amashova 2013 franke press release

FRANKE KITCHEN SYSTEMS AMASHOVA 2013Durban, South Africa

FSA EVENT PRESS RELEASE AMASHOVA 2013www.franke.co.za

fsa aMasHOVa EVENT | OCT 2013

Bright Energetic

DEDICATED!


Page 2

FRANKE‘S FIRST AMASHOVA CYClINg EVENT

Schalk De BeerFSA Commercial ManagerSchalk De Beer

fsa Commercial Manager

after listening to people such as Dr Ross Tucker, Gary Kirsten, Prof Tim Noakes

and Dr Wansink at a health conference this year, we decided to form a team of

people who share the same desire of a better life style.

The amashova was an experiment with participants from semi-professionals to

absolute novices all sharing the same idea – live better and hopefully longer.

The staff bought bikes, they bought bikes for their wives and children and we

all did it under the franke brand with customers.

It was a great day that went down so well under the supervision of our

marketing team under the leadership of Leigh-anne Robertson that we could

call it “smooth cycling”. We thank Leigh-anne, Bianca and Lerina for going the

extra mile to arrange the event.

Next year, 2014, will be the centenary of CMP/franke and we are working on

several events to celebrate the occasion with our staff and customers and we

hope to see many more participants .

Thank you for sharing a special day with us.

quite confident to move to the front of the pack and go for the win.”

Main results of the 2013 amashvoa Durban Cycle Classic:-

Men’s Elite:

1st Place: Nolan Hoffman (2:18:59)

2nd Place: Tyler Day (2:18:59)

3rd Place: Herman fouche (2:19:00)

ladies Elite:

1st Place: an-Li Kachelhoffer (2:56:00)

2nd Place: Lynette Burger (2:56:00)

3rd Place: Heidi Dalton (2:56:01)

2013 EVENT DETAIlS

This year, being its 27th year, The amashova Durban Classic, welcomed over 10

000 jubilant riders to the finish.

Nolan Hoffman was first in the men’s elite category to finish with an outstanding

time of 2:18:59, he now boasts three major East Coast victories, with the

amashova being his latest conquest. In total, Hoffan has won 15 national

classics on the sa circuit to date.

first up in the ladies elite category was 26 year old an-li Kachelhoffer to team

Best Med asG, who after having competed in the amashova four consecutive

years finally tool first place with a time of 2:56:00. after the race she expressed

her delight “the race was good! We rode a little differently this year and I felt

To live healthy is an option for each and everyone, and the opposite is also true

I suppose but somewhat foolish.

It took the loss of my best friend to cancer to realise that it is a huge privilege

to be alive and well these days. Yes, I had to dig very deep to find a solution

that would start to address this problem of an unhealthy lifestyle.


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A HISTORY OF AMASHOVA

The history of this, the oldest ‘classic’ cycle race in the country, is

one of dogged determination to succeed in spite of the odds. The idea

of having a bicycle race on the route of the world famous Comrades

Marathon, between Pietermaritzburg and Durban, was the dream of

veteran springbok cyclist Dave Wiseman and his friend Tony McMillan.

Realizing that they needed media support to make the venture fly; they

enlisted the help of fred forge at the Natal Mercury. forge assured the

duo that he would give the race publicity if they went ahead, and with

that assurance they approached Pick n Pay who agreed to sponsor the

event.

The relevant authorities, however, did not share the enthusiasm of

this visionary group. The NPa felt one “day long” event was enough

and wouldn’t budge. finally, a local politician, who saw the value to

Durban of hosting such a race, forced the traffic authorities’ hand. so,

reluctantly, permission was granted for the first race to take place in

1986. The race was called ‘The Natal Mercury/Pick n Pay National

Classic.’ The traffic authority increased gave permission for only 150

riders to participate.

In the years that followed, the traffic authority gradually increased the

allowable participation from this small group to 350, then 500, then 550

and so forth. In addition, these cyclists would have to qualify for the race

by doing other events at a fairly high average speed. Only 4 hours was

given for all to finish. The impression created by these restrictions

was that this was a race for only the most serious cyclists. The bitter

resistance by the traffic authorities toward the race continued until

1998. at that time, just over 800 riders were doing the event. The

growth of the race was slow when compared with what was happening

Dubbed the safest cycle race in KZN with full road closure, the106km Amashova Classic Cycle Race attracts over10 000 cyclists nationally.

in cycling throughout the rest of the country. an approach was made to the

new local government to relax the restrictive conditions to the race. The race

organizer showed the revenue generation potential to tourism in the city to

Durban’s Mayor, Councilor Obed Mlaba. The mayor immediately endorsed the

event, and the profile of the race changed completely. The route changed from

the unexciting Walter Gilbert Road to right outside the City Hall in West street.

