allison miller, mcp, mcip, rpp tdm coordinator city of london dr. jason gilliland & stephen...
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Allison Miller, MCP, MCIP, RPPTDM Coordinator
City of London
Dr. Jason Gilliland & Stephen FitzpatrickHuman Environments Analysis Laboratory
Department of GeographyWestern University
TravelWise Summerside: How to Shift Transportation Choices in a
Suburban Context
Sustainable Mobility SummitNovember 6, 2012
The EcoMobility Project
The City of London
engaged Londoners
in adopting sustainable
transportation in two
neighbourhoods:
• Workforce Mobility Project (mainly employers)
• TravelWise Summerside (mainly residential)
Summerside Context
Key Activities
• Understand residents’ choices• Promote short trips • Determine behaviour change
Challenge• Engage residents in a
new development
Solution• Work with established
community groups• Tap into existing
resources
Marketing and Outreach
Marketing and Outreach Tools
Special Events
Measurement
Challenge• Gauging residents’ transportation
choices
Data Collection Methodology• Test new forms of data collection• Partner with University• Test “new” counting technologies• Run household phone surveys
Baseline Mode Share
SOV – 84.5% Carpool – 14.8%
Bikes – 0.2%
Pedestrians – 0.2%
Summerside Autumn 2009
SOV – 65.3% Carpool – 13.8%
Bikes – 0.5%
Pedestrians – 7.6%
City-Wide Winter 2010
Baseline Walkway Counts
Baseline Count for Walkway Saturday November 7, 2009
Southbound from Commercial Plaza
Northbound from Neighbourhood
29 9
25 5
Baseline Counts
Automatic Counters
Results: Bike Counts
Results: Bike Counts
2010: Survey Results
Almost 9 out of 10 residents who work outside the home drive to work.
About 2 out of 3 residents do not think stores are within walking or biking distance from home
2010 Results:Shared with Residents
Follow-Up: Results Achieved
*
*
Proportion or residents who walked to store in previous week increased from 29-41%!
(*statistically significant, p<0.05)
Proportion or residents who biked to store in previous week increased from 12-25%!
(*statistically significant, p<0.05)
Follow-Up: Results Achieved
Residents who received our info package were more likely to walk or bike to the nearby commercial plaza
(*statistically significant, p<0.05)
Residents who received our info package were less likely to think area traffic made it unpleasant to walk
(*statistically significant, p<0.01)
Results Achieved
Targets Results 20% household participation rate
3% mode shift from SOVs
3% reduction in GHG and CACs
-------------------------------------------------------
3% reduction in household fuel use
41% household participation rate
16% mode shift from SOVs
7% reductions in GHGs, CACs, and household fuel use.
----------------------------------------------------
Based on UTEC:
690 tonnes CO2 emissions avoided
1070 kg of NOx, 10 kg of SO2, 815 kg of VOC, and 20 kg of PM2.5
Approx. 306,000L of fuel savings a year.
Other Benefits Achieved
• Community engagement
• Tied into other initiatives:• Strengthening Neighbourhoods Strategy• Smart Moves (Transportation Master Plan) • Our Street• Car Free Day• Walk to Shop
Lessons Learned
• Engagement takes time
• Relationship Building
• Counting equipment got colleagues excited!
• Methodology is repeatable
Questions / Comments
Allison Miller City of London
Dr. Jason GillilandWestern University