognition to supporters through official signage and prominent listings in Annual Meeting materials.

THE AUA SCIENCE & TECHNOLOGY HALL

Extending the Educational Experience

In 2009, the AUA re-launched its exhibit hall as the new Science & Technology Hall to reflect its commitment to making the exhibits an extension of the attendees’ educational experience. We introduced unopposed exhibit hours for the Science & Technology Hall on Saturday and during the lunch timeframe on Sunday, Monday and Tuesday.

INDUSTRY CLINICAL UPDATE THEATER

The AUA Industry Clinical Update Theater will offer the oppor-tunity for exhibitors to reach hundreds of attendees at once with promotional educational talks presented in the Science & Tech-nology Hall during exhibit hours. The space has a 400 seat capac-ity, with additional standing-room-only space to accommodate up to 750. This is a can’t-miss opportunity to present your latest research and products to AUA attendees.

INDUSTRY CLINICAL UPDATE—EVENING PROGRAMS

Held in the Convention Center or at designated AUA event hotels, these programs capitalize on the unopposed evening hours to cap-ture AUA attendees for promotional dinner lectures. These pro-grams are promoted along with the programs in the Science & Technology Hall; we also offer customized promotional packages to invite attendees to your program and build great attendance.

HANDS-ON PAVILION

AUA gathers our Skills Enhancement Workshops, which feature interactive product demonstrations led by selected thought lead-ers, with our new Product Comparison Showcase, where attendees can compare devices in an “apples-to-apples” format, to create our Hands-on Pavilion. This area of the Science & Technology Hall will be promoted as the destination for innovative hands-on dem-onstrations on the exhibit floor.

“DIAGNOSIS OF THE DAY”

This new traffic builder activity is designed to engage attendees and provide a fun way to continue the education on the Science & Technology Hall. Attendees will receive the facts of a difficult case via the Annual Meeting Mobile App each morning; in the after-noon, they can attend a vigorous discussion of the case diagnosis, held in the Science & Technology Hall.

RESIDENTS BOWL TOURNAMENT

Attendees are invited to show off their urologic knowledge, their competitive spirit, and their school loyalty at our Jeopardy-style “Residents Bowl” tournament. Teams composed of urology residents will compete school vs. school to answer questions on urologic medicine, cheered on by alumni and other attendees. Tournaments will be held Saturday, Sunday and Monday on the Science & Technology Hall.

PATIENT SAFETY PAVILION

All medical specialties consider maintaining patient safety dur-ing treatment, particularly surgical treatment, a high priority – the Patient Safety Pavilion on the Science & Technology Hall features exhibiting companies with new technologies that help urolo-gists and the urology care team maintain the highest standards of patient safety.

9


10

MAKE AN IMPACT AT AUA2012

Advertising Opportunities

Beyond the Annual Meeting

Support Opportunity Recognition Attendee Reach

Annual Meeting Highlights on CD-ROM

This valuable resource contains specially selected multimedia highlights from the Annual Meeting, and will be used by both attendees and non-attendees for years to come. Distributed to members via AUANews® in September following the Annual Meeting.

All AUA Members

Attendee Post-Registration Mailing List

This list includes the mailing addresses of all registered Annual Meeting attendees. Can specify international or domestic; available up to six months following the meeting.

All Registered Annual Meeting Attendees

Support Opportunity Recognition Attendee ReachAdvance Registration Packets—Exclusive!

Place your corporate logo on the outside of credentials packet envelope mailed by the AUA; include an advertising flyer inside the packet.

Annual Meeting Pre-registered Attendees

Individual Credentials Packet MailingInclude a postcard message in the credentials packet sent by the AUA to all pre-registered attendees – ensure your message is seen! Price is per postcard.


Annual Meeting Pre-registered Attendee Mailing List

This list includes the mailing addresses of all registered Annual Meeting pre-registered attendees – reach them before the meeting! Can specify interna-tional or domestic. See Exhibitor Service Kit for order form.


