AICI CANADA/TORONTO

Inside Image

The Canadian contingent at the 2005 Atlanta AICI Conference

Summer 2005 Volume 4 Issue 4

Table of ContentsPresident’s MessageCamila 2

News WestMember of the Year:Daniela Mastragostino! 3

Celebrating our National Membership 4

Menswear Comes out of the Closet 5

Dining Canadian Style 6

The Canadian Content Issue!

Since the last issue of Inside Image,our Canadian contingent has spreadacross the country, making us thethird largest AICI chapter in theworld! It was great to meet so manyCanadian members in Atlanta. Now Ihave faces to go with names! I hope tosee many more of you in Las Vegas nextyear. The conference is the one chancewe have to meet each other andconnect, so start planning now for May3–9, 2006 and see you in Las Vegas!

Canadians made a big impact at theAICI Conference this year. Twenty-sevenof us attended – almost half our mem-bership. At the opening dinner, Alberta’sJoanne Blake was right up front duringthe international welcome in her RootsCanada sweatshirt, baseball hat and wav-

ing her Canadian flag, and fromGatineau, Québec, Jacinthe Malette rep-resented our francophone members.

Due to the size of our country, stay-ing connected with members is a bigchallenge. In the past year, we’ve takensome steps to bring us closer, but we canstill do better – that’s where you come in.The best way to feel connected is to getinvolved, no matter where you are. Andthat’s my challenge to you. Don’t justthink about it, do it – feel free to phoneor email me, and let me know how you’dlike to contribute.

Leadership doesn’t come from the top.It comes from within.

Anne Sowden, AICI, CIPPresident AICI Toronto Chapter

Inside Image 2

PRESIDENT’S MESSAGE

Recently, I asked you how CamillaParker-Bowles could alter her image formore public appeal. Research provedthat Camilla is potent figure whogenerates paradoxical opinions: CBCregards her as a success in her circle,but is ahem, “consistent” in her look. A recent biography describes Camilla asnot “particularly clothes-conscious…never spent much time on her hair or…nails”, but at the same time, “she wasa very sexy girl… always exuded a sexyconfidence over men.”I asked AICI members to expand onthe Queen Consort.

AICI President, Anne Sowden admiresCamilla for “having a lot of guts… Whatother woman would have waited 35 yearsfor a man to marry her?” Carol Robichaudwould like to see Camilla’s hair updated,and Mihaela Ciocan answers with a fantas-tic hair alteration (at left).

AICI Canada / Toronto founder,Donna Chevrier reports that image con-sultants assisted Camilla with dental,hair, and clothing. However, “the differ-ence was not striking, so I believe thatshe rejected some of the advice andmaintained control of the outcome.”Donna maintains, “Camilla’s beauty is

not external… she will reveal her special“inner” appeal in the coming years. Shewill wisely find her own way rather thancompete with a legend called Diana.”

Resident British Royalist and AICImember, Maureen Sutherland tells methat Camilla is “far more attractive in reallife…although an uplift bra would help!… she is one strong woman with herown identity, and I think she will evolveand blossom in her own way and herown time.” Maureen would like to seeCamilla helping 50+ women realize theirgrace: “She always reminds me of a flut-tering butterfly that does not knowwhere to land. Maybe now she can landand enjoy being Camilla.”

Thanks for your thoughts,Leah MorriganInside Image Editor

CAMILA

3 Summer 2005

Alberta is celebrating its 100thbirthday, and luckily, we brushed upon image and etiquette at the Atlantaconference – the Queen visited Albertain May (but didn’t wear western garb).Many of our members fielded questionson protocol and dress while in Atlantafor the royal galas scheduled.

