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4 | NAILS MAGAZINE | 2011-2012 THE BIG BOOK

New England/Mid-Atlantic 18.6%

North Central 19.6%

South Atlantic 20.7%

South Central 15.9%

Mountain 7.3%

Pacifi c Coast 15.6%

International 2.3%

WHERE DO YOU LIVE?

which title best DESCRIBES YOUR POSITION?Nail technician/booth renter 23.0%

Nail technician/employee 14.9%

Salon owner (doing nails) 30.1%

Salon owner (not doing nails) 3.6%

Salon manager/nail dept.

manager (doing nails) 6.1%

Salon manager/nail dept.

manager (not doing nails) 1.4%

Student/apprentice 6.3%

Cosmetologist 7.3%

Other 7.3%

25 or younger 7.9%

26-30 10.8%

31-35 16.6%

36-40 18.3%

41-45 12.7%

46-50 14.5%

Over 50 19.2%

GENDER:

>>>

Nail TechNail Tech DEMOGRAPHICSDEMOGRAPHICS

One of the most fascinating aspects of the

professional nail industry is its ethnic diversity,

especially the dominance of Vietnamese

salons. To see statistics on the Vietnamese

nail industry, including stories about how the

Vietnamese became such powerful players,

go to www.nailsmag.com/vietstats.

ETHNICITY

97%female

3%male

Vietnamese 45%

Caucasian 33%

Hispanic 10%

African-American 9%

Korean 2%

Other 1%

HOW OLD ARE YOU?

Over 50

31-35

46-50 36-40

41-45

26-30

25 or younger


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©2012 OPI Products Inc. Call 800.341.9999 or visit opi.com

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Artist Series Kolinski Mini Gel Brush#2 brush head with a slim handle for

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Some high school 3.8%

Finished high school 27.5%

Some college/AA degree 41.7%

Finished college 17.2%

Some graduate school 3.6%

Finished graduate school 6.2%

ARE YOU INSURED?*

how long have you been DOING NAILS?

Married with kids

Unmarried with kids 16.8%

Married with no kids 13.6%

Unmarried with no kids 18.1%

HOME LIFE

what is the HIGHEST LEVEL OF SCHOOL you have completed?

>>>

Nail TechNail Tech DEMOGRAPHICSDEMOGRAPHICS

51.5%

I have medical insurance through my spouse’s policy. 38.3%

I have my own insurance policy, 21.1%not through work or a spouse.

I do not currently have medical insurance. 20.9%

I have insurance coverage through the salon 6.2%that I pay for personally.

I am covered by Medicaid, based on my income. 4.9%

I am covered by Medicare, based on my age. 3.7%

I have insurance coverage through the 2.5%salon that the salon pays for.

Other 2.4%

One year or less 15.4%

2-3 years 15.7%

4-5 years 9.4%

6-7 years 6.2%

8-9 years 6.2%

10+ years 47.1%

*2010-2011 Big Book

>>>


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FileEdgerUltra-hard 460-grade stainless steel forsuperior removal of sharp fi le edges.

For more information about OPI Titanium Tooling Implements, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

©2011 OPI Products Inc. Call 800.341.9999 or visit opi.com

TITANIUM


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Nails-only salon 54.8%

Full-service salon 28.0%

Day spa 3.5%

Home-based salon 3.3%

Mobile salon/spa 0.8%

Resort/hotel/destination spa/salon 0.3%

Other/no answer 9.3%

How would you DESCRIBE YOUR SALON?


Just me 52.0%

2 techs 17.4%

3 techs 10.5%

4 techs 5.6%

5 techs 4.6%

6 techs 3.1%

7+ techs 6.8%

>>>

business casual/professional/common-sense dress code 26.8%

salon-branded top or salon uniform/smock/apron 23.6%

black & white or black & an accent color 20.7%

all black 13.0%

scrubs 5.5%

white lab coat or jacket 3.7%

“trendy/stylish” attire 2.9%

all white or white & accent color (but not black) 2.3%

nice jeans 1.3%

have a dress code that allows either a daily color scheme change or more casual attire on weekends.

specifi cally prohibit one of these items: open-toe shoes, fl ip-fl ops, shorts, sweats, midriff s, sneakers, or cleavage-revealing attire.

specifi cally prohibit nail techs from wearing jeans.

