all process maps
DESCRIPTION
TRANSCRIPT
7 Figure Sales ProcessStephen Pierce
Start
Set Sales Goals
Decide On And Activate Main
Effort
Map The Sales Process
Set Objectives For Key Value Points
Measure Key Value Points
Identify Critical Vulnerabilities
Select Focus Of Effort
Measure Customer Actions
Look At Value Proposition
Problem? What Is The Root Cause?
Look At What You’re Doing
Has Most Impact
Improve One Area Of Business
Actions On Any Other Efforts Are Wasted
Business From Scratch ProcessStephen Pierce
Start
Market Research
Search For PLR In Those Markets
Find Mailing Lists To Advertise In
Markets You’d Like To Get Into
What Product?
Reports Articles
BooksProducts
How Did They Get On List?
Complementary Product
Review Sales LetterHow Much?
Paid
Didn’t Pay
Align Offer With Sales Letter Align With Price Paid
Comfortable Paying This Price
Free Opt-In OfferUpsell/OTO With
Your ProductBundles/Premiums
7 Figure Business Created
Instant Sales Process For SpeakersStephen Pierce
Start
Find Out Topic
Assemble Great Value On One Website
OTO/Bundle Offer
What Do You Usually Speak On?
For Events Where You Can’t Pitch
Easy To Click And Buy
Optimal Response With Paid Events
Promote Domain Name Only
Free Or Paid
Event?
Paid
Free
From Your Existing Resources
Continuity-Based
6 Figure Business
Creating A Winning Value Proposition ProcessStephen Pierce
Start
Create Value Map
Metrics
Create Value Proposition Table
Constituents Objectives/Roles Interior And Exterior Strategies
Interior/Exterior Challenges
Does Product Impact Each Item On List?
Addresses Market, Not Your Product
What’s Valuable To Them
YesNo
How Does It?
We Can Help Customers Improve X Through X
Simple Statement For Each Item On List
Make Statements For Each Item You Impact
Value Proposition Created For Product
Repeat For Other Products
Keep Mapping
AdWords Process: How To Choose A MarketAmish Shah and Larry Ostrovsky
Start
Find The Right Niche
Keyword Research For Volume
Find The Right Keywords
Enter Keyword In Google Look For CompetitorsFind Affiliate PayoutsFind Affiliate Networks
Too Many Competitors?
Like Competing?
No
Yes
No
Yes
Directly Pertain To Your Market
Run In Complementary Markets Later
Use Keyword Tools Which Other Markets Do They Pertain To?
Long Tail
PPC
Exotic
Money
Effective
Contextual
Competitive Intelligence
Keywords They Are Bidding On
Look For Affiliate Activity
Find On Google, Yahoo and MSN
Find Average Payouts Watch Their PPC Ads
Structuring Campaign
Consistent High Position?
Profitable MarketYes
AdWords Process: Managing A CampaignAmish Shah and Larry Ostrovsky
Start
Regroup Keywords
Run Same Campaign
Are Landing Pages Relevant?
Remove Underperforming Keywords
CTRs Tight Keywords Tight
Start With At Least Two Ads
Test At Least Two Landing Pages
Are Ads Relevant?
Test Ads and Landing Pages
Buy New Domain
Google Slapped?
Yes
No
Add Keywords To PPC Campaign
Find Search Keywords They Use To Find You
Analyze Web Site Logs
Analytics
AdWords Process: Managing A CampaignAmish Shah and Larry Ostrovsky
Analytics
Keyword-Level Tracking
Run Reports
PPC Revenue PPC Conversion RatePPC Spending
Supported By Major Affiliate Networks
Finds Money Keywords
Google Analytics
Improvements Based On Data
Track User Flow On Site
AdWords Process: Structuring A CampaignAmish Shah and Larry Ostrovsky
Start
Create Tight Keyword Ad Groups
Ads Must Fit Keywords
Create Keyword Targeted Landing Pages
Congruent With Ads and Keywords
High Quality Score For Lower Click Price
Configure Settings
Choose Language and Geographic Ad Delivery
Turn Content Network On Or Off
Show Ads Evenly For Accurate Testing
Clicks As Quickly As Possible
Separate Search and Content Network
Campaigns
Managing A Campaign
Keyword Money Machine ProcessAmish Shah and Larry Ostrovsky
Start
PPC To Test Market
PPC Results To SEO Discovery
SEO Discovery To Theme-Based Sites SEO Proven Keywords
Track 3 Kinds Of Keywords
Theme Sites
Silo Of PPC Campaign
New Market Discovery
Drill Down On These
Find SynonymsImpressions
Click-Through
Converted
Repeat
Keyword Silo Theme Site
Keywords People Are Using To Search
Drill Down On These
Advanced Profit Marketing: Increasing ProfitsMike Filsaime and Tom Beal
Start
Get More Traffic
Borrow
Free Giveaways
Integration Marketing AffiliatesJoint Ventures
eBay
Email Solo Ads
PPC/CPA Networks
Blog Reviews
SEO/Linking
Viral Marketing
Reprint ArticlesCreate/SeedingBuy
Content Sites
Viral Videos, Audios and Reports
Public Speaking
Email And Forum Sigs
Traffic Exchanges
Direct Mail
Newspaper/Mags
Press Releases
Radio/TV Spots
Increase Conversion
Cross-sell/IntegrationFree Offer Opt-In Upsell/One Time Offer
Increase Profit Per Sale
Ad/Email Swaps Co-Registration
Stick Strategy
Sales Process
Lose $ On Front End If Your Funnel Is Deep
Headline
Test And Improve
Exclusive BonusOffer And Guarantee
If It Requires Work Don’t Use It
Price Point Audio/Video/Graphics
New Products Recurring Billing
Increase Frequency
Back End Products
Expand Marketing Funnel
Better Info Packaged Differently
7 Figure Business
F.A.S.T. ProfitsHow MikeFilsaime.com Comes Up With Projects
Start
Eyes Open
Pay Attention To Needs Of Market
Find Perfect Product To Bring To Market
Improve On Existing Technology
How Did You Do That?
