american marketing association of columbia marketer mentor program
TRANSCRIPT
Over 100 New Members
Since Jan. 2015
Monthly Marketing and Networking Events
+5500 Monthly Reach
Via Social Media
Marketing Job BoardOver 400 Marketing Professionals
One of AMA’s Newest
Chapters
Over 20 Engaged
Volunteers
AMA Student Mentoring
Program
Marketing Night Out
Holiday Networking Party
AMA Columbia Upcoming Events
November 17 – Advertising Agency Panel“Brand building in the evolving world of marketing”
December ?? Marketing’s Night Out Holiday Party
January 19Russ Klein – AMA President
February 9Lorie Gardner – Mad Monkey
Tonight’s Topic – Marketing Careers
Rapid Transformation of The Marketing Discipline is Driving This Complexity
Marketing’s Transformation Drivers
Product Content
Information Insights
Intuition Analytics
Sales Solutions
Mass You
Yesterday Tomorrow
Isolated Channels Omni Channel
Future Success In Marketing Requires Two Things…
“Today’s Pitch men and women aren’t just creative savants, they’re tech whizzes as well – and the companies providing them the greatest number of opportunities don’t sell cars or cigarettes, they make software and provide cloud consulting services.”
Forbes, July 9, 2015
“Top Companies Hiring For Marketing RIGHT NOW (Min. 60 Marketing Openings)”
Research and Analytics Brand and Product
Management
Marketing
CommunicationsSales Leadership
Market Research
Consumer Research
(Quantitative)
Business Analyst
Sales Analyst
“Big Data”
Product Management Brand
ManagementBusiness
Development
Market Development
New Products
(Innovation)
Shopper Marketing
Consumer Research
(Qualitative)
Consumer Marketing
Brand Communications
Advertising/Digital
Consumer Promotion
Public RelationsCorporate
Communications
Field Sales
Trade Marketing
Category Management
Sales Strategy
Keys To Successful Marketers (From Leading Business Executives)
• Coreo Leadership (not just manage), interpersonal
communication, listening and writing skills. • Competency
o Strategic thinking, selling, marketing analytics and product management.
• Chemistryo Team-oriented, relationships, project management and
character• Creativity
o Color Outside the Lines, problem solving, inspiring, positioning