Do you carry PROFESSIONAL LIABILITY INSURANCE for yourself or your salon?*

how many nail technicians WORK IN YOUR SALON?

if you do have a SALON DRESS CODE, what is it?

does your salon have a DRESS CODE OR REQUIRE A UNIFORM?

of salons that DO HAVE dress codes:

SalonSalon ENVIRONMENTENVIRONMENT

*2010-2011 Big Book

BOOTH RENTAL

of booth renters pay their rent weekly

of booth renters pay their rent monthly

Average booth rental for weekly renters

Average booth rental for monthly renters

$110/week $410/month

$445/monthOverall booth rental average

4.6%

1.2%

9.2%


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$150 or less 16.8%

$151-$250 13.8%

$251-$350 10.3%

$351-$450 11.2%

$451-$550 11.2%

$551-$650 10.8%

$651-$750 7.6%

More than $750 18.5%

>>>

I am a booth renter, I pay rent

to the salon and I keep all

my service fees. 25.0%

I own the salon, but I also

do nails and keep what I make

from services I personally do. 21.5%

I own the salon and pay

myself a salary. 16.5%

I am an employee and I

receive just a percentage of

my service fees (no salary). 9.9%

I am an employee and I

receive a salary. 4.7%

I am an employee and I receive

a salary plus a percentage of

my service fees. 3.0%

I am a booth renter, and I pay a

percentage of service fees

to the salon as rent. 2.5%

I am an employee and my

compensation is based on the

number of clients I serve (for example,

I receive a higher commission

if I bring in more clients). 2.4%

Other 14.5%

which best describes your COMPENSATION SYSTEM?

Average weekly incomefor nail techs (all titles)

Nail TechNail Tech INCOMEINCOME

SERVICE PRICES2011 2010INDUSTRY AVERAGE*

Basic manicure $19.76 $18.79

Deluxe manicure $28.89 $27.12

Basic pedicure $32.24 $30.99

Deluxe pedicure $44.70 $42.66

Full set acrylics (sculpt) $46.28 $45.06

Full set acrylics (tips) $41.52 $40.78

Gels (full set) $49.93 $48.66

Colored acrylics (full set) $48.35 $47.06

Pink-and-white acrylics (full set) $47.74 $47.38

Acrylic fi ll $26.99 $25.87

Gel fi ll $31.73 $29.93

Gel toenails (full set) † $36.63 $37.03

Acrylic toenails (full set) †† $35.87 n/a

Soak-off gel application $31.74 $28.68

*These prces do not refl ect Vietnamese salon service pricing.

† For techs who charge per toe, the average is $7.40/toe.

†† For techs who charge per toe, the average is $5.96/toe.

on average, how many HOURS DO YOU WORK EACH WEEK?

10 or fewer 12.6%

11-20 11.7%

21-30 19.5%

31-40 29.2%

41-50 19.8%

More than 50 7.2%


Call 800-341-9999 or visit www.opi.com ©2011 OPI Products Inc.

• Choosing a base coat for longer lasting manicures – no sweat.

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Ridge FillerFlaw camoufl age

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Longer-lastingmanicures

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31%

13%

42%

61%

% increase

since 2010


what SERVICES are OFFERED IN YOUR SALON?

what SERVICES have you ADDED THIS YEAR?

Salon Salon SERVICESSERVICES

*Specifi c new specialty mani/pedi services included vegan mani/pedis, waterless manicures, hot stone mani/pedis.

