all roads lead to rome -...

E-mail [email protected] for advertising options

All roads lead to Rome

mailto:[email protected]�


They lead to West Indies this time!!!!!


E-mail [email protected] for advertising optionsE-mail [email protected] for advertising options

The “T20 World Cup” is BACK this May!

And ESPN Cricinfo’s 7 million Unique Usersfrom India are all set to track the action happening in West Indies.



No matter who wins, every ESPN Cricinfo user will follow the tournament from the first ball to the lifting of the cup

The ESPN Cricinfo user is a Hardcore, Serious and Mature cricket fan who will track the T20 World Cup irrespective of India’s performance.



There are many who claim to be the Most Visible Brand in the online platform this summer

But…



At ESPN Cricinfo, we are concerned about your brand’s visibility more than anything else and ensure optimum ROI for your spends.

ESPN Cricinfo is the most loved, the most followed and undeniably the most popular cricket website in the world.

“I log into ESPN Cricinfo whenever I get the time either at home or in the hotel to see my scores and current standing. It’s a habit.” –Rahul Dravid, Team India

“I get most of my data and important statistics from ESPN Cricinfo.com. I’ve been doing it since my teenage days” – M S Dhoni,

Captain, Team India



ESPN Cricinfo judged the

# Best site in the sports category

# Most popular site in the sports category

2009 - Website of the year The people’s choice awards



A small comparison between ESPN Cricinfo.com and some other cricket websites over the last 12 months.



Total Pageviews (Million)

0

50

100

150

200

250

300

Cricketnirvana

Cricketnext

Cricbuzz

Cricinfo

Yahoo cricket

ESPN Cricinfo generates close to 50% of the Pageviews generated by the all leading cricket sites put together



Total Visits (000)

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Cricketnirvana

Cricketnext

Cricbuzz

Cricinfo

Yahoo cricket

ESPN Cricinfo contributes to more than 50% of the total visits that come on all the Cricket sites put together



020406080

100120140160180200

Cricketnirvana

Cricketnext

Cricbuzz

Cricinfo

Yahoo cricket

Total Minutes Spent (MM)Time spent on ESPN Cricinfo is double of Yahoo and more than 10 times of the others

This ensures a "deeper connect" for consumers on ESPN Cricinfo than a fleeting "come and go experience" on other sites. As a media planner your choice is obvious!!



Percentage-wise Pageviews (ESPN Cricinfo v Other leading cricket sites)

0%

20%

40%

60%

80%

100%

Other leading cricket sites Cricinfo

Other leading cricket sites include Yahoo cricket, Cricbuzz, Cricketnext and Cricket Nirvana

This shows the depth of consumer engagement spread across content layers on ESPN Cricinfo vis-à-vis other websites . As a brand manager your choice is obvious!!



Percentage-wise Total Visits (ESPN Cricinfo v Other leading cricket sites)

0%

20%

40%

60%

80%

100%

Other leading cricket sites Cricinfo

Other leading cricket sites include Yahoo cricket, Cricbuzz, Cricketnext and Cricket Nirvana

A media campaign on ESPN Cricinfo alone gets you the majority catchment of consumers and one who is a focused, up-market male "deeply connected and engaged" with the media experience. As a brand, this a compelling proposition!!



Daily unique visitors on ESPN Cricinfo.com remained in the lead throughout

JAN 2009 – JAN 2010



ESPN Cricinfo stats in the last one year



Traffic numbers Series-on-Series

Series / Tournament Pageviews Unique UsersIndia v SL 09 87 million 2.8 million

India v NZ 09 226 million 7.2 million

IPL 09 306 million 7 million

ICC World T20 09 132 million 4.6 million

India v WI 09 24 million 1.8 million

Compaq Cup '09 34 million 2 million

Champions' Trophy 09 91 million 3.6 million

Champions' League 09 49 million 2.3 million

Ind v Aus 09 101 million 4.7 million

Ind v SL (2009 - 2010) 306 million 9.8 million

Ind v Ban 2010 192 million 6.5 million

Ind v SA 2010 236 million 7.5 million

All figures rounded off to nearest complete value



ESPN Cricinfo series-wise pageviews

-

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

There is a steady consumption of content on ESPN Cricinfo thus ensuring that your brand gets to have multi-layer engagement with ESPN Cricinfo’s users

There is the loyal ESPN Cricinfo user and also constant efflux of new consumers who discover the richness of the site during an event and stay on. Even during key multilateral events (where new portals come up) and bilateral events (where portal is promoted by the broadcaster), ESPN Cricinfo beats competition!!



ESPN Cricinfo month-wise unique users

-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

A vast majority of the unique users on other portals invariably come to ESPN Cricinfo for a wholesome experience and to get the ‘full picture’.

*Analysis of cross visitation index show that



The

EDGE



ESPN CRICINFO comes from the stables of ESPN – amulti sport, multinational and multimedia conglomerate

We know the sports fan BEST!!!



ESPN Cricinfo – Beyond just a website

ESPN Cricinfo was created by the consumer, and till date every little change and development is driven by them. With close to two decades of existence, the ESPN Cricinfo loyalty index is very high and today makes it the default website for millions of cricket fanatics across the world.

ESPN Cricinfo has grown into an encyclopedia of cricket data and makes it the final destination for players, officials, selectors, statisticians, journalists, cricket associations, cricketing boards, other websites and most importantly - CONSUMERS



Who does ESPN Cricinfo appeal to

ESPN Cricinfo gets the upmarket Male audience who is invaluable for so many brands compared to

the spread-out demographic profile on other portals

Yes. We are Biased



No one covers it the ESPN Cricinfo way

ESPN Cricinfo has one of the strongest multinational presence of an editorial and coverage team, physically present on the grounds with a passion for covering a game from every aspect. So be it international, domestic, club cricket or women’s cricket - no one can cover it like we do.

Now that’s coverage to the core because we know what users want BEST.



Our coverage is the Best because we have only the best to cover it

And our best includes the world’s most respected and experienced cricketers/ ex

cricketers, cricket writers, analysts, journalists, commentators and experts from various

countries who develop content on the site.

The opportunity for Positive Association and Brand Equity in Cricket space is present on ESPN Cricinfo.



ESPN CRICINFO CONTENT

Scientifically evolved MENU to expose your brand to the online cricket consumer

Live Engagement

Pre Event Engagement

Post Event Engagement

Independent / Daily Engagement

Text CommentaryMatch ReportLive Blogging

Match PicturesMatch Bulletin

Ball by Ball Comments

PreviewsAnalysis

Number Games

Expert CommentsInterviewsStatistics

Match ReportsFeature ColumnsAudio Podcasts

Page 2

NewsCricinfo Awards

Legends of CricketPage 2



Consumers might go to other portals for news, music and entertainment. But for cricket – they come home to

ESPNCRICINFO.COM

ESPN Cricinfo – The home of cricket



Satyajit RoyNorth Zone

+91 98105 [email protected]

Glenn NigelSouth Zone


Satyen KishanWest Zone


CONTACT


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