-z in Fashion

Can Amazon become a competitor in the Clothing Industry?

Amazon is the BEST“An integrated strategy machine”

Brick and Mortar

E -commerce

S tyleNetwork and QVC

T hrift stores , Boutiques , Specialty stores

Brick and Mortars are Hurting

- List Pricing Algorithm

- The Great Migration of Brands

-Amazon Prime Now

-Gross Merchandise Volume in 2015 from 16B to 52B in 2020.

E-commerce of Fashion

-Acquisitions of fashion sites :● Shopbop.com

● EastDane.com

● MYHABIT.com

-7 New In-House Brands

-Hired Caroline Palmer, and sponsored New York's first menswear fashion week in July 2015.

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-40.5% of its overall business during Q3 2015 online

-Celebrity Power

-43% of its overall business online during Q3 2015

- 10% YoY increase

-$13.6 billion, or 15% of total AMZN revenues last year.

-Recommended items

Boutiques and Specialty Stores -Fabric.com

-Clicks to Bricks

-Moda Operandi

SWOTStrength - Painless shopping experience , Quick Delivery

Weakness - Relatively unknown brands

Opportunities - 54 million Prime users

Threats - Online Sales Tax

“In order to be a $200 billion company, we’ve got to learn how to sell clothes and food,” CEO and founder Jeff Bezos, The Everything Store.