airetv tlc - white paper
TRANSCRIPT
PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539
AireTV TLC (Tender, Loving, Care): A Smart Home Central Hub with Streaming
and Video Calling Technologies
Yunfan Zhu | VP of Marketing2/3/2016
2/3/2016PingShow, Inc. | http://airetalk.com/en/
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539
ABSTRACTThere are many problems to be addressed in the current set top box industry. According
to FCC chairman Tom Wheeler, “99 percent of pay-TV customers lease set-top boxes
from their cable, satellite or telco providers. Pay-TV subscribers spend an average of
$231 a year to rent these boxes, because there are few meaningful alternatives”.1
In this whitepaper, we’ll explore and recommend some of the much needed
functionalities that potential consumers desire to add to their set top boxes, and explain
why AireTV TLC has the ability and potential to challenge the current stakeholders in the
digital streaming box industry. Our goal is to combine smart home technologies and
digital streaming box technologies to create an integrated solution to provide unlimited
entertainment content to digital streaming box users, assist senior citizens to better
communicate with their family and loved ones and to maximize the utility as well as the
potential to generate a profit out of traditional TV sets.
TABLE OF CONTENTSINTRODUCTION.........................................................................................................................3
BACKGROUND ............................................................................................................................ 4
PROBLEM STATEMENT ........................................................................................................... 6
SOLUTION .................................................................................................................................... 8
CONCLUSION ............................................................................................................................ 10
1 Wheeler Tom "It's Time to Unlock the Set-Top Box Market." Recode. 27 Jan. 2016. <http://recode.net/2016/01/27/its-time-to-unlock-the-set-top-box-market/>.
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539
IntroductionIn early February 2016, the FCC has proposed new guidelines that would bring some
much-needed competition to the cable TV set top box market. According to Tom
Wheeler, the Chairman of FCC, 99% of consumers pay something on average to $231 a
year in set top box rental fees, despite much of this dated hardware being worth little to
nothing, because there are few meaningful alternatives. Collectively, the cable industry
pulls in around $20 billion annually in set top box rental fees, which are fairly
consistently increased once or twice a year2.
Based on this data, it is undeniable that people want to access more content than their
average cable services. “Cutting the cord” has become the new market phenomenal.
Corporations like Amazon, Apple and Netflix have started to produce their own over the
top content, thus creating an
enormous market for digital media
players. The potential of this market
is verified by the success of Roku,
Inc. Established in 2002, Roku, Inc
is specialized in producing digital
streaming media boxes. By 2014, in
just 12 years, Roku, Inc has reported
a record sale of 10 million units with
5+ billion hours of content streamed
through their devices3. Following the
success of Roku, Inc. Amazon,
Apple and Google, have all released
their own version of digital
streaming boxes. Although they all
have similar functionalities, it is worth pointing out that these boxes do not share same
content. The biggest selling point for these boxes are the exclusive content they provide
2 ibid3 "Roku Sets New TV Streaming Milestones - The Official Roku Blog." The Official Roku Blog. N.p., 15 Sept. 2014. <https://blog.roku.com/blog/2014/09/16/10-million-roku-players-sold/>.
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539to their users. In addition, the current digital streaming boxes’ potential has been limited
to only stream entertainment content, a rather wasteful use of the big screen TV when
smart home technologies have been developing rapidly in the past decade.
AireTV – TLC (Tender Loving Care), not only addresses the issues above, but also
provides a smart solution for the problems facing the current OTT box industry. This
whitepaper will present AireTV – TLC’s functionalities and explore why it has the
potential to become the latest answer to the fast growing digital streaming and smart
home technologies.
BACKGROUNDIntro
PingShow, Inc. was founded in 2011k, with its headquarter in Silicon Valley and an
additional office in Beijing, China. The company currently employs over 30 people,
which consists of many senior employees in Messaging, VOIP, and IOT from companies
like LSI and Cisco.
