aircall company profile

www.aircall.in

www.aircall.in

Zing Telecom Private limited (ZTPL) - Holding Company

Aircall Enterprises – Group company of ZTPL

• Sales Arm for Indian Market – 49 Employees

• 8 states VAT – 3 C&F , 11 Super RDS & 49 Micro RDS

• Manages Billing and logistics on behalf of ZTPL to all india distributors and channel partners

• Manages services with support of WORLD ACE – third party after sales company

• Manages all BTL and ATL , Branding of AIRCALL brand in Indian Market

Our Group Companies

www.aircall.in

www.aircall.in

• Experienced Management Team with Senior Operator Management ,Handset sales & Product

background.

• Each of front line sales team member having a minimum of 6 to 8 years of handset sales experience

• Strong position in critical markets of INDIA – 1st phase launch –South and West India – currently

operating in 09 states

• Strong relationships with GSM & CDMA operators –Aircel / MTS / Vodafone / Idea / Etisalat

• Market working is key to success - Recruited 4 Sales Managers & 54 frontline sales executive to

penetrate the market through RDS & Each Sales team member needs to work in Market daily

• Strong bonding with RDS and employees – Revenue sharing basis

• Strong focus on ATL and PRINT MEDIA – Local & Regional ADs to support RDS and RETAILERS

Company Overview

www.aircall.in

Goal: To be Among Top 10 Admired Brands of the country by 2013

Focus on small & mid end

high-growth markets

Highly Experienced Management

Team – Sales, Distribution, & Product

Strong relationship with Operators

& Retail chains– ready distribution

Our Growth Platform

www.aircall.in

Brand Vibrancy

- Regular promotions to reinforce brand values

Focused Marketing

- More value with targeted marketing

- Local marketing activities Road shows, Mall shows, etc.

Product Development

- Develop fully featured products with latest

specifications

- Bridge price gap with leading brands based on style

differentiation

Field testing & Customisation

- Every phone tested on functional, network and

localization aspects

- Complete outsource testing for better and effective

testing.

Quality After Sales Service

- Managing third party providers, certifications,

provision of equipment & spare parts

- Also appointed 30 A.S.P for ensuring better services

- Help line nos for RDS, Retailers , Customers

Channel Management

- 1st phase to launch only in South & West india

- Ensure stable and healthy margins for partners

- Stay ahead of competition on distribution and service

to partners

- Cutting edge pricing for faster churn

- Beat working in the market every 50 shops covered

by one company executive.

Key Success Factors

www.aircall.in

Feature Rich yet aggressive price

User sophistication

Operators’ promotions

Can work with latest chipsets

Local variations Customised product

Stylish and Relevant Brand

Style

ValueFeatures

Localisation & Customisation

www.aircall.in

TV – to build reach

Print – Sampling and building

saliency

Retail activation – to create

differentiation and generate interest

at pop

Movie Tie-Up to strengthen the bond

Cinema is select towns to build

saliency

PR- create news generate buzz about the brands

Media Properties – build saliency and preference

On-ground activation – to generate excitement and create buzz about the brand

Promotional Plan

www.aircall.in

Premium

Phones

QWERTY

Phones

Business

Phones

Music

Phones

Dual Sim

Phones

Value

Phones

Product Basket

www.aircall.in

1) Want a device with lots of

“bells & whistles”

2) Want a multi-function device

to help manage my life

Power Users

Advanced Device with Lots of

Features

Practical Users

Practical and Easy Phone which

allows me to flaunt

1) Want a practical device that

let’s me “show off”

