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John PowellFounder and CEO, Alfresco

twitter: @JohnPowell996

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• Overview of Alfresco Today• What’s Next in ECM?• Systems of Engagement• New Systems in the Enterprise• Implications for Content Management• Implications for Alfresco/ Roadmap

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10 Challengers to Microsoft By Doug Barney 12/05/2010

http://redmondmag.com/articles/2010/12/01/10-challengers-to-microsoft.aspx

1 VMware Inc.2 Google Inc.3 Salesforce.com Inc4 Oracle Corp.5 IBM Corp6 Alfresco Software Inc7 Apple Inc.8 Amazon Web Services LLC9 Research In Motion Ltd.

10 Cisco Systems Inc

Alfresco's business model is based on two words that have caused equal parts fear and confusion on the Microsoft

campus: open source. In this case, the focus is on Web

development and enterprise content management, two major areas of focus for

Microsoft, which now has a billion-dollar business with

SharePoint.

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● 2M+ downloads (~40,000/month) ● 2 million downloads● Over 100,000 community

members● 700k+ developers● Over 250 global partners

& OEMs● 1200+ customers

● Primarily Global 2000 + Government

● Now adding ~100+/quarter● Ecosystem

● 250+ SI partners● 50+ OEM partners● Share solutions with others 0

500

1000

1500

2005 Q3

2006 Q1

2006 Q3

2007 Q1

2007 Q3

2008 Q1

2008 Q3

2009 Q1

2009 Q3

2010 Q1

2010 Q3

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Government Finance Media & Entertainment

Software Retail

Education ManufacturingTravel & Logistics

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DocumentMgmt

ContentCollab

Electronic Records

Mgmt

WorkflowWeb Content Mgmt

Email Archive

ImageMgmt

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Shared Drive

Web Email PortalsOffice Protocol

Applications

OpenDistributed Platform

Many Points of Access

CMISSpringReplicationDeploymentAMPsScriptingBPM

• There is something going on in the enterprise

• “Give me a ‘Facebook’ for the Enterprise”

• Alfresco is being used in new applications

• We are playing with others in a new market

• That market is big and has no name?

• Is it related to other things going on in the enterprise?

Content Mgmt$4.7B / 48%

Collab$1.0B

10%Portal$1.7B / 17%

Search$2.4B / 25%

Part of a $9B Market (IDC 2010)

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Age 46 Age 26Age 65

EmailGeneration

FacebookGeneration

Future

People

Connections

Spatial

Artistic

Conceptual

The Majority of Users

Mobile

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IT Users

Inside the Enterprise Outside the Firewall

Good Heavens!Put that Tweet in a System of Record!

Chill Seymour!We don’t need you anyway!

While Enterprise ITWas On Hold

Systems of Records

Consumer ITWas On Fire

Systems of Engagement

Systems of Record meet Systems of Engagement

•Contract entitlements• Account information, interaction history, purchasing pattern• Subject Matter Experts profiles & contributions•MVP Program

• Private and public communities• Virtual forums for collaboration of experts•User-generated content – MVP Programs

•Metadata collection & retention• Algorithms, analytics

• Privacy policy

• Security, rights, authentication

•Content creation & mgmt policies

© 2010, TCG Advisors LLC December 17, 2010

Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of

conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and

guides the userQuality Content processes insure accuracy and delivery of

information and improve quality of executionCompliance Regulations require explanation of procedures and

records of what has been seen or delivered to users and customers

Execution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)

Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)

Market Sell Support

Outbound (CMO)

Source Buy Deploy

Inbound (CFO)

Design Build Deliver

Product (CTO)

Plan Provision Report

Strategic (CIO)

• Channel Management to New Channels• Social Tools for Social Engagement• Content Analytics for Personal Engagement

• Supplier Planning• Inter-Enterprise Collaboration• Process Analytics

• Project Planning & Collab• Product Introduction• Virtual Expert

• Mobile Management• Rapid Planning and Provisioning• Compliance (Archive, Records)