Your participation as an exhibitor at AUA2012 will make a valu-able contribution to attendees’ total learning experience at the Annual Meeting. There are many opportunities available at the AUA Annual Meeting to increase your impact with attendees and promote your activities and products.

For a complete list of promotional and support opportunities, please contact Rachel Krall, Manager of Sponsorships and Pro-motions at [email protected].

Before the Annual Meeting

At the Annual Meeting

Support Opportunity Recognition Attendee Reach

Abstracts on CD-ROMLogo on cover of CD; opportunity to distribute CD from booth. Supporting companies receive acknowledgement in Abstracts Online Viewer on AUA show Web site.

Annual Meeting Attendees, plus Web site Visitors

Aisle Signs Corporate or product logo on directional signs in exhibit hall 15,000+

City Tour MapHelp our attendees navigate our nation's capital! Your logo will be promi-nently featured inside the map. Distributed in registration tote bags.

All Annual Meeting Attendees

Doctors' Bag Door Drops Distributed at AUA event hotels each morning (and Friday) during the show. 15,000+

Escalator Graphics Corporate or product logo placed between the escalators 15,000+

Exhibit Hall Entrance Carpets Carpet prominently features your graphics at exhibit hall entrances 15,000+

AUA Hotel Shuttle Bus Headrests Sponsor and/or product name placed on headrests 15,000+

AUA Hotel Shuttle Bus Wraps Campaign graphics on buses 15,000+

Hotel Room Keys Logo on hotel room keys for AUA event hotels 15,000+

Light Boxes Sponsor message in prominently placed, highly visible locations 15,000+

Promotional Banners Sponsor message placed prominently throughout convention center 15,000+

Residents' ForumProminent recognition in promotional materials and on site, plus opportunity for tabletop exhibit


Residents' Lounge Logos and product info placed throughout loungeAll Residents Attending AUA Annual Meeting

Restroom Graphics Logo on floor of Science & Technology Hall restrooms 15,000+

Restroom Mirror Clings Your campaign displayed on restroom mirrors 15,000+

WebStationsCorporate or product logo featured on signage and on screensavers of WebStation computers


"You are Here" SignsSponsor message featured on select signage throughout the convention center

15,000+

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12

PUBLICATIONS

PRELIMINARY SCIENTIFIC PROGRAM

This pre-meeting publication contains everything an attendee needs to know about the scientific programs, courses, events, attractions and travel information. Begin developing your AUA Annual Meeting marketing plan with an advertisement in the Preliminary Scientific Program to ensure your company receives maximum exposure. This publication is also posted on www.AUA2012.org in PDF format.

Circulation: 30,000 urologists and healthcare professionals online & print Distribution: February 2012 Space Deadline: December 1, 2011

ON-SITE DAILY PLANNER

The Daily Planner is an exclusive advertising opportunity which features Science & Technology Hall events, and also provides a concise overview of the entire Annual Meeting, including educa-tion courses, podium and poster sessions, forums, specialty society meetings and social events. This publication is distributed daily by hand in registration and other common areas of Moscone Center

Circulation: 10,000+ Annual Meeting attendees Distribution: On-site AUA 2012 Annual Meeting Space Deadline: February 2012

NEW! 2012 AUA AT A GLANCE

AUA At A Glance is an easy-to-read and well-organized schedule of AUA2012 educational events, presented in grid format, com-bined with a thorough reference of Annual Meeting exhibitors listed alphabetically and by therapeutic area. This publication is more than just an Exhibitor Directory- it contains full exhibitor contact information, along with company descriptions and a floor plan of the Science & Technology Hall. Paired with a daily sum-marized schedule of events, AUA At A Glance becomes a great resource for making your AUA2012 planning simpler. Distributed to every Annual Meeting professional attendee.

Circulation: 10,000+ Annual Meeting attendees Distribution: Pre-show mailing to domestic attendees and attendee registration tote bags Space Deadline: February 2012

MEETING PROGRAM

The Meeting Program is the official book for the meeting that provides a comprehensive and user friendly compilation of AUA Annual Meeting education and exhibit information for the attendee. Fold out tabs on heavy card stock ensures your ad gets noticed.