Show Them
Lead Gen With Upsell
Survey The Market
Single Biggest Problem Hot Market Twist Factor
New Twist On Old Thing
Free IQ
Idea Brain Dump
Design Product For End User
Not Backend Benefit
Weigh The Factors
F.A.S.T. ProfitsHow MikeFilsaime.com Comes Up With Projects
Weigh The Factors
Make A List Of Everything Needed
How Long To Complete?
Fits With Hedgehog?
Masterminds
Don’t Fall In Love With Your Idea
Prioritize List
Staff Reflections
KISS: Don’t Get It Right, Get It Going
Get Objective Feedback
Staff Supplies All Parts
Project Manager Puts It Together
Acquire JV Partners
One Project At A Time
Delegate Everything
Fixed Deadline
Do First, Expect Nothing
Attend Offline Events
Spoil Them
Get To Know People
Over-Deliver
Building Momentum: The Flywheel Effect
Mike Filsaime and Tom Beal
Start
Follow A Pattern Of Build-Up
Confront The FactsWhat Steps To Build
Momentum?
Attain Consistency
Stay In Your 3 Circles Sweet Spot
Be A Hedgehog
Set The Wheel In Motion
Breakthrough
Maintain Consistency
Fix It
Make It Go Away What’s The Problem?
Following Your VisionMike Filsaime and Tom Beal
Define Your Vision
Start
Specific Vivid PictureGain Clarity Define Your Vision Time-Based Goals
Assimilate Vision Into Company Culture
Communicate Vision By Example
Align With Company Mission
And Values
Post Vision And Mission On Wall
In Your Office
Consult Vision And Mission
When Setting GoalsWhen Making Big Decisions
Repeat When
Needed
Integration Marketing ProcessMike Filsaime and Tom Beal
Start
Targeted Complementary Product
Accurate Metrics For Potential Partners
Leverage Marketing Real Estate Of Others
Proven, Consistent Conversion Rate
Other People’s Member’s Areas
Other People’s Success Pages
Other People’s Autoresponder Series
Other People’s Exit Pops
Co-Registration Lead Offers
Keys To Successful Integration
Other People’s Log Out Pages
Other People’s Web Sites
Other People’s Thank You Pages
Other People’s Order Pages (Upsell)
Find Partners With Proven Front End Offers
Accurate Metrics
Higher Than Normal Affiliate Commission
Partner In Your Target Market
Offer Better Than Regular Price
Pay JV On Back End To Make Up For Special
Make Integration Easy For Partner
Integrate Upsell/Back End On Thank You Page
Encourage New Front End Product Creation
Plug And Play Traffic
Order/Sales ProcessMikeFilsaime.com
Start
Free Offer
Upsell
Elite Customer
Free Prospect
Integrate With JV Partner
Downsell
Exit Pop To Capture “Nos”
Offer/OTO
Free ProspectOpt-In?No
Yes
Buys?
Yes
No
Yes
NoBuys?
Buys?
Yes
No
New-Found Money No Effort
Silver Customer
Gold Customer
F.A.S.T. ProfitsHow MikeFilsaime.com Evaluates Projects
Start
Project To Be Evaluated
Will It Be Fun?
Can It Be Automated
Runs Without Me
Brings Happiness From Doing It
Is It Scalable?
10X Growth OK?
Scales With Technology
Leverages Resources
Can I Take More
Time Off?
Runs Without Me
Enjoying Every Minute
1 Year Off
Consider Profits
Scratch Project
Yes
No
Yes
Yes
Yes
No
No
No
Staffing ProcessMike Filsaime and Tom Beal
Start
Find Staff
Know Your Perfect Candidate
Go Ahead And AskAlways Looking Out For Talent
Go Over The Top With Position Description
Hands-On Guys
How To Hire Staff
Put Out Call To List
Use A Forum Platform For Application Process
Craig’s List
Clarity On Needs
Positions To Staff First
Staff HelpDesk First
Create A Fun Place To Work
TopGradingFilter Applicants Test Ads
Then Decide Where You’re Going
Virtual Or In-Office
Copy/Content WriterIn-House Admin Asst VP/Right-Hand Bookkeeper Graphics A/V
They Already Know And Like You
Interns – University Students
Get The Right People
Outsource/OuttaskUntil Staffed