SocialContent Mg

Social Software

Content Platform

WEMTransactional

Presenter

Presentation Notes

Document and Records Management Dynamic Information Publishing eCommerce Sites User Generated Content Sites Web-based Collaboration Media-rich Corporate Intranet Regulated Applications Transactional or Complex Systems with User Guidance Media and Image Capture

• Systems of Record create efficiency• Impossible to do global commerce without them• Focus on cost, quality, and contractual commitments

• Systems of Engagement create effectiveness• Address the complexities of global business relationships• Focus on time, innovation, and personal commitments

• Systems of Record need Systems of Engagement• Troubleshoot the exception conditions

• Systems of Engagement need Systems of Record• Access the relevant fact base

• Correct architecture• SOEs operating on top of and in touch with SORs• This is where the evolution in infrastructure comes in

© 2010, TCG Advisors LLC December 17, 2010

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• SAP – $57B Software Vendor• 50,000 users participating in on-line

communities to collaboratively create and review internal sales and marketing documentation before deploying to the field

• Activision – $3B Video Game Manufacturer• 40 different franchise microsites, 5m registered users,

5m guest users, 6 languages, 6 servers. Using Community-driven sites to replace television advertising budget. Lots of game add-on content

• St. Gobain - $35B global construction materials firm• Enterprise-wide deployment to share common

materials, specifications and video across business and partners. Using activities and alerts to be aware of what various divisions are doing.

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• Integrations with Social Business Systems• Extending and Optimizing Share• New Social Content Services• Distributed beyond the Firewall and the Enterprise• Web Content Services• Social Business Processes• And of course the Cloud

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Metadata, Tagging and Favorites

Previewing and Commenting

Activity Feeds and Status

Wikis and Blogs Collaborative Lists –To Dos, Issues…

Browsing, AJAX and Thumbnails

Rules and Actions People-oriented Workflow

Records and Retention Policies Search across All Content

Email Receiver and Repository Access and CollaborationIn Office

Portal Integration Google Docs

Outlook Calendar

Social Business Systems

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• Has Read• Liking• Rating• Friends Like• User Generated Content Extensions• Video and Rich Media Services• Social-based search, integration with Solr• Federated Search Services

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Dynamic or static lists

Navigation based on folder structure

Image Carousel

• Activiti will be a standalone brand led by Alfresco

• Designed by Tom Baeyens, Founder jBPM

• Alfresco focus on Human Workflow

• Complement Social Bus Systems

• Support new BPMN 2.0 standard

• Apache-licensed• A complete suite

• Engine, Modeller, Console and User Tools

Alfresco Community Edition

Alfresco Enterprise Edition

3.4a

3.4 Q3 (Swift)

2011

Q2 (Swift)WCMQuick Start

2010September

January

November

3.4Beta 1

3.4b & c

3.4Beta 2 & 3

• Faster, more reliable, scalable

• The focus on RAS• De-Hibernate• External Indexing (Dev

Branch)• Query Performance

Optimisation• Security Framework

Updates• Administration Tools

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• New WCM Offering• End-to-end WCM solution

based on DM repository and Share

• Targeted new features for sales enablement and customer satisfaction• New/improved application

applicability• Application development for

Business Analysts• Usability

• Developer APIs and Tools

● Deliver best-in-class user experience● Simple, interactive, self-evident GUI & visual appeal

● Enhanced collaboration services● Including innovative social and collaboration capabilities around

content

● Open platform for developing social content applications● Reduce the skill set required to build applications

● Provide productivity tools for developers

● Continued Investment in Scalability, Performance and Reliability● Support mission critical applications

● Meet the needs of the enterprise

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• Social Content will be a big area of investment for Enterprises in the next few years

• The ECM industry is aligning• Alfresco is ready today to meet the emerging needs• We have not forgotten our roots• But this will lead to new opportunities, new partnerships,

new developers