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AIR TRANSPORT IT SUMMIT 2017
Barbara Dalibard
CEO, SITA
Passenger
experience
Supported by
transport industry
employees
Supported by
business processes
Supported by
technology
TRANSFORMING AIR TRAVEL THROUGH TECHNOLOGY
MainframeProcess automation
(machine focus)1950 - 1990
HOW TECHNOLOGY RESHAPES THE PASSENGER EXPERIENCE
Through three main eras
Baggage 1D barcode (1983)
E-Ticket (1984)
CUTE (1984)
Mainframe
Client-Server
Internet, Mobile
Process automation(machine focus)
Coordination & integration(employees focus – B2B)
AirCom (1992)
E-Commerce (1995)
CUSS (1997)
OnAir (2005)
1950 - 1990
1990 - 2010
HOW TECHNOLOGY RESHAPES THE PASSENGER EXPERIENCE
Through three main eras
Baggage 1D barcode (1980)
E-Ticket (1984)
CUTE (1984)
Mainframe
Client-Server
Internet, Mobile
Virtualisation, IoT
Social Networks
Process automation(machine focus)
Coordination & integration(employees focus – B2B)
Everything, everybody
connected(individual focus – C2C & B2B2C)
AirCom (1992)
E-Commerce (1995)
CUSS (1997)
OnAir (2005)
Open-Cabin/Cockpit
SmartPathTM
Day of Operations & Travel
BagJourney
1950 - 1990
1990 - 2010
2010 & beyond
HOW TECHNOLOGY RESHAPES THE PASSENGER EXPERIENCE
Through three main eras
Baggage 1D barcode (1980)
E-Ticket (1984)
CUTE (1984)
Real time process awareness e.g. prevent disruption
DRIVING NEW TECHNOLOGICAL CHALLENGES
& OPPORTUNITIES
Increasing the need for:
Enablers e.g. industry standards
Mission critical services e.g. proactive attack detection
Interconnection with others industries e.g. door-to-door experience
ENABLERSMulti-merchant payment
The ‘chip and pin’ technology and the
associated card readers are designed
to work only with one merchant’s bank
Payment services re increasingly
required by airlines & airports to
support ancillary sales
ENABLERSMulti-merchant payment
This opens far greater opportunities for airlines, airports and other stakeholders using
common points of sale to take payment by credit card efficiently, at the point of sale
REAL-TIME TRACKING OF INFORMATIONBaggage tracking
4.5 billion bags to
handle in 2017
IATA resolution for 2018:
keep track of luggage
Question on the investment required & the way to
collaborate between stakeholders for data sharing
REAL-TIME TRACKING OF INFORMATIONBaggage tracking
Allowing airlines to better baggage processing, better customer
care or provision of baggage status in mobile apps
CONNECTED WITH OTHER INDUSTRIES Door-to-door for passengers and/or baggage
Connections are at all levels. How to best connect with other industries
to deliver an end-to-end experience to our passengers?
WHAT IF EVERYTHING WAS CONNECTED …
2018: as a community, what are the key collaborative challenges that we need to solve to ease travel every step of the way?
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Source: presentation of Barbara Dalibard, SITA at the
2017 SITA Air Transport IT Summit, Brussels.
2017 Air Transport IT Summit