Professor McCoyALISON BARNARD

INTRODUCTION

S.H.I.F.T

Attract loyal costumers to buy jeans that have the perfect fit, are comfortable and stylish.

Grow business

S: SPECIFY THE DESIRED OUTCOME

Within Control:Take a finance courseTraining and hiring staff

Without control:TheftCostumers returnCompetitive industry

H: HIGHLIGHT THE OBSTACLES

Internal Human Factors:Alison Bernard has an MBA from Babson College.Is a good sales person and is good at marketing.OrganizationFocuses on costumer service

External Human Factors:StakeholdersCustomersInvestors

I: IDENTIFY HUMAN FACTOR

Alison Bernard needs to: Learn how to work with the software to manage her finance Train and hire employees Learn how to market the uniqueness of her store

People like dealing with her since she finds the best fit for everyone, so this is why people go.

F: FIND ALTERNATIVE

Take a course on finance.Hire and train her employees Security CamerasLocations for second store.

T: TAKE ACTION

S.W.O.T

Customer serviceWelcoming environmentPassionate about her storeExperienceBabson MBAAlways in storeSales where estimated to be $375,000 for her first year but actually were

$377,937 2,937 over estimation

S: STRENGTHS

SecurityDoesn’t have an accountant EmployeesShe only opens from lunch time to dinner timeLearn how to use the inventory software

W: WEAKNESSES

She was selected by Woolight and Stacy London as one of the best boutiques of the country and being a brand ambassador

Selected for Inc. Magazine 30 under 30Eventually include men and children clothes to her storeOpen new stores in different locations around Boston

O: OPPORTUNITY

Competitive industryThreat of substitutionNot good at financeSecurity

T: THREATS

Take a course on financeBuy security camerasTrain your employees

Train them to have the same costumer service that you have

Men and children clothesCostumer priority plan

Costumer profile where the brand and size they bought are registered. E-mails sent to costumer notifying them brands they previously bought are

RECOMMENDATIONS

Financial course: $90Men and children clothes is a future planSecurity cameras: $299.00

Costumer priority plan: buy two Ipads $249.00 each- $498.00

HOW ARE WE GOING TO PAY?

Current ratio analysis: Assets= (total cost of sales) $165,322/ Liabilities= (total expense) $150,637 1.2:1 (2:1 satisfactory)

Return on Sales: (Operating Profit Margin)Net Income= $14,844/ Sales= $377,937

3.9% (10% or less is unsatisfactory)

FINANCIAL ANALYSIS