Meet the parents, Little fockers

•Meet the Parents: Little Fockers (Weitz, 2010, USA)

•Genre: Comedy

•UK release date: 22/12/2010

•Directed by: Paul Weitz

•Target audience: unisex, families

•Distributor: Paramount Pictures

•Stars: Robert De Niro, Ben Stiller, Jessica Alba, Laura Dern

Meet the parents, Little fockers

• Marketing:• Online- trailers, cinema website, reviews• Offline- cinema booklet, billboards, TV adverts• Point of sale- posters in cinema, cut-outs

Love and other drugs• Love & Other Drugs (Zwick, 2010, USA)• Genre: Drama• UK release date: 31/12/2010• Advance screenings: 29/12/10,30/12/10• Directed by: Edward Zwick• Target audience: female, 15-25• Distributor: Twentieth Century Fox Film Co• Stars: Jill Clayburgh, Jake Gyllenhaal, Anne Hathaway,

Katheryn Winnick

Love and other drugs

• Marketing:• Online- cinema websites, imdb• Offline- billboards, • Point of sale- posters in cinema

Tron legacy

• TRON: Legacy (Kosinski, 2010, USA)• Genre: Science Fiction• UK release date: 17/12/2010• Directed by: Joseph Kosinski• Target Audience: 16-19 male• Distributor: Walt Disney Studios Interntl• Stars: Olivia Wilde, Jeff Bridges, Michael Sheen,

Garrett Hedlund

Tron legacy

• Marketing:• Online- trailers, pop-ups• Offline- TV adverts, billboards• Point of sale- posters in cinema

The chronicles of Narnia: The voyage of the dawn treader

• The Chronicles of Narnia: The Voyage of the Dawn Treader (Apted, 2010, USA)

• Genre: Adventure• UK release date: 9/12/2010• Directed by: Michael Apted• Target Audience: 8-15 both genders• Distributor: Twentieth Century Fox Film Co• Stars: Ben Barnes, Skandar Keynes, Georgie Henley,

Will Poulter

The chronicles of Narnia: The voyage of the dawn treader

• Marketing:• Online-trailers, cinema website• Offline- television ads, billboards• Point of sale- posters in cinema, cardboard

cutouts

127 hours

• 127 Hours (Boyle, 2010, USA/UK)• Genre: Drama• UK release date: 5/1/2011• Directed by: Danny Boyle• Distributor: Warner Bros Distributors Ltd• Stars: James Franco, Kate Mara, Amber

Tamblyn, Sean Bott

127 hours

• Marketing:• Online- cinema websites, trailers• Offline- tv ads, billboards• Point of sale- posters in cinemas

Gulliver’s travels

• Gulliver’s Travels (Letterman, 2010, USA)• Genre: Comedy• UK release date: 26/12/2010• Directed by: Rob Letterman• Distributor: Twentieth Century Fox Film Co• Stars: Jack Black, Jason Segel, Emily Blunt,

Amanda Peet, Billy Connolly, Catherine Tate

Gulliver’s travels

• Marketing:• Online- trailers, reviews, cinema website• Offline- tv ads, billboards, magazines• Point of sale- cut outs posters