Manicures 97%

Polish changes 95%

Pedicures 93%

Nail art 89%

Brush-on gel-polish 79%

Specialty manicures 74%

Specialty pedicures 74%

Paraffi n dips 72%

Pink-and-white acrylics 71%

Full set acrylics (tip-with-overlay) 70%

Gels 68%

Full set acrylics (sculpt) 67%

UV-top coat service or gel overlay(as an additional service) 67%

Colored acrylics 59%

Soak-off gels 58%

Waxing (hair removal) 58%

Eyebrow shaping 55%

Gel toenails 52%

Colored gels 53%

Acrylic toenails 51%

Makeup application 34%

Massage 33%

Wraps (silk or linen) 31%

Eyebrow tinting 30%

Full-coverage nail art coatings (like Minx) 28%

Wraps (fi berglass) 28%

Refl exology 27%

Eyelash extensions 26%

Eyelash tinting 25%

Powder-and-glue extensions (acrylic “dip” services) 16%

Body wraps 16%

Microdermabrasion treatments (for hands and feet) 12%

Airbrush tanning 12%

Tanning 8%

Permanent makeup 6%

Non-waxing hair removal (electrolysis, for example) 5%

have you ADDED

ANY NEW

SERVICES this year?

15%have discontinued a service.

44%have added a new service.

soak-off gels or brush on gel-polish 53.7%

specialty spa manis and pedis* 7.8%

new nail art techniques 4.8%

traditional gels (including colored gels) 4.8%

gel polish on toes 3.9%

Minx-type/press-on nail art 3.9%

facials/skin care services 2.4%

eyelash extensions/coloring/perming 2.2%

rock star toes/glitter toes 2.0%

waxing 1.5%

spray tanning 1.5%

hair extensions/feathers 1.5%

paraffi n 1.3%

permanent cosmetics 1.1%

glitter tattoos 1.1%

eyebrow shaping/tweezing/threading 0.9%

makeup application

(including airbrush makeup) 0.9%

massage 0.7%

foot detox 0.7%

refl exology 0.4%

other 3.0%


2011-2012 THE BIG BOOK | NAILS MAGAZINE | 13

2012TREND WATCH

1

2

3

4

5

PRESCRIPTIVE GEL SERVICES ARE THE NEXT STEP.With the advancement in technology of all things gels, we’re seeing

nail techs take a more “prescriptive” approach to gel services. Now

you’ve got traditional hard gels, soak-off gels (in builder/base

and colors), gel top coats, hybrid gel-polishes, and pure gel color

in bottles to choose from. If she just needs extension or strength,

suggest a traditional hard gel. She might just want longer-lasting

color, then gel-polish might be what she needs. Understanding the

differences in your gel options is key to growing your gel business.

PRACTICALLY ANYTHING GOES —ON YOUR NAILS. We’ve officially entered a realm where the trend is the fact that

there is no trend. You could have one client who is a sworn

“classic” nail girl and wears only pale pinks and the next hour you’ll

see that client who looks to Katy Perry and Lady Gaga for her

nail inspiration. You thought blues weren’t popular as a fingernail

color? Les Jeans de Chanel denim-inspired polish collection sold

out before many fashionistas could get their hands on it. More

women (and men) are realizing that nails are a great place to make

a temporary (and often inexpensive) fashion statement.

THE PRICE DIFFERENTIAL IS NARROWING.We’ve seen a steady closing of the gap in the price difference

between Vietnamese and non-Vietnamese salons. Vietnamese

salons, on average, charged about 60% of the price of a non-

Vietnamese salon. Today it’s closer to 75%, as more Vietnamese

salons offer high-end manicure and pedicure options and gel-polish

services, and generally have raised their prices across the board.

TAKE A CUE FROM THE AIRLINE INDUSTRY.In these times of economic sluggishness, it might actually be smart

to keep your base prices the same and charge for the little extras.

Similar to how the airlines now charge for checked bags and extra

leg-room, salons can charge for longer massage, a heel treatment

during a pedicure, or custom nail art. From the business side of

things, we even saw a few salon owners charging their booth

renters a separate fee for pedi-spa use.

SOCIAL MARKETING IS KING. From Facebook and Twitter, to YouTube and Yelp, to Groupon and

Living Social, salons have harnessed scial media with a vengeance.

It’s now common for salons to have Facebook or Twitter accounts

to connect directly and immediately to clients and potential

clients. Your clients can help you market your salon by “liking” it on

Facebook or by “checking in” on FourSquare. When their friends

see your salon name pop up on their pages, it works just like your

favorite old-school marketing method — word of mouth.

— Hannah Lee

Salon Salon TRENDSTRENDS

>>>



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Paper calendar/paper booking 61.0%

Computer software 21.0%

Smartphone app 10.2%

Online booking 4.2%

None of the above 3.8%

WHICH DAYS ARE YOU open and/or open late?

