alluring logic: seeing social roi by inviting customers where you sell best
DESCRIPTION
Alluring Logic's Peter McCoy explains what tools are needed in order to optimize your social data and use it to drive sales.TRANSCRIPT
Seeing Social ROI by inviting customers where you sell best
• Peter McCoy Co-Founder @
• Paula Levy VP Socialized CRM & Clienteling @ & Board Advisor @
SOCIAL = DATA
• High consumer social engagement with products
• High spending by brands on social
• Hard to define ROI in social
• The journey – to be engaged at all levels & across all channels
• End Goal to be a member of the social circle
• Mobile and On line are high growth channels
• The majority of retail sales still happens in stores
• In-store experience with their sales associates will increase market basket and sales
Social = Data
With out the proper tools social data is a “Mess”
Start small: Segmenting
Monitor “How, Why and Where” engagement happens
Act: 2-way communication
Add to the group: Rinse and repeat
• Drive engaged customers to your best channel(s)o Segment them to small target groups based on lifestyleo Catalyze meaningful, relevant 2-way conversationo Personalize their experience using social data
• Embed Social data with CRM information o Drive the data to the store for Clienteling & relationship buildingo Create the opportunity to enter the customer’s social circle o Become the trusted advisor
• Achieve what others have with Clienteling:o 3 to 4 X increase in annual spendo 63% increase in avg. transaction sizeo 33% increase in repeat visits
• Peter McCoy – [email protected]
• Paula Levy – [email protected] 917-969-6955