Speaking of conference, wasn’t itgreat? Our western Canadian delegateschose the following as highlights to theconference:

■ Many opportunities to network atvarious functions

■ Conference gave the opportunity toshare successes and challenges withlike-minded individuals, and it wasgreat to finally meetcorrespondences in person

■ It was a great way to find out what’snew in the industry, and gainknowledge and tools that will help

us stay current and move ourbusiness to the next level

■ Several consultants foundtremendous value in “SevenEntrepreneurial Skills”: this sessionhelped to clarify their vision, createa niche, be clear about their valueproposition, and learn to createwin-win agreements

■ Discussing fees can be awkward,but the “How to Set Your Fees andGet Them” session demystified theprocess and provided a formula toestablish value in the customer’s eyeThe Atlanta chapter did us proud

and it was great to see so manyCanadians there. If you didn’t have theopportunity to attend and would likeCD’s of recorded programs, contactNational Conference Recording Servicesat www.ncrsusa.com.

Joanne Blake

NEWS WEST

Daniela Mastragostino has welcomed agreat number of us into the AICI Canada/ Toronto chapter as VP Membership.Daniela has amazed and delighted all ofus by increasing our membership from 40in September 2004 to 57 by March 2005.She is reliable, consistent, warm, andfriendly. Here are some of the gushingsabout our Daniela that got her therecognition she deserves…

AICI member since 2004, MatthewKing feels that Daniela “genuinely caredabout making me comfortable and wel-come” to the association, maintaining her“constant and consistent communicationwith the new members”. WesternCanadian Liaison, Joanne Blake says thatDaniela plays “a key role in keeping ourmembership united right across Canadaby sending out regular correspondence

with updated contact information lists”.

Immediate Past President, AngèleDesgagné, acknowledges Daniela’s hardwork as VP Membership, who has notonly developed a “Welcome Package” fornew members, but a “follow-up proce-dures that will make the job of futureincoming VP Memberships Chairs mucheasier and less overwhelming”.

Daniela has charmed all of us with hersweet nature: Angèle sees her as “warm,friendly and compassionate… a pleasureto work with”, and Chapter President,Anne Sowden plans to have her cloned: “Aboard of Danielas would be a dream cometrue for any President! She’s organized,she’s committed, she’s professional, she’sgot great ideas, she’s a team player and shegets things done! In addition, she’s anabsolute delight to work with.”

AICI CANADA / TORONTO 2005MEMBER OF THE YEAR: DANIELA MASTRAGOSTINO!

Daniela Mastragostino, VP Membership, Nove Image

Photo courtesy ofCanadian Heritage

Joanne Blake

Inside Image 4

With members from Halifax toVictoria, what are you doing forCanada Day?

AICI Associate member, MaureenSutherland of Class Act Concepts, saysthat in Leamington, Ontario (the mostsouthern point in Canada), “we celebrateCanada’s Birthday at our award-winningMarina: beautiful baskets of locally grownflowers are everywhere,birthday cake, fire-works, and all.”

Province-wide,Nova Scotia hosts picnics, parades,concerts and fireworks for Canada Day.AICI Associate Member Sharon Skalingof Panoply 3D Image Consulting assuresus that Pier 21, the historic “Gateway to

Canada”, will host a MulticulturalVillage Fair with music, dancing, andbirthday cake.” Citadel Hill, anotherHalifax historical site … will have thetraditional noon cannon salute (weHalagonians set our watches by it)”. By

the end of Canada Day, “every-one will be friends –

you don’t stay astranger long in our

city”.

Originating from Regina,Saskatchewan, Leah Morrigan of LeahMorrigan Image Consulting for Menrecalls the Canada Day tradition:“Everyone goes to Wascana park in thecentre of the city to walk around the gar-dens, listen to local musicians, picnic,canoe, bike, see and be seen. However,”she warns, “industrial-grade mosquitonetting is the preferred fabric if youdecide to stay for fireworks that night.”

Celebrating continues post-CanadaDay in Alberta, and getting into thespirit requires special clothes! JoanneBlake reports that most Calgarians are inrodeo wear for the Calgary Stampede(July 8 – 17). Denim, boots and hatsare everywhere!

For the gold rush theme ofEdmonton’s Klondike Days (July 21to 30) , stampede gear can work, or along skirt and peasant blouse can give amore elegant 1800’s look.

