● 30 Minutes

● Ask questions at any time via this panel -->

● Q&A at the end

● Recording & slides via E-mail

Housekeeping

Agenda

1. Introductions

2. UAC

3. Case Studies

4. Q&A

42%Market Share of

Performance Ad Spend Measurement

#1

200+ Billion 1,000+

180+employees

6 PetabytesMonthlyTraffic

iOS Attribution SDK*

IntegratedPartners

Data PointsTracked Monthly

* Source http://mightysignal.com/top-ios-sdks?tag-24

Confidential + Proprietary

300 million

What are Universal App campaigns?

Proprietary + ConfidentialGoEuro delivers a holistic brand experience to more customers

Expansion to 4 new markets

+15% incremental increase in user activities

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Universal App campaigns helped us drive app installs and engagement in an automated and efficient way. It helped us to engage more active bookers and we’re looking forward to replicating this success in other countries.

“ “

Proprietary + Confidential

Viber grows a more loyal user base

21% higher user retention rate

11.3% lower CPA

Using Universal App campaigns with action optimization helped us acquire more [high- quality] users with better budget utilization. It allowed us to directly optimize our campaign for our business goal, which is to acquire loyal users.“ “

- Moshi Blum, Head of User Acquisition, Viber

Proprietary + Confidential

Zynga surpasses business profitability goals

54% higher returns than the target goal

97% higher campaign performance

We ran Universal App campaigns with Google, including user value and actions we wanted to drive. Not only did we notice goals were being hit, but they were exceeded by as much as 54%.

“ “

UAC Do’s & Dont’s

Q&A