Since 2011, our company has been breaking down the communication barriers created by
complex on premise hardware sold by big electronic corporations. We deliver cloud
business communications solutions that free people to work the way they want from any
locations with internet connections. Delivered on a state-of-the-art cloud infrastructure,
our cloud communication solutions has helped customers all over the world to thrive in a
new world of technology and work.
Before we developed our hardware, our software application – Airetalk has attracted
more than 1.5 million registered users in both Android and IOS devices.
Our primary business is to develop mobile social networking SDK and API for cloud
servers and mobile devices to provide IOT M2M, H2M communication. The goal is to
provide seamless connectivity for human and machines.
Our Management TeamStanley Wang: CEO/Chairman
1995--2000 Design Manager at C-Cube Microsystems Inc.
2000-2002 Principle design engineer at Broadcom Inc.
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539 2002-2007 Founder and CEO of Accerant Inc. It was acquired by LSI logic at 2005
for 45 million. Sr. Director of LSI logic, iPod design for Apple Inc.
2007-2011 CTO of Mavcom Inc. USA. Provide CMMB chipset for Innofidei
2011-Now Founder and CEO of Pingshow Inc.
9 US patents and 100+ China patents
Steven Wang: President
GM Mavcom Inc.
Sr. Manager in LSI logic
Manager in Informedia Semi.
Manager in AMD.
CTO of PanPacific Inc.
30-year Executive experience in both startup and enterprise globally
Hasan Jadjali VP of Marketing
MS, MSEE Tulane University, New Orleans, LA, USA
VP marketing of OmmiVision Inc.
Founder of Bientec, acquired by Techfaith Inc.
25 years’ experience in mobile and marketing
Eric Chang VP of Operation
CEO & Founder Global Business Alliance Corp
Sr. Dir. Business Development, Foxconn
VP/GM Personal Supper Computer BU, Tyan Computer
VP Mkt & Global Business Alliance, VIA Technology
System Architect, Intel Corp.
Over 20 years of high tech business management,
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PROBLEM STATEMENTS
1. The Current Stream Box Industry
The current stream box industry is rather chaotic. There are over 20 different digital
stream boxes in the market and each has their own content libraries. Among the major
digital stream boxes makers,
Apple and Amazon have
developed their own ecosystem
using their massive content
libraries. Nevertheless, because
the competitive nature in the
current steam box industry.
There isn’t one device that
shares most of the available content online (users can’t see Amazon’s content on Apple
TV and vice versa). Users sometimes have to get more than one stream boxes to fulfill
their need to consume all their favorite entertainment products.
Moreover, all stream boxes on the market right now are focused solely in streaming
entertainment content through users’ existing TV set, which fails to utilized the full
potential of TV sets’ big sized screen.
2. The Current Family Structure
We are aging—not just as individuals or communities but as a world. In 2006, almost 500
million people worldwide were 65 and older. By 2030, that total is projected to increase
to 1 billion --- 1 in every 8 of the earth's inhabitants. The most rapid increases in the 65-
and-older population are occurring in developing countries, which will see a jump of 140
percent by 2030.
An aging population is a looming economic and social burden. Traditional family
structures are changing because of it. Longer lives must be planned for. As people live
longer and have fewer children, family structures are transformed, leaving older people
with fewer options for care.
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PingShow, Inc. 43195 Mission Blvd., #B-1
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This has important implications in terms of providing care to older people. Most older
people today have children, and many have grandchildren and siblings. However, in
countries with very low birth rates, future generations will have few if any siblings. As a
result of this trend and the global trend toward having fewer children, people will have
less familial care and support as they age.