CELEBRATING OURNATIONAL MEMBERSHIP– LET’S GET TO KNOWEACH OTHER BETTER!

Legislative building,Regina, SK.

Photo The Alberta Cattle Commission

Photo courtesy of Mr. Jim Tustian, The Edmonton KlondikeDays Association.

The synergy of movies, television,magazines, and our changing attitudestowards men’s fashion supports thedemand for luxurious, upscale casualclothing. Ageing boomers and upcomingmetrosexuals are driving the need foredgier upscale men’s dressing in a widearray of colour. This trend was evident atthe inaugural Menswear Fashion NorthShow (February 2005) at the TorontoInternational Centre, Airport Rd.

Since Mode Homme closed its doorsin Montreal 2003, Canada had beenwithout a menswear showuntil Ralph Weil, president ofMeteor Show Productions, wasapproached by Gary Waters,of Gary Waters Menswear andchair of Menswear FashionNorth. Weil, Waters, and agroup of Canadian retailersdecided it was time to host apremier showcase of everythingthat is new and exciting in theMenswear Industry.

Standing out like wild flow-ers on the side of a dark greyhighway, these Canadian retail entrepre-neurs are driving the demand for the men’supscale casual look:

With a head of untamed creativecurls, premium denim jeans, and a signa-ture heraldry shirt, Jordan Lipson, locat-ed in Etobicoke, and 3rd generation ofthe Lipson Shirtmakers dynasty, signi-fies a changing of the guard. The fine tai-loring of a Lipson shirt combined withthe creative energy of pattern, logo andcolour puts Jordan’s DAGR shirts(www.dagr.com) at the forefront of whatmen want in their dressing.

A distribution company for manymen’s brands of luxury sportswear in

Burlington, Throat Threads Apparel(www.throatthreads.com), is truly a suc-cess story. Russ Fearon began designingand distributing neckties from his base-ment in 1993, and now runs one ofCanada’s fastest growing companies, asnoted by Profit 100 magazine for thethird year in a row. Fearon has devel-oped excellent supplier-retail relation-ships with retailers like Tommy Hilfiger,Chip & Pepper and Nat Nast, and withother young fashionistas, promotes casu-alization of the workplace. Russ predictsmore premium denim, technical fabrics

mixed into woven wear, andlots of colour is in his Fall2005 collection.

Exciting yellow, pink andgreen styrofoam noodles pro-vided an excellent backdrop forthe message of colour VinceMagri of Eros Ties, inWoodbridge. “You want to besafe, go to the Bay, or buyblack. You have to offer thecustomer something different.Colour, not too much, just atouch, you have to take a risk,”

says Vince, who represents anotherCanadian fashion success story. Whenasked how he got into the necktie busi-ness, Vince replies, “I went to Del LaSalle and wore ties all through highschool”. He now sources the finest of fab-rics directly from the mills in Europe.

Look for the Eros label in middle tohigh-end menswear in the southwesternOntario region, such as Garveys & Per Luiof Oakville and 28 Southside in Hamilton.

The Fall Menswear Fashion NorthShow was a huge success and will be repeat-ed for the Spring 2006 forecast in August14th-16th 2005 (www.fashionnorth.com).

Patrice Casey5 Summer 2005

MENSWEAR COMES OUT OF THECLOSET WITH A SPLASH OF COLORAT MENSWEAR FASHION NORTH

DAGR shirts

Shirts by Eros Vince Magri@ Eros

Patrice Casey

Inside Image 6

DINING CANADIAN STYLEIn today’s increasingly globalenvironment, knowing what’s expectedwhen you sit down to eat can bechallenging. In Canada, our multiculturalsociety creates even more diversity aseach culture brings its own rituals to thetable. This can be confusing even forthose individuals who are well travelled.However, in western society there aretwo distinct dining styles. The AmericanDining Style and the Continental orEuropean Dining Style.

First Things FirstWhether you are in Europe or the

US, after you are seated, place your nap-kin on your lap. The host leads the way.Guests should follow. There are two dif-ferent napkins: a luncheon napkin and adinner napkin. The luncheon napkin issmall and is placed on your lap, openedall the way. The dinner napkin is largeand is placed on the lap (over both legs)in half with the fold towards you.

