aim360 targeted military marketing catalog

1www.AmericanInteractiveMarketing.net | 205 776 8684 | [email protected]

www.AmericanInteractiveMarketing .net

Turn-Key Recruiting & Retention Products for the National Guard 2016 Catalog

2 A M E R I C A N I N T E R A C T I V E M A R K E T I N G 3www.AmericanInteractiveMarketing.net | 205 776 8684 | [email protected]

Unique Marketing Products

• College Guide

• STEM Curriculum

• Marketing Kits

• Storefront Revamp

Campaign Management

Our solutions are turn-

key including campaign

management. This is

necessary to make sure

your marketing efforts

deliver results.

ROI Lead Tracking

We track response and

deliver reporting on all of

our products and services.

What We DoT he AiM advantage is our in-house marketing, design and production staff that is

experienced in delivering all marketing elements supporting the Army and Air National

Guard on a national, state and local basis. We are a proven provider for: lead generation

activities, increasing public awareness, managing lead databases and forwarding to

recruiters, and developing short and long-term strategic plans that incorporate National

Guard recruiting and retention initiatives.

2 A M E R I C A N I N T E R A C T I V E M A R K E T I N G

• Marketing Plan Development

• Media Campaign Development

• Project Planning & Management

• Media Placement Services

• Content Marketing

• Print Production & Fulfillment

• Organizational & Market Research

• Strategic Marketing Analysis

• Integrated Marketing Communications

• Lead Generation & Filtering Systems

• Event Marketing & Production

• Public Relations

• Targeted Marketing Services

• Local Event Marketing Assets

AIMWe are a small, boutique marketing firm with a targeted military-centric focus. With

over ten years’ experience, each of the AiM staff members has a proven, successful

track record managing extensive long-term marketing projects.

Core Competencies


Our ProductsOur products are designed to support your localized grassroots marketing while fulfilling both

your national and state mission, Our commitment is to ensure your campaign objectives are

met, and your results are tracked since your budget is contingent on tracking your Return-on-

Investment (ROI).

MARKETING KITS

Custom Signage Graphics

Print Collateral

Project Management Design

& Production

CITIZEN EARTH WATCH

Custom Signage Graphics

Print Collateral

Project Management Design

& Production

STOREFRONT KITS

Displays,

Graphic Elements,

Project Management,

ROI Reporting

SMART EVENTS

Displays,

Graphic Elements,

Project Management,

ROI Reporting

COLLEGE GUIDE

Lead Generation tool,

College-bound Entry Vehicle,

Awareness Builder,

COI Influencer

STOREFRONT RELAUNCH

Boost Enlistments

Increase Foot Traffic,

Awareness Builder

Refresh Storefronts


CAMPAIGN PRICING:

Digital Impressions: 60,000

SMART Mail Impressions: 7,000

COI or High Influencer Impressions: 4,000

TOTAL IMPRESSIONS: 71,000

PRICE PER IMPRESSION: starting at $0.12

CAMPAIGN PACKAGE: starting at $8,520

SMART EventsSMART is Specific, Measurable, Achievable, Realistic and Timely marketing objectives. Smart Events is an all-inclusive marketing strategy that increases your community awareness and provides measurable ROI by intelligently promoting your next recruiting event. SMART Events is the engine that allows all of the AIM products to be used collaboratively to form a comprehensive recruiting strategy.

What’s Included?

Plan a recruiting event. Promote the event. Track the ROI. All done for you with

SMART Events.

How does it work?

1. Data & Advertising We combine targeted

demographic data with digital

ads and smart mail to drive leads

to your custom event landing

page where they can RSVP or

request more information.

Digital Advertising

Demographic Date

Print Design

Campaign Landing Page

Response Tracking

Campaign Management

2a. Utilize our turn-key event themes 2b. We can handle all of the on-site signage & print marketing

for your event. See pages 8-11

3. ROI Reporting We track results through your

custom event landing page.

Your landing page will track

engagement through site visits,

RSVP requests and information

requests.

Store Front

Re-Launch

(See page 11)

Paying for

College

(See seperate

sell sheet)

STEM Careers

(See seperate

sell sheet)

2. Event SMART Events promotes your

existing event or we will help you

plan a new event using one of

our themes (below).


Marketing KitsYou can rely on our state-of-the-art digital printing, award-

winning sheet fed offset printing for magazines, brochures, and

catalogs. You can count on us for our expert project management

capabilities for resolute color, quality and execution. We hit our

deadlines because we know your media plan demands it, and

we emphasize perfection in every brand element, across the full

spectrum of signage and display media.

Career KitsLarge Event Displays both Indoor and

Outdoor, Tabletop Displays, Table Runners,

Ex-Up Banners, Brochure Displays with

Traveling Case & More

Event Marketing KitCustom Banners, Agendas or Programs,

Directional & Breadcrumb Signage,

Credentials, Supporting Print Resources

& More

Pricing

$2,640

Pricing Starting at

$4,800


Refreshment Graphics Campaign

2D Vestibule Logos, A-Frame Signage,

Floor Graphics, Wall Graphics,

Vinyl Contour-Cut Letters, Canvas

Outdoor Media CampaignWindow Perforated Graphics, A-Frame

Graphics, Branded Entryway Mats, Iron Yard

Signage, Design, Shipping & Install Included

Pricing Starting at

$7,600

Pricing Ranging From

$2,200 - $6,500

Storefront KitsEnhancing the Total Customer Experience Effectively

Let AiM develop a program you you and your storefronts for any budget! It is one of the things we do best, using our state-of-the-art production, intuitive design, and expert

project management and fulfillment capabilities.

We can print and install the window graphics, create the murals and wrap the walls, lay out the floor graphics and install the other elements that trick out your space. But the real thrill is in duplicating it-exactly, down to the last POP display-and rolling it out consistently through all your storefronts.

*Alternative pricing for kit components available upon request All print and production Made in the USA!

Pricing Starting at

$16,500

Multi-Level Marketing DisplaysWindow Perforated Graphics,

Branded Furniture Displays,

Lightbox with Carrying Case,

Wall Signage, Graphic Signage,

Branded Wall and Seating Area.

Includes Installation

12 A M E R I C A N I N T E R A C T I V E M A R K E T I N G

www.AmericanInteractiveMarketing.Net

Contact:

Emily M. Carter, Marketing Director, VP of

Government Sales

205.776.8684 direct • 205.223.6132 cell

[email protected]