al markaz proposal 2
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About BlueLink Business Solutions:
BlueLink - Training & HRD Consultancy Unit is part of BlueLink Business Solutions
focusing into operations and services provision to high level of quality and professional
standards relying on extensive experiences and excellent networks in accordance with
international best practices.
BlueLink - Training & HRD Consultancy provides a wide range of training programs aiming
to enable our clients to maximize their potential by gaining or refining their management
skills.
Our team of highly skilled and experienced trainers and consultants have all had
distinguished careers in management roles and bring with them a wealth of practical
experience to each course.
At BlueLink - Training & HRD Consultancy we design and deliver a solution that suits your
specific needs, addressing the issues and requirements from your training brief that best fits
your culture, learning style and ways of working. Moreover, to complement our services to
the variety of industries and business segments we serve, we have expanded our partnerships
and strategic alliances in Kuwait and Globally.
We believe that training should be fun, highly interactive and provide ´real worldµ Practical
techniques and methods that you can use back in the office ² and that·s exactly what we
provide.
We are confident that you will find in our training solutions and services the quality and variety you expect. And we, BlueLink, hope to be your Success Partner in 2010 and the
many years to come.
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About Al Markaz Law Firm:
Located in the heart of down town Kuwait City, Al Markaz Law Firm is a unique grouping
of specialized multi-lingual international and local attorneys. We provide clients with a
breadth of legal expertise in the corporate and financial spheres that few local firms can
match.
The origins of Al Markaz Law Firm date back to 1983, when Mr. Fawwaz Abd-Allah Al
Saeed established a new firm in Kuwait with the objective of providing outstanding legal
service to corporate clients. Mr. Fawwaz is a highly regarded Kuwaiti attorney and former
President of the Kuwaiti Bar Association.
The firm has experienced sustained growth since its inception, partnering with a client base
of blue chip Kuwaiti and foreign corporations. Al Markaz·s clients include large publicly held
corporations, investment banking and brokerage firms, investment funds, private equity firms and institutional investors.
The firm has a proud history of complex litigation matters in the areas of both traditional
court proceedings and arbitration. We provide a full range of corporate and financial legal
services, including in the areas of construction, oil and gas and insolvency.
Al Markaz corporate and litigation teams have recently worked together in the restructuring
of some of Kuwait·s largest investment companies. Al Markaz role has included liaison with
relevant stakeholders, including the Kuwaiti Government. On other fronts we have been
busy assisting US military contractors in establishing their sponsorship and other
relationships in Kuwait. We have used our funds management expertise to assist clients in
establishing offshore investment funds in various jurisdictions around the world.
The firm has witnessed the transition of the Gulf Region to a center of commerce, finance
and investment. We have a strong network of affiliated firms in the Gulf Region allowing us
to offer legal services in other jurisdictions besides Kuwait.
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Al Markaz Training & Development Needs:
According to the information presented by Al Markaz HR Management, we believe that Al
Markaz management is looking for performance enhancement solutions that are expertly
designed to overcome the most common business challenges facing the organization in the
areas of communication and customer care. BlueLink Business Solutions hereby proposesthe most ideal, comprehensive solution for the following challenges (Business Needs):
Customer care and communication skills key actions:
Professional business writing techniques Listening skills Creating and enhancing a service culture. Effectively meeting customer needs. Building productive customer relationships. Enhancing the level of customers' satisfaction and loyalty. Examine decisions from the perspective of the customer before acting.
Approach customers knowing that they have other options in the market. Share information with others on the direction of the organization. Effectively address customer issues or complaints. Communicate customer needs and suggestions for addressing them to
appropriate others to bring about changes that will better meet customer needs. Encourage others to be highly responsive to customer needs. Seek information to understand customers· needs and develop appropriate
solutions. Plan on how to meet needs quickly and effectively. Consider customer needs when developing products or services to ensure that
needs are met. Stay in close touch with customers to gather and share information. Follow up with customers to make sure needs are being met. Invite customers to participate in social activities to establish better relationships.