European Dining… with StyleThe fork is held in the left hand with

the tines facing down. The knife is heldin the right hand with the index fingeralong the back edge of the knife with theblade facing the plate. The food is cutand speared or pushed onto the back ofthe fork with the knife. The kniferemains in the right hand while eating.

Distinctly American DiningWhen cutting food, hold the fork in

the left hand and the knife in the righthand, in the same way as the Europeanmethod. After one piece of food is cut,the knife is placed at the top right cornerof the plate, with blade facing the plate.Transfer the fork to the right hand. Foodis eaten with the tines facing up. Theright hand stays on your lap.

Taking a BreakIf you want to take a break, but don’t

want your plate taken away, signal thisby placing the fork and knife at rightangles on the plate, tines facing down.When dining American style hands goon the lap. Wrists, arms and elbows stayoff the table. Europeans keep their handsand wrists above the table at all times.

Signal You’re FinishedWhen the meal is finished place your

fork and knife on the plate diagonallylike the 10: 20 position on a clock. Theknife sits above the fork with the bladefacing toward it. Napkin goes to the leftof the plate…never on it.

Here in Canada, although different,neither approach is right or wrong.Whether dining socially or for business,the meal is a time to interact and relax.Knowing the nuances of each diningstyle can help you feel more comfortableand at ease during your dining experi-ence. Choose the method that you likethe best…and enjoy!

Kimberly Law is the first AICI CertifiedImage Professional in Western Canada, thePrincipal of Personal Impact Internationaland she presently serves as Vice President ofMembership on AICI’s International Board.She is a speaker, consultant and coach and hasover 20 years in personal branding and profes-sional marketing. Contact Kimberly atkim@personalimpact.ca

European Dining…with Style

Distinctly AmericanDining

7 Summer 2005

Damon Allan, Alexander SteelImage Consulting, interviewed on“Acting and Looking Smart” for CBCRadio, in March, and in April discussedhow to have a successful business indowntown Hamilton with the HamiltonSpectator in “Business Ambassadors”.

Patrice Casey of Inside Out Imageand Matthew King of MatthewAlexander had their first media appear-ance in April on Rogers Daytime Toronto.Representing the Learning Docks, a newlifestyle school offering image-based pro-grams, the duo presented “Dressing foryour global closet", with models display-ing ethnic and Bohemian styles gener-ously contributed by H&M andWinners. Look out for Patrice andMatthew in future media appearancespromoting the Learning Docks!

Donna Chevrier, AICI, CIP, of DonnaChevrier and Associates, recently inter-viewed with an Ottawa Citizen colum-nist about the new Pope’s image and thedark circles under his eyes.

Debbie Desjardins, PremiereCommunications Co., commented onPaul Martin’s image in his televisedspeech in April for the Canadian Press,and wrote an article about Fashion FitFormula for Skate Canada’s BC Thin Icemagazine in the spring/summer issue. Asof May 2005, Debbie is the “Grooming”editor of AICI’s Image Update magazine.

Katherine Hess, AICI, of EnhancedImpressions interviewed about percep-tion management for Calgary Herald andthe Edmonton Journal in ‘Dress Like YouMean It’ (April 2005), and was featuredin ‘Holiday Office Etiquette’ in the Aprilissue of Simply Divine.

Kimberly Law, AICI CIP, PersonalImpact International, taped four featuresegments with Global TV weekend newsanchor Robin Stickley, including ‘TheArt of Introductions’, ‘Table Manners forKids’, ‘Work Clothes that Work’, and

‘How to Take Off Those ExtraPounds…Visually’, to air on Global TV’sBCTV Weekend Morning News.

Kimberly Law, AICI CIP (PersonalImpact International), Mihaela Ciocan(Image Pro Image Consulting) and KlaraKroupa (Savant Style), formed a guestpanel on Vancouver’s CityTV EveningNews, to discuss party leaders’ image issuesduring their May 3, 2005 debate for theBC Provincial Election 2005.

