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Akamai Media Delivery Streaming

These days, nobody sits still or poor-quality streaming media. I the video looks jerky or the audio

drops out, customers just abandon the site a nightmare situation or any enterprise in terms

o brand loyalty, e-business, and marketing investment.

Beneits to your Business:

AkAmAi eAture

Instead o trusting this critical Web service to unproven technologies or unknown partners, companies

can now take advantage o a high-quality, extremely reliable streaming media delivery service rom

Akamai. Akamai Streaming distributes on-demand, live, and around-the-clock streaming media content

rom the edges o the Internet, delivering a rich and reliable streaming media experience or end users.

Whether its on-demand product demos, corporate announcements, live news, sports, or entertainment

events, music, or movies, Akamai Streaming streams content to Web visitors awlessly every time.

How Akamai Media Delivery Streaming WorksAkamai Streaming utilizes Akamais proprietary streaming technology and the worlds largest ault-tolerant network to deliver both live and on-demand streaming media. The service transers original

streams to Akamais massive, globally distributed network o servers, resulting in a lossless stream

delivered rom the edge o the Internet every time.

o-Dad sag

Beore streaming even begins, Akamai download a stream rom storage and transers it reliably to the

optimal Akamai streaming servers at the edges o the Internet. From there, the streaming servers deliver

the original-quality streaming media fle to the end users.

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In order to avoid the jerkiness caused by packet loss, Akamai sends multiple copies o the same stream

over dierent routes rom an Akamai Entry Point to the optimal streaming servers at the edges o the

Internet. These copies are then combined to orm one complete, original-quality stream, which is sent

rom the streaming servers to the end users.

Akamais Streaming service is built on the Akam

Platorm, leveraging both the reach and the

intelligence o the globally distributed Akamai

network to deliver a number o benets.

e salabl: Thousands o Akamai

servers in data centers and points o presence

(POPs) on major Internet backbones, carriers,and service providers around the world, includin

satellite and broadband providers, ensure that

the Akamai Streaming Service will meet the

widespread demand or companies marketing

programs and content.

upaallld rlabl:Akamais massive,

ault-tolerant, load balanced network architect

means that no demand is too heavy and no live

event too large or Akamai Streaming. Akamais

intelligent routing dynamically transports stream

along routes that avoid Internet congestion whproprietary mapping technology identies the

optimal streaming server or each individual

viewer or listener. Load balancing ensures that

only streaming servers with available resources

are chosen to ulll user requests. Finally, Akam

Streaming platorm scales automatically to mee

demand, with the capacity to deliver hundreds

o thousands o streams simultaneously.

iv, Wb-Bad u ia:A simp

browser-based interace allows users to easily

understand reports and alerts, and to add new

reports or tailor alerts without requiring

engineering assistance.

Pa:Akamais wide reach means tha

our streaming platorm can deliver streams rom

locations close to viewers, no matter where the

are in the world. Because content is not stream

through the jungle o congestion on the public

Internet, packet loss and latency are dramatical

reduced, leading to ast and fawless delivery

and ultimately, more satised viewers.

(continued...)

Akamai Network

Encoder On Site Production

Satellite Feed

Fiber Connection

Media player makesa request for contentthrough a deep linkto nearest, availableedge server inAkamai network.

3

R3Replication, Redundancy, ReportingAkamai edge server

sends content tomedia player.

4

Media player on end user devicemakes a request for content

1

BOSS returns specific (deep) linksand metadata in a metafile play list.

2

BOSS

AkamaiDownlink

AkamaiEncoders

End User

Internet

PLAY

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Akamai Media Delivery Streaming AkAmAi eAture

2011 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole

or in part in any orm or medium without express written permission is prohibited.

Akamai and the Akamai wave logo are registered trademarks. Other trademarks

contained herein are the property o their respective owners. Akamai believes

that the inormation in this publication is accurate as o its publication date;

such inormation is subject to change without notice.

iaal of

Unteroehring, Germany

Paris, France

Milan, Italy

London, England

Madrid, Spain

Stockholm, Sweden

Bangalore, India

Sydney, Australia

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Tokyo, Japan

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Singapore

Aaa thlg, i.

u.s. Hadqa

8 Cambridge Center

Cambridge, MA 02142

Tel 617.444.3000

Fax 617.444.3001

U.S. toll-ree 877.4AKAMAI

(877.425.2624)

www.aaa.

The Akamai DierenceAkamai provides market-leading, cloud-based services or optimizing Web and mobile content and applications, online HD video, and secure e-commerce. Combining highly-

distributed, energy-efcient computing with intelligent sotware, Akamais global platorm is transorming the cloud into a more viable place to inorm, entertain, advertise,

transact and collaborate. To learn how the worlds leading enterprises are optimizing their business in the cloud, please visit www.akamai.com and ollow @Akamai on Twitter.

Beneits to your Business(continueD):

lxbl a ad edg ra

spp:Akamai Streaming supports all popu-

lar encoding ormats Apple QuickTimeTM,

Adobe Flash, and Microsot Windows MediaTM

or both narrowband and broadband

use as well as live or on demand delivery.

Advad sag: Streaming customers

have access to Akamai NetStorage, Akamais

advanced, ault-tolerant, multiple-terabyte stor-

age solution or on-demand streaming media.

cphv rpg:Easy-to-use,

customizable, Web-based reporting tools

enable companies to measure ROI with both

real-time and historical analysis o viewer usage

and behavior. Viewer statistics, including num-

ber o hits, number o unique viewers, minuteso content viewed, number o concurrent

streams, and amount o content delivered

can be sorted by geographic origin, bit rate,

and stream ormat.

ed--ed sl:Akamai can take

a companys streaming media project rom

start to nish with proessional production,

signal acquisition, and encoding services

everything required in a single broadcast-

quality package.