www.LeadershipAustin.org

Alumni Engagement

Measuring Impact

October 28, 2016

10 minutes Challenges with alumni measurements

25 minutes Austin’s business case & tips

25 minutes Other best practices

• Alumni Feel?

• Alumni Impact?

• Alumni Interests?

• Growth

• 35th Anniversary / Impact

• Strategic Plan / Relevance

244% Growth 1979

43% of

Elected in

Travis County

84% Top 25

Employers

in Austin

96% Top 25

Nonprofits in

Austin

Leadership Austin alumni can be found in:

51 of 51 Zip Codes

380 Outside Austin (Region)

Type Convene

Issues Relationships Skills Class Total

Pro

gra

ms

Essential Primary Primary Primary 60 1,992(1980)

Emerge Secondary Primary Primary 55 523 (2007)

Experience Austin Primary Secondary -- 60 575 (2006)

Engage Primary Secondary -- -- 8,300(2012)

Engage On The Go Primary Primary Secondary New 3,500

Equip Depends on that organization’s objectives -- --

208 Alumni Attended

Strategic Plan

Focus Groups

Goal 4 –

Establish Metrics & Accountability Measures

Objective 2: Implement a qualitative and quantitative scorecard of the

impact of our Leadership Austin alumni in this region.

• Objectives • Measure impact of our Alumni

• Alumni interest areas

• Alumni perception of Leadership Austin

• 2,500 alumni (1,848) / June 2016

• 30% (555) responses = 98%

© 2 0 1 6 C a m b i a I n f o r m a t i o n G r o u p

ABOUT US

Full service market research consultancy focused on

providing insights that drive change

Research team has average of 20+ years of market

research and data science experience

Based in Austin, Texas

with satellite offices in all U.S. time zones

Founded in 2004

© 2 0 1 6 C a m b i a I n f o r m a t i o n G r o u p

WHY RESEARCH?

1 2 3 Understand

Program Impact

Gauge Constituent

Satisfaction

Build Constituent

Loyalty

Are we offering the right

mix?

How does it impact the

community?

Are alumni getting return on

their investment?

What actions are they

taking?

What changes can be made

to improve programs?

Additional touchpoint /

goodwill via survey

Following up with actions/PR

(“you told us X and now we

are doing X”)

“What gets measured, gets managed.” Peter Drucker

Objective and representative performance metrics to use with employees, board,

current/prospective donors, and community advocates.

Four Parts: 26 Questions

Areas of Interest (3 questions)

• Focus areas

• How might you engage -- learning, expert, organize

Action:

Assist with curriculum, community placements,

potential affinity groups

Community Engagement (4 questions)

• Serving on boards, commissions, run for office

• Volunteering in community

Action:

Metrics for our impact, recruiting, donors, marketing

Four Parts: 26 Questions

Data (5 questions)

• Contact info

• Data collection (ethnicity, location, etc.)

Action:

Database additions and clean up

Program Impact / Experience (14 questions)

• Impressions of organization -- meeting our mission

• Motivations to participate

• Personal value to community or career

Action:

Our impact, brand, recruiting, programs

Officers

90%

30%

19%

7%

9%

Been on the board of a non-profit

Been appointed to a city, regional,or state commission

Been on the board of a for-profitbusiness (not a non-profit)

Run for a political office

None of these

Are you or have you ever… Been an officer

81%

51%

67%

81% of LA alumni

serving on non-profit Boards

became officers and led these

organizations

Political Office

90%

30%

19%

7%

9%

Been on the board of a non-profit

Been appointed to a city, regional,or state commission

Been on the board of a for-profitbusiness (not a non-profit)

Run for a political office

None of these

Are you or have you ever…

*County includes Party Precinct Chair and Utility Districts

Q3. What type of political office(s) have you run for?

Type of Political Office

County* 43%

City 28%

School District/Community College Board 20%

State 10%

Other 10%

LA alumni who ran for

political office …

43% were at the County level

Volunteer Time

29%

25%

43%

4%

1 to 4 hours per month

5 to 7 hours per month

8 or more hours per month

Not applicable

Volunteering in the Community

Q4. In an average month, how often do you volunteer your time in your community?

*Bureau of Labor Statistics (http://www.bls.gov/news.release/volun.t02.htm)

Median Volunteer

Hours Nationally:

4.3 per month*

96% of LA alumni volunteer

in the community with 68%

exceeding the national average

of 4.3 hours per month

Considered an

EXPERT

Willing to

ORGANIZE

Areas of Interest

49%

48%

46%

46%

43%

41%

41%

39%

37%

37%

30%

30%

29%

28%

7%

4%

Education

Civic Engagement

Diversity Inclusion

Transportation

Social Equity

Economy & Jobs

Innovation & Enterpreneurial

Health Wellness

Housing

Arts & Creativity

Race Relations

Parks & Open Space

Conservation & the Environment

Land Use

Other

None of the above

16%

16%

13%

5%

5%

7%

9%

12%

7%

10%

5%

4%

8%

6%

16%

32%

21%

21%

22%

13%

15%

12%

14%

16%

9%

16%

12%

9%

10%

8%

12%

24%

Interested in

LEARNING

Response Rate 6.3 per 2 per 3 per

Target Alumni 3,500 1,100 1,665

Increased

Effectiveness

41% 43% 48%

50% 49% 36%

BuildingRelationships

LearningIssues

LeadershipSkills

Effectiveness due to Leadership Austin

Much moreeffective

Somewhatmore effective

Q11. How much more effective do you believe you are due to the following aspects of Leadership Austin:

91% 92% 84% More Effective

(Net)

92% of LA alumni are

more effective in their

understanding of

community issues

Impressions

26% 26% 34% 45%

72% 72% 64% 50%

OverallImpression

BuildingRelationships

LearningIssues

LeadershipSkills

Overall Impression and Core Values

ExtremelyFavorable

SomewhatFavorable

Q8. What is your overall impression of Leadership Austin?

Q9. What is your impression of the job Leadership Austin is doing at fulfilling its core mission?

99% 99% 98% 95% Favorable (Net)

99% of our alumni have

a favorable impression of

Leadership Austin

Net Promoter Score

4%

4%

2%

6%

2%

19%

19%

18%

26%

15%

77%

77%

80%

68%

83%

TOTAL

Essential

Emerge

Program year:2006 or before

Program year:2007 to present

Likelihood to Recommend

Detractors (0-6) Passives (7-8) Promoters (9-10)

Alumni are very likely to recommend the program to friends or colleagues.

• Leadership Austin has an NPS score of 73. Over 50 is considered excellent.

• There are very few (4%) detractors.

Q13. How likely would you be to recommend a Leadership Austin program to friends or colleagues?

NPS Score

73

73

77

61

80

Our

Net Promoter Score

is 73

Goal 4 –

Establish Metrics & Accountability Measures

Objective 2: Implement a qualitative and quantitative scorecard of the

impact of our Leadership Austin alumni in this region.

Goals Met • Measure impact of our Alumni

• Alumni interest areas

• Perception of Leadership Austin

Now What • Actions --- new programming tbd

• Community resource for matches

• Revenue --- engagement

• Alumni

– Measurement

– Data

• Classes

– Metrics

– Design

• Others?

www.LeadershipAustin.org

Thank You