If they’re open,

they’re open late.

If they’re open, it’s

their busiest day.

More than 8 clients/day 13.6%

8 clients/day 8.5%

7 clients/day 7.4%

6 clients/day 14.9%

5 clients/day 16.7%

4 clients/day 11.6%

1-3 clients/day 27.3%

on average, HOW MANY CLIENTS DO YOU SEE per day?

Sunday 19.2% 23.4% 19.1%

Monday 52.4% 41.5% 9.1%

Tuesday 74.9% 55.5% 12.1%

Wednesday 75.6% 56.6% 18.0%

Thursday 71.8% 76.0% 51.5%

Friday 76.4% 46.4% 46.9%

Saturday 73.8% 25.6% 47.6%

Open

Client Client DEMOGRAPHICSDEMOGRAPHICS

WHO ARE YOUR CLIENTS? Respondents chose all that applied.

Regular appointments (clients who schedule their appointments one by one) 46.2%

Standing appointments (clients who come in every other Tuesday at 9, for example) 38.4%

Walk-ins 13.1%

Other (fi lling in for another tech, for example) 2.3%

what percentage of your business is APPOINTMENTS VS. WALK-INS?

>>>

of respondents work exclusively on

standing appointments.

take walk-ins exclusively.

take no walk-ins.

which of the following do you use for BOOKING APPOINTMENTS?

Girls under 20 7.4%

Women 21-25 12.4%

Women 26-35 19.5%

Women 36-45 28.0%

Women 46+ 29.2%

Men 3.5%

5.2average clients per day

3%

2%

39%

5.2%of salons have a

clientele that is

made up of 90%or

more in just one of these

demographic categories.


SOAK-OFF GEL LACQUER SYSTEMPolish on and UV cure for results that are nothing short of brilliant!

Color lasts up to two weeks or more in a service that will keepclients coming back for more of the affordable luxury of OPI!


Axxium Soak-Off Gel System is for professional use only.Average cost per set is $1.33

AVAILABLEIN 50 FAVORITE

OPI SHADES


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most effective marketing methods for nail salons

51%

17%28%

7%

7%

word of mouth/client referral system

salon websites

Facebook and other social networking tools

online directories

newspapers

TOP 55

16 | NAILS MAGAZINE | 2011-2012 THE BIG BOOK >>>

WHERE DO YOU ADVERTISE YOUR BUSINESS?

Client referral system 74.6% 51.2%

Facebook page 66.6% 27.9%

Local newspaper 30.9% 6.8%

Sponsor charity events 29.5% 5.2%

The salon has its own website 47.7% 16.5%

Yellow Pages (printed) 22.2% 4.0%

Local or city magazines 19.4% 4.1%

Other online directories (including salon fi nder sites) 27.4% 7.2%

Direct mail to local area residents 17.3% 4.7%

High school or other school papers 17.2% 2.6%

Cooperative advertising with other local businesses 15.1% 2.9%

Twitter page 13.1% 2.5%

Door hangers or windshield fl iers 9.5% 2.2%

Daily deal sites like Groupon or Living Social 11.1% 4.5%

Radio 10.4% 1.9%

Sponsor local sports teams 5.1% 0.5%

Online Yellow Pages 18.5% 3.4%

Local TV 3.6% 1.2%

FourSquare account 3.5% 0.3%

Billboards or bus benches 3.2% 0.7%

I HAVE ADVERTISED

THIS WAY WITHIN PAST

12 MONTHS.

THIS IS ONE OF MY

3 MOST SUCCESSFUL

METHODS.

Salon Salon MARKETINGMARKETING

Percentage refers to the number who say it’s one of their three most successful methods of advertising.


Because every foot deserves a fresh start.

OPI Disinfectable Foot Filewith Disposable Grit Strips

A convenient, economical way to offer pedicure services with the highest level of sanitation – OPI Disinfectable Foot File with Disposable Grit Strips, so that each client gets a fresh strip.

• Disposable strips available in 80-grit (quickly reduces calluses) and 120-grit (buffs skin to a smooth fi nish) abrasives.