3. The Smart Home Technologies
In the past two decades, our living rooms
have slowly transformed to the display
room of electronic products. The typical
electronics found in an average family
include a TV set, high resolution camera,
inferred remote sensors and receivers,
thermometer and air quality sensors,
window or door magnetic switches
sensors and lots of wires, power cords
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539and remote controls, etc. Although the rapid development of artificial intelligence
technologies and machine learning technologies have greatly accelerated the progress of
smart home technologies. It is simply too chaotic to have everything wired up without a
central hub controlling everything in an orderly and systematically fashion. Therefore,
how to configure smart home devices of different brands into a centralized system has
become one of the most important issue that requires a solution.
SOLUTION STATEMENTS1. Integration of Existing Channels
Instead of preinstall games and
designated channels on our
digital streaming boxes, we
decided to make our box into a
product with an Android based
operating system. In contrast
with traditional streaming boxes,
we allow users to choose and
download their own desired
apps and channels through
Google App Store, thus
resolving the problem of having
limited content/channels using
just one type of streaming
boxes. From the product
comparison chart, it is very clear
that AireTV-TLC not only has
all the functionalities provided
by the existing streaming boxes,
but it also offers functions like
making direct video calls,
connecting with almost all types
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539of motion/security sensors in the market. It is our goal to not only provide a streaming
box with integrated content but to add various functionalities which has the potential
to thoroughly revolutionize the traditional notion of a digital streaming box.
2. Tender, Loving, Care
When first designing this box, we had the idea to make an affordable solution for
seniors around the world to better enjoy the video call technology. We thought about
building a smartphone app to help senior citizens to communicate with their family
and loved ones, but we soon realized that there are too many communication apps in
the market. Our app will get
buried within similar apps and
never get to reach the
population we are trying to
help. Moreover, it came to our
attention that most senior
citizens aren't exactly keen on
cellphones because the small
screen size and the fact it's very
easy to misplace or lose them. So, the idea of implementing smartphone technology
into TV sets came to our mind. Our engineering team has created a set-top box that
turns old TVs into an Android based smart TV which enables users to make video
calls, stream online video content, browse through various Android Apps and
strengthen home monitoring functions.
To make sure that our product is
superior to our competitors,
we've invested enormous amount
of time and resources into
perfect our technologies. At the
moment, our video chat quality
can reach 1080P, way higher
than average video chat apps. In
addition, we have two patents in
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539noise reduction and voice amplification, which ensure users to communicate clearly
without being too close to their TV.
3. Smart Hub for Smart Home
On top of our streaming and video communication functions, we want to build a
product that is a 100% smart home controlling center. We want our box to transform
the traditional TV set into a smart family gateway with multiple functions, and to use
TV screens as display. We designed our box in a way to be connected to most IOT
temperature detectors, smoke detectors,
and PIR motion sensors for doors and
windows through a simple USB device.
Thus allowing users to monitor different
settings of their homes. Our box is also
designed to connect with smart wearable
health devices and help downloading the
data simultaneously on smart phones
through our Airetalk app. The app
notifies the health information of seniors
to their family members, and it monitors home security. The application will
automatically send alerts to emergency contacts if there are any health emergencies
happen.
CONCLUSION
The three problems we are trying to address are all instrumental issues of different
industries and our society in general. Among the three major issues, we believe the aging
population would be the most important to address. We have never faced such problem
affecting so many people worldwide in the history of human civilization. We believe
there is a tremendous market behind this urgent complication, and we believe our product
can help the seniors to monitor their health issues, connect with the outside world, and
communicate with their family and loved ones with just a few clicks. In addition, we also
believe that our product is an affordable solution for both the digital streaming box
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539market and the crowded smart home appliances market. Our goal is to create an
affordable product which brings entertainment, home safety/security, health monitoring
and direct video communication to our consumers while provide a central hub for most
smart home appliances.
With our technology and product, we believe we can make a positive impact to our
society and help making our world a better place.
Copyright Information © 2016, PingShow, Inc. All Rights Reserved
For more information, please contact [email protected]
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PingShow, Inc. 43195 Mission Blvd., #B-1
Fremont, CA 94539
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