Circulation: 10,000+ Annual Meeting attendees Distribution: Attendee registration tote bags Space Deadline: February 2012

AUA ANNUAL MEETING SPONSORSHIP POLICY

1 The AUA Annual Meeting is the cornerstone of professional education for urologists and allied health-care professionals. The AUA manages the level of promotional efforts to maintain a rea-sonable balance between industry exposure and scientific integrity.

2 AUA offers to certain companies the opportunity to sponsor activities, such as promotional talks or hands-on demonstrations, or to take advantage of advertising and promotional display venues or products directed to Annual Meeting attendees (known hereafter as “Sponsorships.”)

3 No contract for Sponsorships is accepted until approved by AUA. AUA reserves the right to reject any application for Sponsorships or promotional activities or products for any reason.

4 AUA Annual Meeting indemnity provisions, as stated in the Annual Meeting Contract to Exhibit, apply to AUA Sponsorships.

5 Any Annual Meeting Sponsor must abide by all Annual Meeting Exhibitor Rules and Regula-tions, including the AUA “Speaker-Faculty Stan-dard Operating Procedures.” Skills Enhancement Workshop sponsors must abide by the AUA Rules and Regulations regarding booth activities. (To view the complete Exhibitor Rules and Regula-tions, visit www.AUA2012.org.)

6 In order to secure a Sponsorship, a company must contract an exhibit booth in the Science & Tech-nology Hall.

7 Exhibitors who violate any portion of this policy risk consequences that include, but are not limited to, being barred from exhibit and sponsorship opportunities at future Annual Meetings.

8 Annual Meeting Sponsors must agree to the Annual Meeting Advertising Guidelines, as follows:

Annual Meeting Advertising Guidelines:

• AUAmanagesalladvertisingopportunitieswithintheAnnualMeetingConventionCenter.Norequestsforadver-tisingwithintheConventionCentershouldbemadedirectlytotheconventionfacility.

• AUArequiresthatallexhibitorscontacttheAUAbeforecontractinganypromotionalopportunitiesoutsideoftheConventionCentertoensurethemeetingmaintainsitshighlevelofprofessionalism.

• AUAwillnotallowpromotionalopportunitieswithina2mileradiusoftheconventioncenternoranymulti-mediapromotionalopportunities.Thisprohibitionincludes,butisnotlimitedtothoseattheairport,onbillboards/movingbillboards,buildings/buildingsigns,taxisandbuses.Theprohibitionspecificallyincludes(butisnotlimitedto)build-ingsfacingtheGeorgiaWorldCongressCenter,suchasthePhilipsArenaandtheCNNBuilding.

• AUAwilloffersomeopportunitiesoutsidetheconventioncenterthatwillbeavailabletoexhibitorsonafirst-come,first-servedbasis.Aseachannualmeetinghostcityoffersuniquepromotionalopportunities,exhibitorsareencouragedtocontacttheAUAtoconsideraddingnewsponsorshipandpromotionalopportunitiestoitsmenuofofferings.

• Bycontract,AUAwillmanageallsponsorshipandsupportopportunitieswithintheAnnualMeetingconventionhotelproperties.Norequestsforsuchopportunitieswithinthehotelsshouldbemadedirectlytothehotels.

• AUAcoordinatesaccesstohoteldarktelevisionchannelsandwillofferthemasasponsorshipduringtheannualmeeting,givingpreferencetoanyAUA-producedvideos.

• Hotelpromotionsintheformatofsignage,doordropsandgobolightsisprohibited.TheAUADoctors’Bagistheapprovedvehiclefordistributingliteratureandpromotionalitemstoattendeesattheirhotel.