• Easy to use! Paddle features a larger working surface for faster callus removal.

120-GritRefi ll Pack

80-GritRefi ll Pack

5-pc. Display

Peel-off disposable strip for maximum sanitation.



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iPhone 32.0%

Android phone 30.5%

Blackberry 12.4%

I have an iPad or other tablet. 11.4%

Other 5.7%

Don’t use 22.1%

what kind of smartphone device DO YOU USE?

Do youhave a

SMARTPHONE?

yesyes73.9%

(2011)

[57.5% (2010)]

Tech-savvy Tech-savvy TECHSTECHS

what BUSINESS APPLICATIONS do you use your smartphone for?

Business phone calls 86.9%

Business text messaging 82.4%

Researching companies online 40.1%

Online appointment booking for the salon 26.8%

Accepting credit card payments 17.5%

Other business applications* 7.1%

*Other applications included banking, managing the salon website, managing Facebook accounts, reading e-mail,

reading blogs, watching videos, checking e-mail.

ARE YOU ONLINE?

CATIONSphone for?

86.9%

82.4%

40.1%

lon 26.8%

17.5%

7.1%

anaging the salonts, reading e-mail,s, checking e-mail.

I have my own Facebook page. 80.7%

My salon has its own Facebook page. 60.9%

My salon has its own website. 52.0%

I encourage clients to “check-in” to the salon on FourSquare or Facebook. 24.5%

I have a Twitter account. 21.0%

I have my own website. 16.3%

My salon is on Yelp. 13.4%

My salon has its own Twitter account. 8.7%

I have a nail-related blog. 6.6%

I have a YouTube page. 5.7%

My salon has its own FourSquare page. 3.5%

I have my own FourSquare page. 3.1%

of nail techs under 25 have a smartphone.

of nail techs over 45 do.

of nail techs between ages 26-30 have a Facebook

page.

of those

over 45 do.

Respondents chose all that applied.

87%

64%


2011-2012 THE BIG BOOK | NAILS MAGAZINE | 19

WHICH IS TRUE FOR YOU? under 30 31-35 36-40 41-45 46+I have my own website. 16% 17% 16% 19% 15%

My salon has its own website. 55% 51% 49% 48% 55%

I have my own Facebook page. 87% 87% 83% 80% 70%

My salon has its own Facebook page. 67% 58% 67% 67% 53%

My salon has its own Four Square page. 21% 26% 25% 30% 11%

I have a Twitter account. 12% 12% 7% 10% 5%

My salon is on Yelp. 31% 27% 23% 24% 21%

WHICH IS TRUE FOR YOU?

I use a computer to handle some business functions. 71% 70% 67% 66% 64%

I access the Internet to learn more about new products. 89% 89% 90% 93% 89%

I access the Internet to look at diff erent product manufacturers’ websites. 85% 86% 82% 83% 81%

I look at nail-related videos online. 91% 80% 81% 84% 73%

WHICH OF THE FOLLOWING SMARTPHONES DO YOU PERSONALLY USE?

iPhone 40% 36% 37% 34% 22%

Android phone 39% 35% 30% 25% 25%

I don’t use a smartphone 13% 16% 16% 18% 36%

I have an iPad or other tablet. 10% 9% 12% 16% 12%

>>>

less than one hour 14.8%

1 hour 37.3%

1½ hours 7.6%

2 hours 24.1%

2½ hours 1.8%

3 hours 6.9%

3½ hours 1.1%

4 hours 2.1%

4½ hours 0.2%

5 hours 2.4%

more than 5 hours 1.7%

HOW DO YOU DO BUSINESS ONLINE? We asked techs which of the following statements were TRUE for themselves.

I access the Internet to learn more about new products. 90.0%

I access the Internet to look at diff erent product manufacturer websites. 83.1%

I access the Internet to do research on the nail business. 80.6%

I look at nail-related videos online. 79.9%

E-mail is a good way to reach me. 72.7%

I use a computer to handle some business functions. 66.6%

I’m interested in receiving information about nail products via e-mail. 57.1%

I subscribe to various nail-related e-mail newsletters. 56.0%

I go online to chat with other nail technicians. 29.9%

how much time per day do you

SPEND ONLINE related to NAILS?

