almarai in 2020
TRANSCRIPT
Almarai®
in 2020Founded in 1977, Almarai Company is the world’s largest vertically integrated dairy company and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai is ranked as the number one FMCG (Fast Moving Consumer Goods) brand in the MENA (Middle East & North Africa) region and is the market leader in most of its categories across the Gulf Cooperation Council (GCC).
After more than 40 years of sustainable growth, Almarai continues to provide nutritious and healthy products to consumers of all ages, with success derived from the bedrock principle of ‘Quality you can trust’. In addition to its high-quality dairy products, Almarai has diversified its product portfolio to include juices, bakery, and poultry under the brand names Almarai, L’usine, 7DAYS, Albashayer and Alyoum. Meanwhile, the Company operates successful joint ventures with Chipita and PepsiCo.
As at 31 December 2020, Almarai’s paid up share capital amounted to SAR 10 billion, consisting of one billion fully paid and issued shares of SAR 10.00 each.
Highlights
Total sales (SAR million)
2020
2019
2018
15,357
14,351
13,558
Net profit*(SAR million)
2020
2019
2018
1,984
1,812
2,012
Operating cash flow(SAR million)
2020
2019
2018
4,203
4,732
3,669
*Profit attributable to the Shareholders of the Group
Almarai Annual Report 2020
4
Revenue Segmentation
Free cash flow (SAR million)
2020
2019
2018
2,830
2,601
1,332
CAPEX(SAR million)
2020
2019
2018
969
1,650
1,959
Total headcount (‘000)
2020
2019
2018
41,222
42,382
42,971
Sales by geography
KSA UAE Egypt Kuwait Oman Bahrain Jordan Others
10.31.41.00.80.70.30.40.5
Sales by product
Fresh Dairy Foods Poultry Bakery Long Life Dairy Fruit Juice Other Sales
5.52.52.31.71.51.50.4
(SAR billion)
(SAR billion)
5
Almarai leads the GCC in the production of fresh juice, providing consumers with a wide range of juices, nectars, and drinks, as well as products for children.
Over the last year, Almarai has prioritized growth in existing SKUs across GCC markets while taking measures to improve production nutrition to meet increased demand for healthier products, including the No Added Sugar (NAS) range across the Juice portfolio.
Dairy is the founding cornerstone of Almarai’s product range and includes Fresh Dairy, Long Life Dairy and Dairy Foods. For over 40 years we have endeavoured to earn the trust of our consumers and are the regional market leader in a wide range of sub-categories. New product segments launched in 2020 included Hummus, Milkshakes, Drinkable Greek Yoghurt and Honey. We also successfully altered our pricing strategy for fresh dairy and dairy foods to meet increased production costs with minimal impact to sales volumes.
JuiceDairyWhat we do
Argentina
USARomania
Where we areAlmarai Annual Report 2020
8
Using the highest quality ingredients and world class facilities, we deliver a wide range of bakery products to consumers across the GCC, marketed under the L’usine and 7DAYS brands.
From bread and snacks to cakes, Almarai provides consumers with exciting and innovative treats. In 2020, our bakery portfolio achieved promising success as we prioritized access to products across our markets.
Our Poultry brand, Alyoum, continues to enjoy the number one spot as brand of choice for over 34% of Saudi Arabia’s fresh poultry consumers. It is a brand that symbolizes quality and innovation, representing our core values in the marketplace. The product range includes acomprehensive selection of whole, part and value-added SKUs under the Alyoum and Albashayer brands.
Poultry Bakery
Arable farms
Egypt
• Jeddah
• Al KharjOman
• Riyadh
• Hail
Jordan
Saudi Arabia
Kuwait
UAE
Bahrain
Sales depots
Manufacturing
Dairyfarms
Poultry farms
HeadOffice
9
To grow our leading position as the trusted choice for food and beverages in the region, delighting consumers with quality nutrition every day.
VISI
ON
To provide quality and nutritious food and beverages that enrich consumers’ lives every day.
MIS
SIO
N
VALUES
Adaptable Sharing Passionate Innovative
Respect
Excellence
Almarai Annual Report 2020
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Awards and recognition
Best Employee
Health Initiative
Ministry of Health – Saudi Arabia, 2020
World’s 1st Pandemic Prepared Certification –
AIB International, 2020
Saudi Brand with the Most Loyal Customers - YouGov
Customer Loyalty Rankings, 2020
Middle East’s Best in Class Treasury Solutions – Adam
Smith Awards, 2020
Saudi Arabia Most Influential Brands – Ipsos, 2020
Most Valuable FMCG Brand – KANTAR BRANDZ Awards, 2020
Saudi Arabia Most Chosen FMCG Brand – KANTAR, 2020
Leading Corporate for Investor Relations, Saudi
Arabia – MEIRA
3rd Place Best Annual Report, Middle East – Digital Category
– MEIRA
3rd Place Best Digital IR, Middle East - MEIRA
Best New Sukuk - ASSET ASIAN AWARDS 2020
Middle East’s Top 100 Companies – Forbes, 2020
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