All Media Count (HK) Limited

All Media Count (Beijing) Limited Room 306, Yudong Building, No.6 Dongfang East Road, Chaoyang District, Beijing 100027, China Tel: +86 10 64636886

WE ARE LIKE LEGO® BRICKS FOR MEDIA DATA

INTRODUCTION - We help advertisers massively reduce media

waste or reach many more people with ads and thus sell more stuff.

To date, we have worked with Nokia, P&G, Wrigley. AB-Inbev are

using us for a year in Shanghai for $125,000. One of the world’s

biggest advertisers (requests anonymity) is also now doing trials

with us in Shanghai and we’re in discussions with more. Exit is most

likely via trade sale to a media agency group in 2014/2015.

PROBLEM – China’s top 2,000 advertisers waste US$ 9 to 10 Billion

a year on inefficient media, mainly TV. They want to allocate it

better and use more new media to reach more customers with their

ads. They are hindered by: 1) Lack of mutually compatible media data, eg. TV ratings data vs. Internet vs. Outdoor etc.

and 2) Media agencies that are not structured to work across media and which make money from client’s waste.

OUR SOLUTION – An altogether new approach to media and analytics. For any ad campaign, our technology enables us

to know who sees it, how often, when and where. Right down to the TV program, website, bus or billboard they saw it on.

So we can quantify the waste (in $$$) and say exactly where to spend the money to make it work better. We can do this

either before a campaign airs, or review it afterwards. Our technology enables us to provide this data across 13 media

categories on a daily basis. Neither media agencies nor other media research companies have this capability. We will

patent when funds become available.

OUR MARKET POTENTIAL – Roughly 6% share of China’s US$400 M media research & data market in 2014.

BUSINESS MODEL – We sell the same data repeatedly to multiple clients. Clients pay us (~US$20,000 per campaign per

city) to evaluate how much money was wasted by their media agency. We can use the same base of data with many

advertisers; each analysis is structurally the same but the outcome is unique because their ad campaigns are different.

Under pressure from their clients to perform better, media agencies will also use our data to better plan cross-media ad

campaigns.

UNFAIR ADVANTAGES – 1) A compelling, unique hook: advertisers can, for the first time, put a number on media waste.

2) Data management innovations which give us the lowest production costs in the media data industry. 3) We integrate

far more media types than our competitors can. 4) We make the client-agency relationship more adversarial by tapping

in to the pressure on advertisers for better media ROI. 5) We facilitate the trend away from TV towards more efficient

new media such as online.

FOREIGN + LOCAL TEAM - 1. Mike Underhill. Founder & CEO. A New Zealander, three kids. 16 years in China

researching advertising, media and brands. Formerly GM China for global ad & media research agency Ipsos-ASI. Also TNS,

Research International. BA. – Psych., BCA. – Marketing.

2. Black Huang. IT Development. Nine years IT development experience. Formerly qunar.com, Asiacom, Ezcross. Architect

of AMC’s cross-media planning system. Two years working with AMC. BSc. – Mechanical Engineering.

3. Hongsheng Xu. Data Processing. Six years media panel data management experience. Formerly with CTR home panels.

Three years with AMC. BSc. – Information Systems.

GOING FORWARD – We give clients what they want: proof of waste and the way to dramatically reduce it. But media agencies resist us because we disrupt their business. More marketing is needed to enlarge

FINANCIAL PROJECTION

our brand, accelerate client acceptance and cause even more aggravation to the media agencies. One of them will buy us,

either to gain control of our innovation or turn it to more profitable use in their own media trading businesses in China

and internationally.

(US$000) 2011 2012 2013 2014 2015

Revenue 73 100% 848 100% 5,456 100% 18,860 100% 46,665 100%

Expenses (168) -204% (828) -79% (2,967) -39% (6,646) -22% (12,712) -15%

Income Tax - 0% - 0% (622) -11% (3,053) -16% (8,488) -18%

Net Profit (95) -130% 20 2% 1,866 34% 9,160 49% 25,465 55%

http://www.allmediacount.com Founded 2007 in Hong Kong

Location China

Industry Media Data & Analytics

2011 Revenue US$ 73,000

2012 Sales to date US$186,000

Invested so far US$1,200,000 approx

Looking for US$300,000 for 10.5% post

Use of Funds Mainly Sales & Marketing