alternative advertising case study featuring eas
DESCRIPTION
This alternative advertising case study, brought to you by DOmedia, shows how EAS was able to reach high school athletes around the US.TRANSCRIPT
Alternative Advertising Case Study: from DOmedia
EAS ENERGY ∙ ATHLETICS ∙ STRENGTH
In-School Objective: This program was designed to teachhigh school athletes the importance of proper nutrition andhow it relates to athletic performance.
Business Objective: The client’s objective was to increasebrand awareness of EAS products and to promote trial byathletes and coaches.
CMM Solution: Created a program to promote the EAS brand through encouraging proper nutrition to achievepeak performance for high school athletes. This program also promoted product trial via coupons for athletes and coaches.
Estimated Reach:- 1,000,000 high school student athletes- 40,000 athletic departments- 2,0000 selected High Schools
Program Elements:- Poster- Coach’s Guide- Athletes Guide with discount coupon- Outer Carton Letter
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