2) Want a multi-media

device

1) Want a device that

allows me to stay

connected via voice &

text

Communicators

Simple Phone to

Stay Connected

Consumer Segmentation

We will keep catering to all the required segments…

www.aircall.in

Experiencers

I want everything from my mobile

and I want it now

My phone means I belong amongst

my peers

My life is a juggling act – my mobile keeps

me connected

I want a phone that makes me look good -

even when I can’t afford it

To stay ahead of the game you need the

best tools

New experiences, new possessions, new technologies –that’s what I want

I’ll adopt new technologies if you

show me a good reason

I’ll carry a mobile if I need to…

Pioneer Youth

Mainstream

Youth

In-touch

Organizers

Mainstream

Materialists

Careerist

Family

Phoners

Basic

Phoners

Consumer Segments

www.aircall.in

Customer A – Brand Driven

– Brand conscious

– Trust and Relationship

– Stable Product

– After sales service

– Majority in Big Metro’s

Customer B – Price Driven

Trust and Relationship

Value for money

Resale Value

After sales service

Majority in A & B Towns

More then 6 lacs villages

More then 1 lac towns

More then 60 crore people

Consumer Buying Behavior

Our Target Group – Customer B

www.aircall.in

DTDC

BLUE DART

LOGISTICS BY LEADING COMPANIES

Our Logistics Partner

www.aircall.in

By Products

Mobile Phones

Chargers

Batteries

Hands free

Mobile phone & Laptop – Skins

IN 2011

LAPTONS & NOTE BOOKS

By Geography

India - North , West – July 2010

East - north Bengal & South – AP & TN – Sept- 2010

Sri Lanka – By October –2 011

Bangladesh & Indonesia – By December - 2011

Aircall Covers

www.aircall.in

Speed...

Style...

Trendy..

Youth..

„AirCall stands for

“QUALITY” &

“Value for Price” !

AirCall is all about…

www.aircall.in

Pre- launch Product Test

Network Compatibility Field Tests

Assistance on Type Approval Process with local Telecom Body

Conduct Market Feedback Survey

Product Customization

Content Management

Application Development

Product Usage Menu Customization

Our Product Evolution Process

www.aircall.in

Market support program

Identify the right Customer Care partners

Provide assistance to regional partners on facility design/ process set up/ product

training/ repair training/ purchasing the repair equipment

Spare parts order management and distribution

Hi- Level Repair Support

Warranty Claim Management

Our Support Process

www.aircall.in

Quality Control & After Sales Support

End to End Tech Support : Both Local and EU based technical support team for Operators.

Pan Nation After Sales Service partners operating throughout the country.

S.P.M. (Spare Parts Management) from “World Ace”: Unique fill-in service for spare parts & ready accessories upgradation for customers.

Assured Quality Products supported with 12 months EU WARRANTY.

CUUB Software

C - Customised

U - Unique

U - User Friendly

B - Bug Free

in Every Handset

www.aircall.in

After Sales Support

World Ace subsidiary of SAR group manages after sales service

Has 353 service center pan india

Has 13 branches doing L3 & L4

Has 14 Service manager s all india to manage

www.aircall.in

uniqueinnovativefeatures

General 2G Network GSM 900/1800

Announced 2010,AUGUST

Status 2010,AUGUST

Display Type TFT

Size 1.5"

Sound Alert types Polyphonic, MP3 ringtones

Speakerphone YES

Memory Phonebook Phone Storage 500 (Sim 1 + Sim2)

Call records YES

Card slot YES (SUPPORT UPTO 2GB)

Features Messaging YES

Radio YES (FM With HANDSEFREE)

Games Yes

Colors BLACK

Battery 750mAh

Along With Standard Accessories

Value

Phones

www.aircall.in

General 2G Network GSM 900/1800Announced 2011,AprilStatus 2011,April

Size Dimensions 107 X 46 X 14 mmWeight 110 Grams

Display Type QICF with 65k ColorsSize 1.8"

Sound Alert typesPolyphonic , MP3 ringtones

Speakerphone

Yes

Memory Phonebook YesCall records YesInternal 59kCard slot YES (Support Upto 2GB)

Battery 950 mAhStand-by 7 DAYSTalk time 4 HOURS

Data GPRS YES

USBONLY USB CHARGING SUPPORT

Camera Primary 1.3MPVideo YES

Features Browser WAP 2.0

RadioFM With Recording support format AMR

Games YESColors BLACK AND WHITE



Value

Phones

www.aircall.in




Announced 2010 December

Status 2010 December

Size Dimensions 107.5*46*16.8mm

Weight 95 Gms

Display Type TFT

Size 1.8"

Sound Alert types Vibration, MP3 ringtones

Speakerphone YES

Memory Phonebook Phone Storage 500 +1Sim +2Sim

Call records YES

Internal NA

Card slot UPTO 2GP

Data GPRS Gprs class 12

Bluetooth YES

Camera Primary YES

Features Messaging Phone storage 150+1sim+2sim

Browser WAP 2.0

Radio FM With sound recording and with Anteena

Games YES

Battery 1800mAh

Stand-by Approx 500 hours

Talk time Approx 8 hours

Value

Phones

www.aircall.in



Music

Phones

Display Type QVGA

Size 2.2"

Sound Alert types Vibration, MP3 ringtones, Polyphonic

Speakerphone Yes

Memory Phonebook Phone Storage 500 + Sim 1 + Sim 2

Call records Yes

Internal 1.9MB

Card slotDUAL T FLASH (Upto 16+16GB

support )

Data GPRS GPRS Class 12

Bluetooth Yes

USB Support Mass storage, webcam.