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EXHIBITOR REGISTRATION

Admission to the Science & Technology Hall is by badge only. Security guards will monitor Science & Technology Hall entrances for proper badges. Exhibiting companies are eligible for five badges per 100 square feet of booth space; additional badges are $50 each. Badges for pre-reg-istered exhibit personnel will be available for pick-up at the Exhibitor Registration counters in the registration area. Badges will not be mailed in advance. Exhibitor badges must be worn at all times.

Photo identification and a company business card are required on site for badge pick-up.

SCIENCE & TECHNOLOGY HALL

General Information

2012 Important Dates: DateExhibitor Service Kit available on AUA2011.org Mid-December 2011

Exhibitor Registration Opens January 25, 2012

Saturday Afternoon Social Saturday, May 19 4 - 6 pm, Science & Technology Hall Reception

AUA2012 Welcome Reception Sunday, May 20

On-site Placement for AUA2013 Sunday, May 20 and Monday, May 21

On-Site Exhibitor Schedule

Date

Installation of Exhibits

Exhibitor Registration

Exhibit Hours

Dismantle of Exhibits

Wednesday May 16 Targeted Move-in only

Thursday May 17 8 am - 5 pm 1 - 6 pm

Friday May 18 8 am - 5 pm 7 am - 6 pm

Saturday May 19 8 - 10 am* 7 am - 6 pm 11 am - 6 pm

Sunday May 20 7 am - 4 pm 9 am - 4 pm

Monday May 21 7 am - 4 pm 9 am - 4 pm

Tuesday May 22 7 am - 4 pm 9 am - 4 pm 4 - 9 pm

Wednesday May 23 CLOSED 8 am - 5 pm

Thursday May 24 CLOSED 8 am - noon

*With approval only

BECOME A PART OF THE CELEBRATION TO MARK THE OPENING OF THE AUA2012

ANNUAL MEETING IN ATLANTA, GA!

of these events. Entertainment, meetings or similar activities will not be permitted without prior AUA approval. The indus-try-sponsored event policy and approval form will be available in December 2011 on www.AUA2012.org, along with the Exhibitor Service Kit. Questions regarding this policy may be directed to Rachel Krall at [email protected].

NETWORKING OPPORTUNITIES

Saturday Afternoon Reception

Saturday, May 19, 2012 4–6 p.m.

Last year’s Saturday Afternoon Reception, A Taste of Washington, DC, was greatly enjoyed by both exhibitors and attend-ees. We thank all of our participating exhibitors!

Atlanta is truly the soul of Southern cooking—the 2012 “Taste of Atlanta” will showcase the celebrated cooking of the Southeastern US. The 2012 “Taste of Atlanta” Saturday Afternoon Reception promises to provide a tantalizing selection of Southern cuisines to attract attendees to the Science & Technology Hall.

The AUA will provide entertainment and food stations throughout the Science & Technology Hall; industry participants are encouraged to join the festivities by pro-viding food and drinks at their booths.

The AUA will distribute a menu that high-lights exhibitors who participate in the reception, which will be distributed to all attendees as they enter the Science & Tech-nology Hall. More information regarding the reception will be available in February 2012.

MOVE IN/MOVE OUT

Installation

Wednesday, May 16, 2012 8 a.m. – 4:30 p.m. (targeted)

Thursday, May 17, 2012 8 a.m. – 5 p.m.

Friday, May 18, 2012 8 a.m. – 5 p.m.

Saturday, May 19, 2012 8 – 10 a.m. (pre-approval required)

Dismantling

Dismantling and packing exhibits is not permitted until 4 p.m. on Tuesday, May 22, 2012. Exhibitors must be completely packed and have shipments ready for pick-up by noon on Thursday, May 24, 2012 .

SECURITY

Security service will be provided during move-in, move-out and show hours, as well as after daily exhibit hours. The AUA, GES Exposition Services, Georgia World Congress Center, and the official security company are not responsible for any loss or damage to exhibitor property.

