Smarter DEN with Business Intelligence (BI) and Analytics

SITA Air Transport IT SummitSmarter At Every Step

ROBERT KASTELITZ, Senior Vice President of Technologies - CIODENVER INTERNATIONAL AIRPORT, TECHNOLOGIES DIVISIONMay 26th, 2016

My agenda today

To share with you how a thoughtful Digital Strategy, and its careful execution, introduced critical Business Intelligence and Analytics capabilities to DEN stakeholders that..

• Made us smarter and greatly enhanced our competitive advantage

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BI and Analytics:A Top DEN Strategic Initiative

DEN’s CEO and her Leadership’s vision for the BI and Analytics Strategic Initiative is to:

“Empower DEN with Data-Driven Decisions”… to enhance competitive advantage

Our goal:Sustain a Smart BI and analytics infrastructure to enable prediction and optimization to maintain DEN’s momentum and competitive edge

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DEN BI Business Drivers

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“My team can’t get to data and reports.”

“There’s too much data for my team to make sense of.”

“My team doesn’t have the tools or skills to make the

data actionable.”

We created a solid

foundation for BI service to address their requirements.

“Our financial data is now available for every leader and team to understand.” (Finance

dashboard)

“Without your support to unlock our data, we never

would have prioritized process improvements.” (Concessions

Revenue project)

“We have been able to free up analyst time so they can better

understand our data.”(Flight Operations)

Three years ago, our customers voiced

their needs…

We heard them and we took

action…

tools as part of their decision-making

processes…

divisions are using BIToday, several DEN

DEN BI Maturity Journey

DEN’s CompetitiveAdvantage

DEN’s Analytic Maturity

“Empower DEN with data-driven decisions”

Raw Data

ScorecardsAnd

Dashboards

2012-2016

Clean Data StandardReports

Ad-Hoc Reports

Predict & Optimize

Predictive Analytics

Optimize Performance

2017 - 2019

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MATURITY

CA

PAB

ILIT

Y

Integrate additional Enterprise information

Upgrade BI platform to support new capabilities

Absorb data from new sources (Social, Sensor, Videos, …)

Extend traditional BI to predictive analysis, scenario playing, problem modeling, …

How do we improve customer experience

at DEN?

How can we work with our partners to

improve operational efficiencies/security?

How do we maximize sustainability and

optimize asset management?

How do we identify and predict ways to

positively effect financial

performance?

Advanced Analytics for ingestion, preparation, processing, persisting, publishing and visualizing information

Long-Term Strategy: Optimization

2012

ASQ web site

Manual data sources

Enterprise

Aerobahn

Infopilot

Gate Manager

PASSUR

Operations

AMS

Maximo

Propworks

Revenue/Finance

SDE

Excel

SharePointtask lists

Monitoring systems

Technologies

Canned reports are system provided…

A lot of time is spent working with labor-intensive, manual, raw data exports…

Siloed systems with minimal or no data integration…

Other systems

Smarter Every Year!2012: The Days of Traditional Canned Reports

2013

Aerobahn

Infopilot

Gate Manager

PASSUR

Operations

AMS

Maximo

Propworks

Revenue/Finance

Technologies

SDEExcelSharePoint task listsMonitoring systems

Metrics for service availability and monitoring

Other systems

Smarter Every Year!2013: The Start of DEN’s BI Initiative

2014

Technologies

AskITExcelOpenNMS (monitoring)SharePoint task lists

Flight Operations

Aerobahn

Initial flight data

cleanup, integration

and metrics

BI infrastructure refresh

Enterprise

ASQ web siteManual data sources

Smarter Every Year!2014: BI Supports Technologies Performance Management

Technologies

AskITExcel

OpenNMS (monitoring)SharePoint task lists

Revenue Management

AMSMaximo

Propworks

Flight Operations

Aerobahn

Enterprise

ASQ web siteManual data sources

Self-service CapabilitiesPerformance Dashboards

Advanced Analytics

2015BI infrastructure and SharePoint enhancements

Smarter Every Year!2015: Core DEN BI Service Established

We are rapidly moving into Advanced Analytics for:

• Prediction and Optimization

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With a particular focus on:• Optimal DEN operations, and• Safe and efficient passenger journey

But We Are Just Getting Started…

DEN BI Future State Vision

D

“Empower DEN with data-driven decisions”

DEN Business Intelligence Services

Enterprise Reporting

Environment

Data

Data Catalogs“Information

Management”

Intelligence Action

End-User Service

Offerings

Improving DEN’s Competitive Advantage

Data Models“Single Source

of Truth”

Standard andAd-Hoc Reports

Scorecards& Dashboards

Self-Service Analytics Tools

Automated Reporting &

Delivery

Maturing DEN Analytics to Optimize Performance

Data Sources

Applications

Sensors & Devices

Predictive Analytics

Finance Dashboard

Concession Revenue Dashboard

TSA Wait Time DisplaysSITA south screening

POC

Predicting Wait Times & Impacts on DEN

RevenueASQ Traveler Satisfaction

Analyzing Overall Satby Terminal

Data Stewardship “Single Source of Truth”

Predictive Analytics with SITA at DEN:Predicting TSA Wait Times and Impact on DEN Operations

Business Case:

• Calculate and predict Wait Times

• Analyze dwell times

• Evaluate correlation of Wait Times to other DEN operations

• Enhance overall Passenger experience at DEN

Proof of Concept:

• Predict TSA Wait Times

• South Security Point at Jeppesen Terminal

Implementation:• All DEN security check points

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Predictive Analytics with SITA at DEN:Predicting TSA Wait Times and Impact on DEN Operations

What is next:

• Integration with Location Based Services (Wi-Fi + Bluetooth using both effectively)

• Passenger flow pattern Analysis

• Dwell Time Analysis

• Correlations with other Airport operations data

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Our Three Year BI Roadmap (2017 – 2019)

Internet of Things/Predictive Analytics

Improve Maintenance and Conveyance Efficiencies

“Partnering for operational

excellence”

Predictive Analytics/PerformanceOptimization

Improve Facility and Operational Efficiencies/Security

“Partnering for operational excellence”

Social Media/Sentiment AnalysisIncrease DEN Passenger

Satisfaction “Winning the hearts of our

customers”

Integrated Data(Internal and External)

Improve DEN Partner Operational Efficiencies via

Collaboration“Putting DEN on the world map”

Optimize Environmental and Operational Sustainability

“Excelling in financial performance”

Passenger/Behavior Analytics

Technologies Value Proposition?• Thoughtful DIGITAL STRATEGY and Execution to Transition from a Utilities

Provider to a Strategic Partner

Enterprise Strategic Objectives

Division Strategic ObjectivesBusiness Relationship Manager Feedback

2030 Financial PlanDEN Master Plan

IT and Airport Industry Trends

Technologies Future State Objectives

Technologies Strategic Programs

2017 GoalsBusiness Cases

Funding Requests

Projects

Roadmaps

2018 Goals

2016 Goals

2015 Goals

Business Context

Technologies Digital

Strategy

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DISCLAIMER

Any use, republication or redistribution of this content is

expressly prohibited without the prior written consent of the

Author. Permission to copy and reproduce content may be

granted by the author, at their discretion, and by request

only.

Source: presentation of ROBERT KASTELITZ, DEN

at the 2016 SITA Air Transport IT Summit, Barcelona.

2016 Air Transport IT Summit. Confidential. © SITA 2016