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A•American’s greatest living psychologist

•3rd most frequently cited psychologist of all time, behind Freud & Skinner

•1925 – present

Social Learning (Cognitive) Theory• Theory focuses on the importance of observing and modeling the

behaviors, attitudes, and emotional reactions of others

• This theory has been applied extensively to the understanding of aggression and psychological disorders.

• The theoretical foundation for the technique used in training programs focusing on behavior modeling.

• The theory is a bridge between behaviorist and cognitive learning theories because it includes attention, memory, and motivation

Related to the theories of Vygotsky and Lave – emphasizing the central role of social learning

Bandura’s Social Cognitive Theoryhttp://www.youtube.com/watch/v=OMBlwjEoyj4

Social Learning (Cognitive) Theory

“Most human behavior is learned observationally through modeling: from observing others, one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action.” (Bandura)

4 Conditions for effective Modeling:

1. Attention – the various factors that increase or decrease the amount of attention paid.

2. Retention – remembering what you paid attention to.

3. Reproduction – recreating the image.

4. Motivation – having a good reason to imitate

Triadic Model

A younger child living with parents who graduated from college, observes older siblings graduating from high school and attending college. (Environment)

This affected the mindset of what to expect after high school. (Person - Cognitive)

With the two statements above, the younger sibling makes a choice to attend college. (Behavior)

Beyonce – Single Ladies

References:• Eggan, P. & Kauchak, D. (2010). Education

Phychology. New Jersey: Pearson• Miller, B. (2010, may). Overcoming Obstacles

to Avoid. Learning Solutions Magazine. Retrieved October 31, 2010, from http://www.learningsolutions.mag.com/articles/474/overcoming-obstacles-to-avoid

• Learning-Theories.com, Knowledge Base and Webliography. Social Learning Theory (Bandura). Retrieved October 31, 2010 from http://www.learning-theories .com/social-learning-theory-bandura.html