In order to accommodate this dramatic finish, the Western freeway had to

be closed down. Kwazulu Natal’s Transport Minister, sbu Ndebele was quick

to see that this happened. The culmination of this lobbying and planning has

produced one of the finest finishes in south african road racing! With these

changes, numbers and interest in the race grew dramatically. In addition, the

introduction of one of the country’s top sponsors went a long way to making

the shova, as it is fondly known as KZN’s biggest cycling race and the only

cycle race with the City’s endorsement giving it full road closure.


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FRANKE TEAM RESulTS

award for 1st Franke Cyclist in the 106km race - simon Davanall of Contract Hardware.

35km Race

FRANKE PlACINg

NAME COMPANY

1sT Rob fletcher JT Ross

2ND schalk de Beer fsa

3RD shaun Webster Plumbing World

4TH Craig McIntyre fsa

5TH Mike McGrath fsa

6TH Mark stoltz fsa

7TH Clinton soutter fsa

8TH Mike Chamberalin fsa

9TH Predeshan somasundran

fsa

10TH adisesh Naidoo fsa

11TH Etienne Bruwer architect

12TH Chris Rothmann fsa

13TH Carla Rothmann fsa

14TH Caryn Olivier fsa

15TH Wayne Connor fsa

16TH Patrick Hancock fsa

17TH Jodi Troskie ICI Dulux

106km Race

FRANKE PlACINg

NAME COMPANY

1sT simon Davanall Contract Hardware

2ND scott Parnell Midway Plumbing

3RD Robert Jacobs Midway Plumbing

4TH Nico Claase fsa

5TH Peter Wilson Plumblink

6TH Jason Else fsa

7TH shaun Banfield fsa

8TH shahied Hendricks Plumblink CT

9TH Denise Conradie Lonza

2nd Franke Cyclist in the 106km race - scott Parnel of Midway Plumbling receives an award.

above the first five Franke Cyclists in the 35km race. from left to right: Craig McIntyre, fsa

Managing Director; Mike McGrath, special Projects; Rob fletcher of JT Ross, shaun Webster of

Plumbling World; schalk De Beer, fsa Commercial Manager.


lETTERS OF THANKS

Page 5

Hi all,

Many thanks for a great weekend. first class

organization and first class company. With no

alcohol in me I sure did laugh a lot. Now the diet

and hard training needs to start for next year. so

no more jam or marmalade. lol

Regards,

simon

To the franke team

a special thank you for putting a great weekend

together for the amashova.

It was great to see some old faces and to meet

new faces from the industry .

for those who finished the 106km ride WELL

DONE and for those who did the shorter ride

KEEP ON RIDING so that you can do the 106km

next year.

Once again a special thank you to the franke

Team for making the trip possible .

scott & Robert

Good morning guys

Just a BIG note to say thank you for an awesome

weekend. Much appreciated.

Looking forward to doing the 106km next year.

(Missed annie’s lovely breakfast this morning.)

Have a smashing day.

Regards

sean Webster

Good Morning All

We all arrived as colleagues and customers

and left as friends. Great idea to use a fitness

exercise to enhance the Franke name and

brand. Listening to the conversation in the

combi after Saturday morning presentations

about the size of the factory, the processes

and the neatness of the factory, I felt proud

to be part of the Franke team, and I know our

customers have a better insight into the how,

when and why.

At dinner on Saturday night,everybody had

water in front of them, (this is one for the

books). the more adventurers ordered cola

tonics Schalk’s presentation was discussed

about eating with the eyes,this I must add

changed drastically at Sunday night dinner but

still well within limits.

Thank you Schalk for the idea and all you have

done, thank you Leigh Anne and Bianca for all

the organising, thank you Lerina for being in the

cold on Sunday and welcoming us back, thank

you Dylan for being a safe taxi driver, Thank You

all again, it was great.

If the opportunity arise again, I will be there as

I have a personal score to settle with Mister

Amashova.

Nico Claase | Regional Sales Manager - Coastal

all I can say is WOW. Thanks for the hospitality,

the organisation, but most of all the new

friendships. Definitely something I will do again.

Thanks for the invite.

Regards shahied and Tasneem.

Well done for organising everything so well for

yesterday ... you are such stars !! :)

Regards

Michael McGrath | Special Projects

a very big and heartfelt thank you for a

memorable time at the amashova 2013!

