Alcohol and Teens:A Dangerous Combination

Alcohol and Teens:A Dangerous Combination

Health 9Health 9

Alcohol and Tobacco QuizAnswer the following questions, true or false:

1. More kids and teens have tried alcohol than have tried cigarettes.

2. Alcohol is more addictive than tobacco.

3. Alcohol and tobacco are drugs.

4. Health warnings must be featured on all alcoholic beverages.

5. In general, advertising has a greater impact on young people than on adults.

Alcohol and Tobacco QuizAnswer the following questions, true or false:

1. More kids and teens have tried alcohol than have tried cigarettes.

2. Alcohol is more addictive than tobacco.

3. Alcohol and tobacco are drugs.

4. Health warnings must be featured on all alcoholic beverages.

5. In general, advertising has a greater impact on young people than on adults.

1. True. Studies have consistently shown that more young people have tried alcohol than cigarettes.

2. False. Although alcohol can be addictive, tobacco (through nicotine) is considered to be a more addictive drug.

3. True. Both alcohol and nicotine are classified as drugs.

1. True. Studies have consistently shown that more young people have tried alcohol than cigarettes.

2. False. Although alcohol can be addictive, tobacco (through nicotine) is considered to be a more addictive drug.

3. True. Both alcohol and nicotine are classified as drugs.

4. 4. False.False. Health warnings must appear Health warnings must appear on tobacco products, but not on on tobacco products, but not on alcohol products.alcohol products.

5. 5. True.True. Young people who lack the Young people who lack the life experience and education to life experience and education to counter advertising messages and are counter advertising messages and are more likely to be effected by more likely to be effected by advertising than adults. advertising than adults.

Discussions on AlcoholDiscussions on Alcohol

When we have class discussions about alcohol, please refrain from telling personal stories or describing situations that involve consumption by teens or by family members.

When we have class discussions about alcohol, please refrain from telling personal stories or describing situations that involve consumption by teens or by family members.

Note: Any text written in YELLOW should be written in your notes. This information

will be on your exam.

Note: Any text written in YELLOW should be written in your notes. This information

will be on your exam.

Drinker DefinitionsDrinker Definitions

Alcohol: A chemical found in beer, wine, whiskey, and other alcoholic beverages.

Alcohol: A chemical found in beer, wine, whiskey, and other alcoholic beverages.

Drinker DefinitionsDrinker Definitions

Alcoholic: A person who is addicted to alcohol.

Alcoholic: A person who is addicted to alcohol.

Drinker DefinitionsDrinker Definitions

Alcoholism: The disease an alcoholic suffers from.

Alcoholism: The disease an alcoholic suffers from.

Drinker DefinitionsDrinker Definitions

Chronic drinking: Consuming several drinks every day or almost every day.

Chronic drinking: Consuming several drinks every day or almost every day.

Drinker DefinitionsDrinker Definitions

Cirrhosis: A liver disorder often caused by long-term alcohol abuse.

Cirrhosis: A liver disorder often caused by long-term alcohol abuse.

Drinker DefinitionsDrinker Definitions

Binge Drinking: Drinking a dangerous amount of alcohol in a short period of time.

Binge Drinking: Drinking a dangerous amount of alcohol in a short period of time.

Teen Statistics Teen Statistics From National Survey on Drug Use and Health (2008):

65% of teen drinkers are binge drinkers.

From National Survey on Drug Use and Health (2008):

65% of teen drinkers are binge drinkers.

Short-term Effects of DrinkingShort-term Effects of Drinking

• Slower reflexes• Blurry vision• Nausea/Vomiting• Risky Behavior

• Slower reflexes• Blurry vision• Nausea/Vomiting• Risky Behavior

• Mental confusion• Memory loss• Coma• Death from respiratory arrest

• Mental confusion• Memory loss• Coma• Death from respiratory arrest

Effects of Binge DrinkingEffects of Binge Drinking

Long-term EffectsLong-term Effects

Alcohol kills cells in the brain and the liver. • These are both vital organs. • Neither of these organs is able to regenerate cells.

Alcohol kills cells in the brain and the liver. • These are both vital organs. • Neither of these organs is able to regenerate cells.

NOTE: There are many long term effects of drinking. The most dangerous effects are damage to liver and brain.

NOTE: There are many long term effects of drinking. The most dangerous effects are damage to liver and brain.

Studies on Teen DrinkingStudies on Teen Drinking

Studies on Teen DrinkingStudies on Teen Drinking

Young Drinkers Are At RiskYoung Drinkers Are At Risk

Teenagers who start drinking before the age of 15 are four times more likely to become addicted to alcohol than those who don't drink until they're 21 or older.