Interpersonal skills key actions:
Trust and respect other team members Build continuous learning environment and abilities Using effective time and stress management techniques Share information with colleagues, clients and managers in appropriate way
Al Markaz HR management has identified the training needs listed above for the year 2010
and asked BlueLink Business Solutions to submit a proposal as per the following conditions:
y The training courses will be conducted at Al Markaz premises.
y The classes will be conducted exclusively to Al Markaz employees.
y Professional skills courses to be delivered by a bi-lingual trainers
y Attendance should be monitored by the training facilitator and communicated to Al Markaz on a daily basis.
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Proposed Solutions:
Al Markaz management needs to conduct professional and international standard training workshops for professional, interpersonal and customer care skills in order to meet the business needs and objectives:
o Enhance the performance level of the staff o Decrease the employees turnovero Increase customers satisfactiono Maintain existing customers and expanding the market shareo Build trust and healthy communication work environment
WorkshopsHandling
Customers
Building
Customer
Loyalty
Communi
ation Sk ills
Listening
Sk ills
Business
Writing
Aligning
Performan
ce for
Flexi¡
ility
¢
ffecti £e Communication Sk ills O O O
Problem Sol £ing & Time, Stress Management O
Team Participation & Building Self-¢
steem O O O
Critical ¢
lements of Customer Serv ice O O O O
Business Writing that Works O O
Associated¤
ompetencies
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Workshops Outlines:
1) General Development Workshops
Workshops Duration
Effective Communication Skills 6 Hours
Problem Solving & Time, Stress Management 6 Hours
Team Participation & Building Self-Esteem 6 Hours
Critical Elements of Customer Service 6 Hours
Business Writing that Works 6 Hours
Total Duration 30 Hours
2) Specialized (Functional) Workshops
Workshops Duration
Receptionists Skills & Business Etiquette 10 Hours
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Eff ective Communication Skills
Workshop Overview:
Have you ever wondered why it seems so difficult to talk with some people and so easy to
talk with others? Can you recall an occasion where you met someone for the first time and
immediately liked that person? Something about the individual made you feel comfortable. A
major goal of this workshop is to help the participants understand the impact their
communication skills have on other people, and how improving these skills can make it
easier for them to get along in the workplace.
Workshop Outlines:
Introduction and Overview
Developing Effective Communication Skills
Presenting a Professional Image
The Ten Commandments of Positive Relationships
What is a Skilled Communicator?
Communication Barriers
Asking Questions
Listening Skills
Remembering Names
Body Language
Non-verbal Communication Skills
V erbal Communication Skills
Choice of Words
Frame of Reference
Five Approaches to Relationships
Telephone Techniques
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Problem Solving & Time, Stress Management
Workshop Overview:
Time is money, the adage goes, and lots of it gets lost in disorganization and disruption. This
workshop helps the participants organize and prioritize for greater workplace efficiency. They will learn to get a grip on their office space, organize the work flow, learn how use
their planner effectively, say no without guilt, and delegate some of the work to other
people. This training workshop is full of ideas for organizing the work area and paperwork
and working on the ´rightµ things.
Furthermore, this workshop will explore the harmful long-term effects of stress on our
mental and physical health and provide suggestions for managing our individual stresses
more effectively. Strategies may include changes in lifestyle, stress management techniques
such as relaxation and exercise. In addition, this workshop should help you reconstruct your
efforts and learn new ways to approach problem-solving, and develop practical ways to solvesome of your most pressing problems and reach win-win decisions.
Workshop Outlines:
Introduction and Overview
Left Brain/Right Brain
Case Study: Another Day at the Office
Organizing your Workspace
Organizing Files for Retrieval
o Sorting Based on File Type
o The Batching Technique
Delegation
Set a Ritual
How Does Stress Affect Us?
What is Stress About?
Stress and Time
The Stress Tax
Stress Management Strategies
The Problem-Solving Model
A Problem-Solving Toolkit
Fishbone Analysis Facts vs. Information
Decision-Making Traps
A Personal Action Plan
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Team Participation & Building Self-Esteem
Workshop Overview:
Teams have become a principal building block of the strategy of successful organizations. Whether the focus is on service, quality, cost, value, speed, efficiency, performance, or other
similar goals, teams are the central methodology of most organizations in the private, non-
profit, and government sectors.