Congratulations to marketing and everyone that

helped make this event a success as well as to all

who participated.

I hope to do it all again in 2014.

Regards

Jason Else | Key accounts Manager - Retail

A very big thank you to everyone especially

Leigh-Anne and her team it was awesome!

Thank you to everyone for sacrificing your

personal time to entertain us and make us feel

at home it is really appreciated.

Definitely something I would like to do again but

next time it will be the 106km.

Have a great week further.

Kind Regards

Wayne Connor | Contracts Representative

Hi all,

Thank you so much, for the invitation to take part

( and schalk’s instruction to take part) as it was

an great and enjoyable experience, other than

crashing into the franke Tent. Organisation was

Great, and huge respect to all the Cyclists.

Regards

Mark stoltz | Inland Regional sales Manager

simon Davanall of Contract Hardware crossing the finish.


DAY 01 - CONFERENCE, BRIEFINg & FACTORY TOuR

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On saturday morning the “franke Team-riders” consisting of franke staff and valued customers assembled at the headquarters of franke south africa in Mobeni,

Durban. after loading their bicycles onto the 106km and 35km trailers, Ian Bernade, Operations Manager, took our visitors on an informative factory tour, where

our customers got to see firsthand the processes involved in the manufacturing of our Washroom, Kitchen and Zip products. To end off the morning, schalk

shared some word of encouragement and motivation , as well as called in nurse Nicci who provided the “non-WaDa approved boosters” as well as EPO (evening

primrose oil of course!) to our Cycling Team.

The Franke Coffee Bar

loading the bikes Ian Benade meets some of our customers

Factory Tour

Nurse Nicci taking care of the teams needs!


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DAY 01 - CONFERENCE, BRIEFINg & FACTORY TOuR

The Franke Showroom Team Goodie Bags!

Mark Stoltz recieves his “EPO” meds.

New Blood!


DAY 02 - AMASHOVA RACE DAY

Page 9

An early morning wake-up at Annies BnBRob and Schalk with the very first

handfull of cyclists to cross the finish

Mark makes a grand entrance taking down the picket fence with him!

Mike and Predeshan - Technical Dept

a super early 4:00am wake up call started off the festivities for sundays race. Kessie Naicker and Dylan Hopewell were here to meet the cyclists at franke

Headquarters and by 5.00am were on the road headed for the 35km and 106 km starts respectively. Meanwhile, Leigh-anne Robertson and her team were

at the Moses Mabida stadium setting up the franke Hospitality tent. Our cyclists enjoyed a morning at the hospitality tent after the race. Refreshments were

served, as well complimentary foot and back massages to sooth their wary limbs. The dismal weather on the day could certainly not dampen the atmosphere and

excitement felt by all who where there. Goals were achieved and friendships were made. altogether the day was a great success and enjoyed by all!


Page 10


Clinton enjoying a massage



Page 11

Nolan Hoffman finishes the 106km (time- 2:18:59)

Franke Cyclists enjoyed a well-earned foot and back

massage after their race!

Shaun Webster starts a new trend with his Franke arm-warmers

blankets were another fashion favourite on the day

Mike, Kessie, Leigh-Anne and Lerina watch

the Mens Elite front-runners finish

Scott ParnellWind Swept!

Wayne Connor and Shahied Hendricks


Page 12


Ladies 1st Place - An-Li Kachelhoffer (2:56:00)

Denise does the girls proud as the only Franke lady to complete the 106km race!

Jodi and Jason

Nico Claase gets a rub down..

fRaNKE KITCHEN sYsTEMs (PTY) LTD

CaLL CENTRETel 0861 372 653fax 0866 592 073

[email protected]

DURBaN1194 south Coast Road,Mobeni, Durban, 4092.south africaTel +27 31 450 6300fax +27 31 450 6304

GaUTENG77 Roan Crescent,sage Corporate Park North,Old Johannesburg Road,Midrand, 1682south africa

CaPE TOWNUnit 1, Gold street,Northgate Business Park, Northgate Estate,Cape Town, 7405south africa

DIsCLaIMERThe information and dates supplied in this brochure are based on the information believed to be reliable, however are not binding and inaccuracies may occur. franke reserves the right to change specification and design at any time without notice.

© 2013 by franke Kitchen systems (Pty) Ltd. all rights reserved under the Copyright act of 1987 with the amendments. Reproduction of any of the content, full or partial, is allowed only with prior written approval of franke Kitchen systems (Pty) Ltd. No reasonable requests will be refused provided the conditions as laid out are met.

amashova 2013 franke press release

Documents

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