Teenagers who start drinking before the age of 15 are four times more likely to become addicted to alcohol than those who don't drink until they're 21 or older.

The most powerful facts… The most powerful facts…

Alcohol often plays a role in the four leading causes of death among 10-24 year olds.

Alcohol often plays a role in the four leading causes of death among 10-24 year olds.

The most powerful facts… The most powerful facts…

The leading causes of death in 10-24 year olds:

1. car crashes2. accidents 3. murders4. suicide

The leading causes of death in 10-24 year olds:

1. car crashes2. accidents 3. murders4. suicide

Underage drinkers make lots of money for the alcohol industry!

They consume 19.7 per cent of the alcohol sold in the United States.2 (Favorite choice? Beer.)

Underage drinkers make lots of money for the alcohol industry!

They consume 19.7 per cent of the alcohol sold in the United States.2 (Favorite choice? Beer.)

Alcohol Advertisers Target Teens!

Alcohol Advertisers Target Teens!

Alcohol companies spend billions of dollars each year placing ads in magazines, radio programs and television shows that have large youth audiences.

Alcohol companies spend billions of dollars each year placing ads in magazines, radio programs and television shows that have large youth audiences.

Most common advertising strategies Using celebrities Capturing your imagination Using glamour and sex appeal Promoting friends, fun and excitement Making it seem like everyone's doing it Making it seem hip or cool Exaggerating the merits of the product Using humour Using ideal people/models

Most common advertising strategies Using celebrities Capturing your imagination Using glamour and sex appeal Promoting friends, fun and excitement Making it seem like everyone's doing it Making it seem hip or cool Exaggerating the merits of the product Using humour Using ideal people/models

1. Using celebrities2. Capturing your imagination 3. Using glamour and sex appeal 4. Promoting friends, fun and excitement 5. Making it seem like everyone's doing it 6. Making it seem hip or cool 7. Exaggerating the merits of the product 8. Using humour 9. Using ideal people/models

Ad #1

Which methods are being used here?

1. Using celebrities2. Capturing your imagination 3. Using glamour and sex appeal 4. Promoting friends, fun and excitement 5. Making it seem like everyone's doing it 6. Making it seem hip or cool 7. Exaggerating the merits of the product 8. Using humour 9. Using ideal people/models

Ad #2

Which methods are being used here?

1. Using celebrities2. Capturing your imagination 3. Using glamour and sex appeal 4. Promoting friends, fun and excitement 5. Making it seem like everyone's doing it 6. Making it seem hip or cool 7. Exaggerating the merits of the product 8. Using humour 9. Using ideal people/models

Ad #3

Which methods are being used here?

1. Using celebrities2. Capturing your imagination 3. Using glamour and sex appeal 4. Promoting friends, fun and excitement 5. Making it seem like everyone's doing it 6. Making it seem hip or cool 7. Exaggerating the merits of the product 8. Using humour 9. Using ideal people/models

Ad #4

Which methods are being used here?

1. Using celebrities2. Capturing your imagination 3. Using glamour and sex appeal 4. Promoting friends, fun and excitement 5. Making it seem like everyone's doing it 6. Making it seem hip or cool 7. Exaggerating the merits of the product 8. Using humour 9. Using ideal people/models

Ad #5

Which methods are being used here?

1. Using celebrities2. Capturing your imagination 3. Using glamour and sex appeal 4. Promoting friends, fun and excitement 5. Making it seem like everyone's doing it 6. Making it seem hip or cool 7. Exaggerating the merits of the product 8. Using humour 9. Using ideal people/models

Ad #6

Which methods are being used here?

Taking an Advertisement and turning it into a

“Bad”vertisement.

Taking an Advertisement and turning it into a

“Bad”vertisement.

Badvertisement: Taking an existing ad and adding or

changing the words/images to discourage someone from using

the product.

Badvertisement: Taking an existing ad and adding or

changing the words/images to discourage someone from using

the product.

Example: This is an advertisement.

Example: This is an advertisement.

This is a “bad”vertisement.This is a “bad”vertisement.

InstructionsInstructions1. Make a group of 2-3.2. Choose an advertisement to work with.3. Brainstorm together. (2-3 ideas)4. Choose an idea.5. Make a draft on paper/plan your idea

in detail.6. Create a final copy.7. Hand it in!

1. Make a group of 2-3.2. Choose an advertisement to work with.3. Brainstorm together. (2-3 ideas)4. Choose an idea.5. Make a draft on paper/plan your idea

in detail.6. Create a final copy.7. Hand it in!