wal-mart rolls back for christmas bsad: 432 b. morrison phil john victoria eric alex
TRANSCRIPT
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Wal-Mart Rolls Back For Christmas
BSAD: 432B. Morrison
PhilJohnVictoriaEricAlex
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AgendaArticle Overview
SWOT Analysis
Retail Strategy
Positioning Maps
Target Market/Value Proposition
Implementation Analysis/Conclusion
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Overview of ArticleWal-Mart Expected to Increase Discounted Products to
Match Online Retailers
Profits Expected to Drop
20000 Rollbacks for 90 Days
Price Matching with Bricks and Mortar
Hiring an Additional 60,000 Seasonal Employees
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Strengths
•Incredible supply chain
•Buyer power
•Low Prices & Price Match Guarantee
Opportunities
•Takeover of Target Canada?
•Opportunity to improve image and Public perception
•Demand supplier’s to improve workplace practices for employees and other stakeholders
Threats
• Other large Corporations expanding
• Being largest corporation means target for competition
• Possible change of labour laws
Weaknesses
•Customer Service
•Bad PR Campaigns
• Staff Availability
S W
TO
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Overview of StrategyRetail Strategy Mix:
Low Price Discount
High Product Categories: Toys, Electronics, Fashion etc.
Mid-Shallow Product Depth
Merchandise Scrambled
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Positioning and Competition
Primary Competition: Target
Costco
Giant Tiger
Amazon
Canadian Tire
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Positioning Map (Cost vs. Quality)
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Positioning Map (Depth vs. Width)
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Target Market Families and Individuals with Lower End to Moderate Levels
of Income.
Cost Conscious
Parents with Young Children
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Value Proposition Value Proposition-
“Everyday Low Prices” “Save money. Live Better”
Customer Satisfaction through Efficient Supply Chain Management
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Importance of InitiativeThey want to Mitigate Losses this Quarter which
Enforces the Value Proposition
Important that it is Implemented with Haste
Stay Competitive During the Holiday Season
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Target Market FitConsidering Mass Rollbacks, the Target Market of Low
Income Families will be more Attracted to Shop at Wal-Mart.
There is Potential for Medium Income Markets to be Attracted to Wal-Mart due to High Quality Products (TVs, game consoles etc.) being Offered at Discounts.
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Initiative Cons Decrease Total Net Income
Could Hurt Public Image with Targeting Competition with Local Business
Increasing Competition Targeting to Match Sales
Training Costs Increase
Difficulty Exiting a Price War Once Initiated.
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Initiative Pros Increase Customer Traffic
Increase Sales
Could Potentially Increase Net Profits
Could Increase Market Share
Decreased Waiting Times
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Implications of ImplementationAligns with retail strategy
Will attract more Customers
Profitability Depends on Whether or not Wal-Mart Draws in Enough new Customers to Make up for the Losses they Experience on their Discounts.
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ConclusionSmart Move for Wal-Mart.
Allows them to Remain Competitive in an Ever Increasing Competitive Market
Appropriate Response to Online Price War
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Works Cited Wal-Mart's Annual Report -
http://cdn.corporate.walmart.com/66/e5/9ff9a87445949173fde56316ac5f/2014-annual-report.pdf
Walmart To Expand Discounts As Retail Price War Heats Up- http://www.reuters.com/article/2014/10/31/us-walmart-discounting-idUSKBN0IK09K20141031
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Works Cited Images
http://images.fastcompany.com/upload/faceoff-walmart-target.jpg
http://utahsweetsavings.com/wp-content/uploads/2011/11/walmart-christmas-price-guarentee.png
http://observer.com/2013/02/babys-got-rollback-walmart-is-the-most-romantic-grocery-store-in-the-country/
http://www.itaremarket.com/wp-content/uploads/2014/07/downgraph.jpg
http://www.lippincott.com/cache/made/cc190b03fd288467/walmart_casestudy_design_logo-1_959_487_90_c1.jpg
http://i2.cdn.turner.com/money/2011/08/16/news/companies/walmart/walmart-shoppers-2.top.jpg