airport ground handling analytics (gha+)

© 2015 GrayMatter All Rights Reserved

GrayMatter’s Ground Handling Analytics (GHA+)

Built with…- Over 100 man years of in-house Domain Experience.- Over 500 man years of in-house BI Experience

© 2015 GrayMatter All Rights Reserved 2

• Why Analytics for Ground Handling?

• Why GrayMatter’s Ground Handling Analytics (GHA+)?

• How does the solution address the problems?

• Solution Overview What does the solution consist of?

Differentiators

Solution Architecture

Agenda


Ground Handling Challenges

Challenge 1 - Lack of accurate estimation of resource requirement resulting in following scenarios:

Scenario Cost Profitability Quality

Overestimation

Underestimation

Challenge 2 - Lack of information on airline-wise, flight-wise, task-wise resource utilization, quality and profitability thereby constraining root cause analysis and bottom-up corrective actions

Challenge 3 - Lack of insights on resource utilization patterns toa. Identify tasks on which resources have to be multi-skilledb. Identify seasonality trendsc. Determine baseline fixed team composition and budget for variable team


• Enables analysis of quality incidents, utilization, costs, revenues and profitability atairline, aircraft type, flight and task level and thereby helps in determining optimalbalance between productivity, quality and profitability

• GHA+ enables the concept of customer/airline performance evaluation Measuring performance in term of

Gross margin at airline and flight level Quality of service at airline and flight level Overall resource productivity at airline and flight level

Drilling down to task and resources level Planning issues at task and resource allocation level Quality issues at task and resources level Profitability issues at task level

• GHA+ enables techniques that refine resource optimization by Providing accurate information on workload and resource requirement across peak , slack ,

seasonal time periods that help determine resource needs at different times Trends on resource utilization that help derive fixed and variable team composition Identifying tasks on which resources have to be multi-skilled

Why GHA+


How does the solution address the problems?


How does GHA+ address profitability?

Key Solution Features• Ability to determine customer/airline specific results• Ability to determine profitability for aircraft type, flight and tasks and thereby identify specific

areas of concern that require corrective measures• Ability to simulate what-if scenarios to optimize profitability in conjunction with other

parameters• Enables evaluation of airlines and hence provides basis for contract re-negotiations


How does GHA+ address productivity?

• Enables optimal resource allocation by accurate assessment of resource requirement at airline, aircraft type, flight and task level

• Provides patterns of resource utilization according to times of day, specific months or times of the year• Enables identification of resources to be multi-skilled and tasks in which to be multi-skilled• Enables devising optimal core team and estimating flexible team required• Evaluation of previous day’s performance for direct control

Key Solution Features


How does GHA+ address quality?

• Enables insights on quality at airline/customer level• Enables drill down analysis at aircraft type, flight and task level to address the specific area of concern• SLA adherence reports for specific tasks like baggage and bus

Key Solution Features


Solution Overview


Dashboards Highly Intuitive clickable dashboards with story board defined for each

role – an average of 7-9 inter related port lets with graphs and tabular

reports

Reports Highly formatted function specific online or distributable reports.

Data Warehouse

Model

Unified predesigned data model deployed to standard ORACLE INFORM

database.

Meta data layerBusiness terms mapping to existing DWH model enables Dashboards and

reports to work smoothly with ability to ad hoc reporting for future proof

usage.

ETL prebuilt

connectors

Ready connectors for other related data sources like major AODB,

Finance and Planning systems

What does the solution consist of?


GHA+ Differentiators

Ready to deploy analytics solution

• Prebuilt content that factors industry best practices

• Prebuilt data integration with ground handling transactional systems like GroundStar

Built for superlative user experience

• Role Based approach with website like navigation

• KRA Mapped to KPI to enable right information at right time

• ‘What’ ‘Where’ ‘Why’ ‘When’ Design enables faster decision making

• Mobile BI , MS office integration

Scalable Technical platform

• Built on leading BI platforms

• Single unified architecture: Integrate various BI components like Reporting, Dashboards, Adhoc Analytics, OLAP analytics, ETL Connectors, Data Mining, Pre-built data model and pre-built BI contents

Lowest TCO and Faster time to market

• Faster, predictable, guaranteed deployment

• Single partner V/s multiple external vendors – management consultants, System Integrators and tool ISV's

Future Proofing

• Annual maintenance support provides regular updates/upgrades for both functional and technical platform


GHA+ Solution Architecture

People utilization

Quality

Airline revenue

Flight Profitability

Cost analyser

Source Staging Area

Task analyser

DataMart

Mobile BI

Dashboards

Reports

Advance Analytics

GrayMatterconnector

Pre built ETL jobs

INFORM AODB

Budgeting and planning Data (system/excel)

Self Service BI

Pre built BI Content

CO

MM

ON

SEM

AN

TIC

LAY

ER

FinanceCost & Revenue

DatasourceETL

connectors

airport ground handling analytics (gha+)

Data & Analytics