INDUSTRY-SPONSORED EVENTS

AUA policy allows exhibiting compa-nies and non-profit organizations to host events during the AUA Annual Meeting, but places limits on the times and venues

GIVEAWAYS

Exhibitors must limit promotional “give-away” items to products that can be used during the conference or in the profes-sional activity of the attendees. All give-aways are subject to the approval of the AUA and may not exceed an individual retail value of $100 per AMA Guidelines regarding gifts to physicians. The official Giveaway Approval Form will be available on www.AUA2012.org in December 2011.

PRIZES AND DRAWINGS

Prizes, sponsored contests and draw-ings are permitted as long as permission is received in advance from the AUA. The contest must be open to all attendees and be conducted in a professional manner. All exhibitors must complete a Booth Give-away and Contests Approval form for AUA approval. The form will be available on the AUA2012 Annual Meeting Website, www.AUA2012.org, in December 2011.

DEMONSTRATIONS

Demonstrations by exhibitors may not interfere with normal traffic flow or infringe on neighboring exhibits. Demon-strations will not be permitted outside of the exhibitor’s assigned booth space unless contracted in the Industry Clinical Update Theater. Exhibitors should reserve a rea-sonable portion of their exhibit space for the crowds or lines that popular demon-strations may attract. All exhibitors must complete a Booth Activities form for AUA approval. The form will be available on the AUA Annual Meeting Website, www.AUA2012.org, in December 2011.

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EXHIBITOR ADVISORY COMMITTEE (EAC)

The AUA enlists the help and support of industry by maintaining an Exhibitor Advisory Committee (EAC) consisting of industry pro-fessionals who serve in an advisory capacity to the AUA. The Committee’s goal is to foster communications and cooperation between exhibitors and the association. The EAC meets regularly to find ways to improve the exhibit portion of the Annual Meeting. All exhibitors are invited to contact any EAC member with concerns, suggestions or ideas. Please contact Jane Conway at 410-689-3749 or [email protected] to request a complete EAC contact list.

AS AN AUA2012 EXHIBITOR, YOU WILL RECEIVE:

• 5complimentaryexhibitorbadgesper100squarefeetofboothspace

• Admissiontonon-ticketededucationalcourses,plusoptiontopurchaseticketstopaidcoursesonsite(spacepermitting;priorityisgiventoattendees)

• HousingassistanceprovidedbyonPeak

• ExhibitorWelcomeKitthatincludes:

• ComplimentarycopiesofAnnualMeetingpublications

• An“On-SiteResourceDirectory”thatincludesinformationonAUAprogramsandresourcesforattendeesandexhibitors

• Alaminated“emergencycard”thatincludesinformationonhowtoaccesssecurity,FirstAid,andotherimportanton-sitepersonnel

• A“WelcomeFlyer”thathighlightsimportantinformationeveryexhibitorshouldknow

• ListinginourExhibitorDirectory/OnlineFloorPlan,subjecttopublicationdeadlines

EXHIBITOR SERVICES AND BENEFITS

Camlyn Gravesande Manager, Global Conventions Pfizer Inc.

Lisa Dahlstrom Global Event Marketing Manager American Medical Systems

Cynthia Dement Tradeshow and Marcom Coordinator Gen-Probe Incorporated

Vanessa Kmet Marketing Coordinator NexTech Systems, Inc.

John W Hasemann Associate Mgr, Convention Mktg Abbott

RESERVE YOUR SPACE AT AUA2012

To reserve exhibit space, complete the Exhibit Space Application and return it to the AUA accompanied by a check for the full cost of exhibit space. All reservations must be made on the official application form, and no space will be assigned until both the application and payment are received. An advance on-site exhibit booth placement process was conducted during the 2011 Annual Meeting in Washington, DC. After this initial advance on-site placement, exhibit space will be assigned on a first-come, first-served basis.

PRIORITY POINTS

Priority Points are calculated based on a five-year history of exhib-iting (2007–2011) and are the basis for determining on-site place-ment. For a complete list of exhibitor priority points, please con-tact [email protected]. Points are awarded as follows:

• 1pointforevery100squarefeetofspacereserved

• 1pointforeachyearofexhibiting

• 3pointsforexhibitingforfiveconsecutiveyears

Exhibitors will also earn:

• 5pointsforutilizingAUA’sofficialhousingservice

• 5pointsforutilizing90%ofreservedhousingblock(minimum10roomspeak,90%basedontotalroomnights)*

*Note: Due to verification requirements, priority points for hous-ing will be awarded during the selection process for the Annual Meeting two years after they are earned.