1.66average hours per day spent onlineWe looked at web and smartphone usage across age ranges, and although

there were areas where tech-savviness tracked closely to age, age is not always

a factor. More under-30 nail techs have a Facebook page than those over 45,

but most nail techs, regardless of age, use a computer in their business.

WHAT’S AGE got to do with it?



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Yes, I provide all my own supplies, including tools and equipment. 70.4%

I provide some supplies, the salon provides some supplies. 6.5%

The salon provides all my supplies, except my tools. 11.6%

The salon provides all supplies, including tools and equipment. 11.5%

Do you PURCHASE your OWN NAIL PRODUCTS?

HOW OFTEN do you purchase supplies?

Less than once a month 9.1% 11.7%

Once a month 26.0% 25.3%

Twice a month 21.3% 24.6%

Once a week 15.9% 13.0%

More than once a week 2.2% 2.1%

No set pattern 25.5% 23.3%

2011

HOW MUCH DO YOU SPEND per month on nail supplies?

Buying Buying HABITSHABITS

WHERE DO YOU SHOP for nail supplies? I shop in a professional beauty supply store. 89.4%

I order from an online-only distributor. 38.1%

I buy products at tradeshows. 36.5%

I order online from my dealer’s catalog. 33.8%

I order over the phone from my dealer’s

catalog or deal sheets. 31.1%

I buy direct from the manufacturer. 27.2%

I shop in an open-to-the-public beauty store. 26.2%

A distributor’s sales consultant comes to the

salon and takes my order. 20.1%

For some items, I buy from non-traditional places

that don’t carry traditional professional nail supplies. 16.2%

I shop at the drugstore or other general store. 10.2%

I shop from a mobile or van dealer

who comes to my salon. 2.5%

Other 3.1%

Respondents chose the sources they use “regularly.”

$100 or less per month 43.2%

$101-$200 per month 29.4%

$201-$300 per month 14.7%

$301-$400 per month 5.5%

$401-$500 per month 2.3%

More than $500 per month 4.9%

2010


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1 pedi spa 44.3%

2 pedi spas 29.1%

3 pedi spas 9.5%

4 pedi spas 8.8%

5 to 10 pedi spas 7.4%

more than 10 pedi spas 0.9%

50% of nail techs have PEDICURE SPAS IN THE SALON.*

1 light 36.8%

2 lights 31.6%

3 lights 11.6%

4 lights 10.8%

5+ lights 9.1%

87% of nail techs have UV LIGHTS IN THE SALON.*

UV light (for curing gels) 87.2%

electric fi le 76.1%

paraffi n unit 73.8%

pedicure spa (“throne” type) 50.0%

local area exhaust system (for ventilation) 39.3%

professional towel warmer 37.9%

air purifi er 37.8%

vented manicure table 29.3%

high-level sterilizing equipment (not autoclave) 28.9%

autoclave 18.9%

airbrush (for nails) 18.6%

airbrush tanning equipment 11.8%

tanning bed 9.0%

microdermabrasion equipment 8.9%(for hands and feet)

Buying Buying HABITSHABITS

*2010-2011 Big Book

how ENVIRONMENTALLY CONSCIOUS is your salon?*

which of the following pieces of SALON EQUIPMENT do you have in your salon?*

I’m more aware of potentially dangerous chemicals in my products. 93.6%

Being environmentally conscious is important to me. 93.1%

We dispose of our unused products in an

environmentally correct fashion. 83.4%

We use low-energy lightbulbs at this salon. 69.2%

I believe my environmental consciousness is

important to my clients. 68.0%

I have instituted some ‘green’ or ‘sustainable’

business practices in my salon. 65.2%

We have reduced our water consumption at this salon. 65.1%

We recycle at this salon. 63.9%

Being environmentally conscious is VERY important to me. 58.4%

When I can, I choose ‘organic’ or ‘natural’ products. 56.5%

I choose my salon products — at least in part — based on

the manufacturer’s commitment to environmental issues. 45.6%

I haven’t given much thought to the ‘green movement.’ 28.7%

I think the ‘green business movement’ is a fad. 19.3%


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receive an INCENTIVE ON

RETAIL products they sell.