Camera Primary 2.0 mega pixel

FeaturesCont.shot,Shutter sound,Delay

Timer

Video Yes

Features Messaging Yes

Browser Yes

RadioFM Recording support format AMR

AND WAV with schedule recording

Games Yes

Colors RED , WHITE , BLACK

Battery 1200mAh

www.aircall.in




Announced 2010 DECEMBER

Status 2010 DECEMBER

Size Weight 100g

Display Type QVGA

Size 2.4 inch

Sound Alert types Vibration,polyphonic MP3 ringtones

Speakerphone YES

Memory Phonebook Phone storage 500+Sim 1 +Sim 2

Call records YES

Internal 1.5 MB

Card slot up to 8GB

Data GPRS Class 12

Bluetooth 2.0

USB Only charging

Camera Primary 2 Mega Pixel

Features Messaging Phone storage 300 +1sim+2sim

Browser Wap2.0

Radio FM Recording with wav/Amr

Games YES

Java YES

Colors Black , Red

Social

Network Messaging Facebook, MSN, Yahoo , Opera mini

Battery 1200 mAh

Stand-by Up to 190Hrs

Talk time Up to 6hrs

Music

Phones

www.aircall.in



Music

Phones


Announced 2011,April

Status 2011,April

Size Dimensions 107 X 46 X 14 mm

Weight 110 Grams

Display Type QICF with 65k Colors

Size 1.8"

Sound Alert types Polyphonic , MP3 ringtones

Speakerphone Yes

Memory Phonebook Yes

Call records Yes

Internal 59k

Card slot YES (Support Upto 2GB)

Battery 950 mAh

Stand-by 7 DAYS

Talk time 4 HOURS

Data GPRS YES

USB ONLY USB CHARGING SUPPORT

Camera Primary 1.3MP

Video YES

Features JAVA FACEBOOK , MSN , YAHOO

Browser WAP 2.0

FM With Recording support

Radio format AMR

Games YES

Colors BLUE AND WHITE

www.aircall.in



Music

Phones

Display Type QVGA

Size 2.0 INCH

Sound Alert types Vibration, MP3 ringtones, Polyphonic

Speakerphone Yes

Memory Phonebook Phone Storage 500 + Sim 1 + Sim 2

Call records Yes

Internal 512 kb

Card slot T FLASH (Upto 2 GB

Data GPRS GPRS Class 12

Bluetooth Yes

USB Support Mass storage, webcam.

Camera Primary 1.3 Mega pixel

Video Yes

Features Messaging Yes

Browser Yes

Radio FM Recording & Schedule recording

Games Yes

Colors RED , WHITE , BLACK

Battery 1000 mAh

www.aircall.in



TV

Phones

General Network DUAL BAND / QUAD BAND

Status 2011 JAN

Size Dimensions 104 x 55 x 13 mm

Weight 97 gms

Display Type TFT

Size 2.0 QVGA

Keypad QWERTY

Sound Alert types Vibration, Polyphonic , MP3 ringtones

Speakerphone YES

Music 3.5 Pie Ear phone Jack

Memory Phonebook Phone Storage 500 +Sim 1 + Sim 2

Call record YES

Internal 128 MB

Card slot Support up to 8 GB

Data GPRS GPRS class 12

Bluetooth YES

Camera Primary DUAL CAMERA - 1.3 MEGA PIXEL WITH FLASH

Features Messaging Phone storage 500 +Sim 1+Sim 2

Browser Opera Mini

FM YES

Social Network MSN /,FACE BOOK , YAHOO, SKYPE

Games YES

MULTIMEDIA MP3/ MP4 Player - MP4, 3GP

TV HIGH DEFINATION ANALOG TV -ONE TOUCH

Battery 1200 mAh

1 TOUCH

ANALOG TV

www.aircall.in

Product RoadmapQ1 2011

APRIL- 2011 to JUNE - 2011