The Treatment of our Video

What is our track about and the concept of the video

• As people know our song is based on One by Swedish House Mafia

• Using the touch-pad and possibly the keyboard we have an advantage. From this, we can base our idea on the original video.

• To create more of an effect our video would be shot in the science department. This would make it more visual and something different to what everyone sees, a dark scene with people dancing.

Breakdown of narrative and performance of the song

• Our video would be both performance and narrative. • As the pace of music gathers pace, the camera shots and

editing would also be the equivalent pace.• The narrative of the song would come into our video

when we start up a science experiment. The use of Bunsen-burner, beaker and lab jacket would be used.

How would we address the genre and artist

• In the video, the two pupils will be dressed in uniform ready to do a experiment.

• We are also basing our video on 1950s style of filming. Black and white and unconventional camera angles are going to be shot in this video.

• The font as well will be scientific, it would be bold and also a shadowy font. Below is the font used in the 1974 ‘Young Frankenstien’ film. This is what sort of font we want in our video.

Who is our target audience?

• Our target audience is aimed at the 15-30 market. • These sort of ages would go out partying and go

into clubs and this is the sort of music they could listen to.

• People who are older might not like it as they do not go out partying as much as younger people.

How will we attract our audience and address

them?

• We will create a digi-pack and this will contain the front album cover.

• On the front album cover, it will be colorful and would attract the audience.

• Single reviews will also be visible on the album cover. If they are highly rated by top newpsapers or magazines then they the audience would like to buy.