Nail polish

Top/base coats

Hand lotion

Cuticle treatments

Nail strengtheners/treatments

Hair care

Skin care products

Nail files, buffers

Makeup/cosmetics

Jewelry

If you do receive an incentive on retail products, WHAT IS THE INCENTIVE?

WHAT PRODUCTS DO YOU RETAIL?

nail polish 74.1%

hand lotions 71.3%

nail strengtheners/treatments 64.8%

cuticle treatments 63.2%

top/base coats 56.5%

nail fi les, buff ers 46.5%

skin care products 41.7%

hair care 36.9%

jewelry 30.5%

polish drying products 27.5%

makeup/cosmetics 24.6%

other boutique items 24.1%

adhesives/nail glue 18.8%

candles 17.8%

implements or personal tool kits 17.2%

vitamins, nutritional supplements 17.2%

toe rings 16.7%

clothing 8.3%

Salon Salon RETAILRETAIL

10%-19% commission 24.4%

Other commission/percentage of sales 24.4%

Discounts on salon services or retail products for myself 7.8%

1%-9% commission 6.5%

20%+ commission 5.9%

Commission is variable/tiered 5.1%

Counted toward my salary/bonus 3.9%

Points systems/awards 3.0%

Rental rebate 0.9%

Other 18.1%

OP 10BEST-SELLING RETAIL PRODUCTS FOR NAIL SALONS

1

32

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5

7

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6

71%


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2011 2011 Nail Techs Nail SalonsAlabama 2,836 563

Alaska 720 68

Arizona 8,039 815

Arkansas 2,133 450

California 83,673 7,978

Colorado 6,622 936

Connecticut 2,932 929

Delaware 438 93

Dist. of Columbia 183 100

Florida 30,084 4,233

Georgia 7,689 2,137

Hawaii 1,620 229

Idaho 1,600 230

Illinois 9,910 933

Indiana 4,300 695

Iowa 1,084 365

Kansas 913 437

Kentucky 2,455 467

Louisiana 3,967 982

Maine 1,096 182

Maryland 6,266 1,031

Massachusetts 11,980 793

Michigan 13,832 1,607

Minnesota 3,508 638

Mississippi 1,715 446

Missouri 5,160 941

Montana 96 166

Nebraska 1,070 135

Nevada 5,708 200

New Hampshire 1,071 198

New Jersey 7,774 1,442

New Mexico 1,147 360

New York 16,335 4,128

North Carolina 9,318 1,784

North Dakota 112 69

Ohio 10,773 1,025

Oklahoma 4,208 279

Oregon 11,471 639

Pennsylvania 11,913 2,300

Rhode Island 1,245 178

South Carolina 1,874 788

South Dakota 33 59

Tennessee 5,427 1,085

Texas 32,355 4,536

Utah 1,753 341

Vermont 186 60

Virginia 7,445 1,400

Washington 7,300 1,334

West Virginia 574 112

Wisconsin 1,307 228

Wyoming 350 120

TOTALS 355,600 51,244

Sources: This data is derived from several sources: state boards’ self-reported fi gures (in some cases, we confi rmed the data by looking at the actual list

of license names); business lists and NAILS’ own estimates when a number is not provided or fi gures from various sources were inconsistent. Our own

estimates are based on known information about the number of salon businesses in each state and the average number of nail technicians per salon.

Regional Regional ANALYSISANALYSIS

BUSIEST NAIL TECHS

Montana has gone from 500 nail

techs in 2001 to just 96 in 2011.

West Virginia 6.8 clients per day

Alabama 6.6 clients per day

Minnesota 6.3 clients per day

Alabama requires

averageprice

Wisconsin

Colorado requires

hours for a nail tech license.

hours for a nail tech license.

Louisiana, Alaska,

Arkansas, and

Alabama have all

doubled the nail tech

population in 10 years.

Arizona booth renters pay an average of

$663/month.

Tennessee booth renters pay an average of

$303/month.

Highest nail tech to salon ratio: Nevada at 28 to 1

Lowest nail tech to salon ratio: Montana and South Dakota at .6 to 1

averageprice

Massachusetts



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