During workshop, the participants will learn how to turn the destructive cycle of low self-
esteem around. Learn how to make a positive first impression, connect with people, identify
distorted thoughts, and turn negative thinking into positive thinking. This workshop won·t
kill that inner critic, but it will help you get some control over it.
Workshop Outlines:
Defining Teams
Establishing Team Norms
Working as a Team
Glenn Parker Team Survey
Building Team Trust
The Stages of Team Development
The TOR I Model
Becoming a Good Team Player
Building Your Self Esteem
Fake it ¶til You Make It
Increasing our Self Esteem
Self Confidence
Behavior Cost-Benefit Analysis
Passing out Compliments
Workshop Wrap-Up
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Critical Elements of Customer Service
Workshop Overview:
This workshop is for any employee who deals with the public or who serves those who dodeal with the public. Customer service skills can increase your value to your company and
advance your career at the same time.
Workshop Outlines:
Introduction and Course Overview
What is Customer Service?
Who Are Your Customers?
Meeting Expectations
First Impressions
Presenting Yourself Properly
Setting Goals and Targets
Standards
Communication
Telephone Techniques
Managing the Talkative Caller
Dealing With Difficult Callers
Dealing With Challenges
Increasing Your Assertiveness
Dealing With Difficult People
Dealing With Conflict
The Problem-Solving Process
Seven Steps to Customer Problem Solving
The Recovery Process
Eliminating Customer Service Problems
Service PR IDE is a Team Effort
Doing Your Part
Dealing with Stress
Workshop Wrap-Up
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Business Writing that Works
Workshop Overview:
We all know what good writing is. It·s the novel we can·t put down, the poem we neverforgot, and the speech that changes the way we look at the world. Good writing is the memo
that gets action, the letter that says what a phone call can·t.
We can think about writing either as a process or as a product, the finished piece of writing.
If we can think of it as a process, then by changing the way we go about writing, we can
change the finished product. While participants will still be aiming to turn out a good
product, their sense of satisfaction will arise partly from a greater appreciation of the process
by which they get there. This workshop will concentrate on the nitty-gritty details that
writers have to contend with, and give them some practical advice on making the job less
difficult. They will also have opportunity to discuss their writing problems and sharesolutions with others in the workshop.
Workshop Outlines:
Introduction and Overview
Why Write?
The Four C·s: Clear, Concise, Complete, and Correct
Making Words Agree
Active and Passive V oice
Sentences and Sentence Types
Courtesy in Writing
Practical Language
Inclusive Language
Sentence Construction
Punctuation
Writing Business Letters
Reports
Spelling & Proofreading
Writing Memos
E-Mail Etiquette Writing Challenges
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R eceptionists Skills & Business Etiquette
Workshop Overview:
Constantly evolving ways for people to connect has left everyone from the receptionists to
CEO·s wondering about the proper way to behave.
Is there actually a proper way to execute a handshake? Do technology advances make it
easier or more complicated to communicate? What are the nuances of etiquette in the
international arena?
This workshop covers a wide range of reception and social etiquettes; it shows how good
manners are actually an essential skill. Business is extremely socially oriented today and top
companies and associations are looking to hire men and women who know what to do and
how to act in myriad situations.
Workshop Outlines:
Introduction and Overview
Clients receptions etiquette
E-mail and Telephone Etiquette
Fear of Embarrassment
Test Your Business Etiquette
The Handshake
Business Card Etiquette
The Skill of Making Small Talk
Find out what you can about someone before the meeting: Do You Remember Names?
