airtel final ppt
TRANSCRIPT
ContentsIntroductionAbout the
companyVision & MissionCore ValuesCorporate
ResponsibilitiesPartners of the
companyIntegrated
Telecom Company
TechnologySponsorship
• ChangingDemographic
• Organizational structure
• Bharti Innovation Fund
• Supply Chain• Growth Factor• Airtel strategy• SWOT Analysis
• Updates & Forthcoming
Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, for promoting telecommunications services. Bharti Tele-Ventures received certificate for commencement of business on January 18, 1996.The Company was initially formed as a wholly-owned subsidiary of Bharti Telecom Limited.Airtel comes to you from Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception, has been at the forefront of technology and has pioneered several innovations in the telecom sector
Introduction
About The Company
Largest Private Integrated Telecom Company in India 3rd Largest Wireless Operator in the worldLargest & Fastest Growing33.9% of share of total Market.Largest Telecom Company listed on Indian Stock Exchange
Vision By 2020
Airtel will be the most admired brand in India: Loved by more customers Supporting education off under privileged children through Bharti
Foundation Targeted by top talent Benchmarked by more businesses To create a conglomerate of the future by bringing about “ Big
transformations through brave actions”.
Mission
company will meet the mobile communication needs of his customers through Error- free service delivery
Innovative products and services Cost efficiency Unified Messaging Solution
Core ValuesEmpowering People – to do their bestBeing Flexible- to adapt to the changing
environment & evolving customer needs.Making it Happen- by striving to change the
status quo, innovate & energize new ideas with a strong passion & entrepreneurial spirit.
Openness & transparency- with an innate desire to do good
Creating Positive Impact- with a desire to create a meaning ful difference in society.
Corporate Responsibility
To be responsive to the needs of customers.
To trust and respect our employees.To continuously improve our services
innovatively and expeditiously.To be transparent and sensitive in our
dealings with all stakeholders .
Objectives & GoalsTo undertake transformational projects
that have a positive impact on the society & contribute to the nation building process.
To Diversify into new business in agriculture, financial services & retail business with world -class partners.
To lay the foundation for building a “conglomerate” of future.
Partners Of The Company (Strategic Alliance).
and (Network Equipment).
, ( Broad Band & Internet) . ( IT Alliance) (Call Center technology
requirements).
, , Call Centre Operations).
Integrated Telecom Services
Wireless Services 2G
Rural Market
Telemedia Services
Fixed Line
Broad Band
DTH
Enterprise ServicesCareerCorporatePassive InfrastructureBharti InfratelIndus tower
Technology
CDMA- Already there are big players in this segment Reliance, Tata, Virgin, Spice, Vodafone etc.
3G-Value added services potential still to be tapped fully.
2G/3G- GSM currently commands 705 of mobile subscribers in India.
Sponsorships The Airtel & ICL (Indian Cricket
League)deal is said to be INR 1.7 billion for the five-year period, translating into INR 340 million per tournament.
Star Plus has signed up as the presenting sponsor for the SRK-anchored Kya Aap Panchvi Pass Se Tez Hai. Of Rs 40 crore.
Airtel sponsors Manchester United
Airtel sponsors 'Super Artist' award in Kerala
Changing Demography
Classification of Indian Population
38%
41%
21%
Aspire
Seekers & Strivers
Global Indians
Demand for VAS Broad band services among Youth
28% Urban Population
Rapid UrbanisationRising Income
Level
Bharti Enterprises - Organization Structure
Bharti Airtel Innovation Fund
Bharti Airtel Innovation Fund (BAIF or the Fund) is aimed at promoting entrepreneurship and innovation in the field of telecom services. The objective of the Fund is to give opportunities to budding entrepreneurs with a vision to build businesses based on innovation . The Fund has an initial corpus of Rs 200 crores. BAIF provides seed money to entrepreneurs who may not otherwise be able to access funds to realize their dreams.
Supply ChainSupply chain
characteristicsAirtel Approach
Number & Structure
Procurement personnel
Outsourcing Nature of
Interactions Relationship focus Relationship focus Contract length Pricing practices Price Changes Quality
Fewer; Clustered Limited Strategic Cooperative,
positive-sum Mutually-beneficial Performance Long-term Target costing Downward Designed-in
Growth Factors
Infrastructure
Sharing
Rural Telephon
y
Managed services
Enterprise Telecom
Airtel StrategyMANTRA: Focus
on Core Competencies & Outsource the rest!
Core & Competenci
es
Product
Innovation
VASPricing
Marketing & Brand
ing
SWOT AnalysisStrength-Largest Telcom Player in India- 80Mn,22.6%.Strategic Alliance with other stakeholders in
Bharti Airtel include Sony-Ericsson,Nokia-SingTel.
Pan India Presence.Strong financials.
Weaknesses-Outsourcing of core systems.Lack of emerging market investment
opportunity.
Opportunities-Bharti Infratel-Cutting Down cost in Rural
Area.Match Box Strategy –Scale of Penetration.Current tele Density-30.6 is still low among
developing countries.Low Broadband penetration, Rural
Telephony.
Threats-India Centric- Major revenues from India.Falling ARPU & AMOU.Intense competition & shortage of
bandwidth.
UpdatesAttractiveTarrif vouchers in prepaid as well
as in postpaid.(Rs.64-1paisa /min.STD or Local etc.)
Market Capitalization (as on Nov 18, 2009)
Approx. Rs.1,150 billion Closing BSE share price = Rs. 303.00
ForthcomingBy Oct 2010 3G-will be launched.Cheaper call rates from India to USAM-Check To Launch DTH for cars.
Presented by
Akanksha GuptaMohd. AmirMohd.ZubairRachna MishraShobhita ShrivastavaSwati JaiswalAlka KanaujiaGurvachan SinghKanchan ChoudharyKm.Parveen Aslam