SPACE ASSIGNMENT

The AUA assigns space based on the priority points system dur-ing the advanced on-site placement and thereafter on a first come, first-served basis. Eligibility to exhibit is at the discretion of the AUA and is generally restricted to companies directly related to the urological/medical field. The AUA reserves the right to determine the eligibility of any company that submits an exhibit application.

The AUA will make every effort to accommodate your preferences and requests. The AUA reserves the right to make any modifica-tions that may be necessary to best accommodate all requests for space.

Companies requesting adjoining space or any special requests should submit them in writing along with the application to exhibit.

BOOTH RELOCATION

If it becomes necessary to relocate an exhibitor after a contract has been accepted, the AUA will contact the company involved. Every effort will be made to reassign the exhibitor to a similar space.

Jill Falgiano Marketing Communications Specialist - Urology Ferring Pharmaceuticals

Jody Scott Education & Events manager Lumenis

Susan Weatherbee Senior Manager, Exhibits/Events/Education Boston Scientific

Dianna Larsen Exhibit Marketing Lolly USA, LLC

RENTAL FEES

All booths – $34 per square foot Non-profit – contact the AUA for more information

Booth fees include:

• Eight-footdrapedbackwallandthree-footdrapedsidewalls(inlineonly)

• Acompanyidentificationsign(inlineonly)

• Fiveexhibitorbadgesper100squarefeetofboothspace

• Accesstoplenarysessions,posterandpodiumsessions,andanynon-ticketededucationalcourse

• AcompletelistingintheExhibitorDirectory(subjecttopublica-tiondeadlines)

• Listingandlinktoyourcompany’sWebsiteontheAUAAnnualMeetingWebsite

• CompanyandboothnumberlistingintheAUADailyNewsandtheAUAMeetingProgram(subjecttopublicationdeadlines)

• ComplimentarycopiesoftheExhibitorDirectoryandMeetingProgram

• AccesstotheExhibitors’Lounge

• 24-hourScience&TechnologyHallperimetersecurityservice

CANCELLATION AND DOWNSIZING POLICY

Cancellation

If written cancellation is received by the AUA on or before August 31, 2011, a full refund will be granted, less two hundred and fifty dollars ($250) to be withheld as a cancellation fee. If the Exhibiting Company cancels after August 31, 2011, the Exhibiting Company will forfeit all payments made to the AUA under this agreement and the Company is liable for the full amount of exhibit space. The AUA shall have the right to use cancelled space to suit its own convenience, including the selling of space to another exhibitor without any rebate to the Exhibiting Company.

Downsizing

If written downsizing request is received by the AUA on or before August 31, 2011, a full refund will be granted. All notification of downsizing received after August 31, 2011, will not be subject to a refund. The AUA has the right to relocate the Exhibiting Company after downsizing.

• OurmonthlyExhibitorE-bulletintokeepyouinformedofimportantdatesanddeadlinesonshowsiteandleadingtothemeeting

• Mediacoverageandconferencepublicity

• Manyexcitingmarketingandpromotionalopportunitiestohelpyoumakeanimpactwithourattendees

EXHIBITOR LOUNGE

A complimentary lounge is provided by the AUA and open to all exhibitors from Saturday, May 19, to Tuesday, May 22, during exhibit hours. Internet access, refreshments and comfortable fur-niture are provided for your convenience.

EXHIBITOR SERVICE KIT

The Service Kit is available online at www.AUA2012.org/exhib-its beginning in December 2011. This comprehensive kit provides you with complete information on all contractor services, regis-tration, housing, lead retrieval, labor and more.

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american urological association 2012 meeting exhibitor_prospectus

Documents