Making that Great First Impression
Dress for Success
Business Dining
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Financial Summary:
General Development Workshops
Investment
Workshops Duration
Effective Communication Skills 6 Hours
y 2 - 4 Groups
y 12 - 24 participants in each group
y 5100 KWD
Problem Solving & Time, StressManagement
6 Hours
Team Participation & Building Self-Esteem
6 Hours
Critical Elements of Customer Service 6 Hours
Business Writing that Works 6 Hours
Total Duration 30Hours
Specialized (Functional) Workshops
Investment
Workshops Duration
Receptionists Skills & Business
Etiquette
10 HoursComplimentary Workshop for Al
Markaz Law Firm
Payments Terms:
50 % to be paid by the first training day
50 % to be paid by the last training day
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Appendix ² A: Al Markaz Support R ole:
1. The full Support during the preparation Time by supplying us with all the required
information
2. Assigning a coordinator to coordinate with BlueLink Training Department.
3. Arranging the training venues
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Appendix ² C: Trainers Biographies
Mr. Alaa Mahmoud
Alaa Mahmoud has total of 10 years of experience as a certified Trainer in a leading Training
companies in Kuwait. Over the years he Delivered Training programs coaching and various
kinds of workshops in sales, customer service, soft skills to different sectors (Burgan Bank,
Commercial bank of Kuwait, KFH, NBK, MTC, Watanyia Telecom, Agility, Microsoft,
Dawliya for finance ,KNPC, KOC, KPTC, Texaco, Joint operations, MOI, MOE )
Previously he has worked for management consultancy firm as a training manager, and he
were involved in the following activities:
Managing training department staff, developing course material, evaluating the training
effectiveness, Preparing and modifying the training plan, supporting the development of
training programs, managing team building activities.
He holds Bachelor's Degree in business administration from AAST in Alexandria and now
he is doing my his MPA in AUC Cairo and he is a certified Trainer from DDI, Microsoft
and the IBTA
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Mr. Soliman Maher Arab
Soliman·s experience in the training, HR assessment, business development areas combined
with his educational background provided him with a solid foundation to establish a career
in the Business Development & HRD fields.
Soliman has a BA from Cairo University, Faculty of Commerce. Currently he is processing
his Master of Business Administration (MBA) at Edinburgh Business School.
According to his Emotional Intelligence Assessment ( EQi) profile one of his key strengths is
his ability to listen well, empathize and interact with the speaker and communicate clearly
both verbally and non-verbally.
Currently Soliman is the Business Development Manager of a well-known management
consultancy firm located in Kuwait city. He owns different professional certificates:
y Certification of Adult Learning Techniques from Achieveglobal Intl. ² USA
y Certified Business Professional (CBP) from the International Business Training Association ( IBTA ) ² USA
y Certified Targeted Selection Interviewer from Development DimensionsInternational ( DDI ) ² USA
y Certified Trainer to instruct and lead the ´Successful Sales through service SSTSµand ´Coaching for stellar serviceµ from Achieveglobal intl. ² USA
In the last years, Soliman has been working as a freelance trainer, where he gave training
sessions in (professional work skills, selling skills, customer service, team building,presentation skills, managerial & leadership skills, and marketing techniques) to many
national and multinational organizations inside Kuwait (Watanyia Telecom, Kuwait
International Bank, Burgan Bank, Red Bull, Taiba Hospital, K IIC, etc.)
Soliman also worked as freelance assessment consultant. Some of organizations he worked
for its leadership assessment centers are: Burgan Bank, Kuwait National Petroleum
Company (KNPC).
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Mr. Haitham Shareef
Haitham Shareef have a total of 10 years of experience in the domain of sales and customer
service and he is a DDI certified trainer in delivering the sales, customer service and
leadership specialties during his experience as a sales professional he managed and handledinternal and external Sales Strategies and Skills workshops.
He also managed the call center in one of the leading entertainment companies in Kuwait,
Haitham is following experiential learning school that presents all the values and skills passed
on the real life experience.
Haitham have a very good experience in coaching skills especially in the areas that have a lot
to do with the social inelegance side of the sales and customer care staff
Haitham is now the vent director of BlueLink Solutions (Golden Microsoft Partner) and he
participated to organize one of the major events in Kuwait
Haitham graduated from the College of technological studies in 1997 and from 1998 he
started the sales & customer care career.