Carol Robichaud, FACC, AICI, CIPinterviewed for the Canadian Press inApril 2005, discussing how politicianscould change their image to win votes.

Maria Smith, Image Impact, inter-viewed for Thunder Bay’s CKPR 580radio in March 4 about her involvementwith the interactive business event,Northern Women’s Expo. Maria discussedthe importance of dressing for the busi-ness culture, and how to assess what peo-ple should wear based on height, hair andcolour with newscaster, Clay Young. Theinterview aired a second time on March 5.

Sharon Skaling, Panoply 3D ImageConsulting: Progress Magazine, AtlanticCanada’s best-read business periodical fea-tured Sharon’s entrepreneurial spirit inMay. A regular in Business Voice, the HalifaxChamber of Commerce’s business journal,Sharon is featured in ‘Look Good, FeelGood’ in the May issue and ‘ProfessionalDevelopment IS Business’ in June.

Anne Sowden, AICI CIP, featured ina series of professional image articles inthe February, March and April issues ofInvestment Executive, and commented onCamilla Parker-Bowles’ image in TorontoOne in February. Her remarks aboutToronto Mayor David Miller’s body lan-guage featured in the National Post’s“Miller scores higher on charm thandeeds” in March, and her views on theimage of a Ryerson SAC presidentialcandidate featured in The Eyeopener’s“Political Cleavage”.

MEMBER SPOTLIGHTS

CHANGE OF ADDRESSPlease contact

Daniela Mastragostino,VP Membership

Phone: 416.833.7061daniela@noveimage.com

Visit our website Toronto chapter

www.aicicanada.comInternationalwww.aici.org

CALLING ALLREPORTERS IN HIDING

We encourage all of ourmembers – especiallythose of you outside ofToronto – to write andshare articles relating toimage. Please send your storiesto Leah Morrigan atleah@transformyourself.ca.

Inside Image 8

AICI Inside Image ispublished four times a year as aforum for the exchange of ideasand information by its members

and guests.

All rights reserved.

EditorLeahMorrigan 416-960-8234

Creative Direction – Côté DesignNewsletter Layout – Elisabeth Prosper

416-703-7936

All submissions are consideredto be the views of the author

and do not necessarily reflect the policies or views of AICI.

AICI CANADA/TORONTO

NEWSLETTER ADVERTISING RATESInside Image is distributed to all AICIToronto Chapter members and AICIchapters around the world. It is alsoavailable through our websitewww.aicicanada.com

SIZE MEMBER NON MEMBERRATES RATES

Business Card $ 40 $ 501/8 page $ 45 $ 551/4 page $ 60 $ 851/2 page $105 $1901/2 page $160 $235(outside back cover)

For more information aboutadvertising, please contact Leah Morrigan at 416-960-8234

Board of Directors 2004 – 2005

PresidentAnne Sowden

AICI, CIP416-429-8028

Past PresidentAngèle Desgagné

AICI, CIP905-469-1889

Treasurer/SecretaryNyla Ibraham416-897-7749

VP ProgramsZayna Mosam416-919-5105

Program Marketing ChairKim England416-605-6814

VP MembershipDaniela Mastragostino

416-833-7061

Website ChairDamon .Allan416-985-4624

Newsletter EditorLeah Morrigan416-960-8234

Western Canada LiaisonJoanne Blake, AICI

780-472-0767

Mission StatementTo support theprofessional

development of imageconsultants througheducation, resourcesharing, camaraderie

and communityinvolvement.

To set standards for theimage industry that

promote professionalism,credibility andrecognition.

MEMBERSHIPREPORTIt is my pleasure to welcome ournewest Associate members to theAssociation of Image Consultants,Toronto/Canada chapter:

Jessica BowdenU.b.U. Unique beauty UnderneathImage EnterprisesTimberlea, NS902-492-2474ubu4u@eastlink.ca

Wanda FluneyPotentialsBarrie, ON705-792-5894 potentials@rogers.com

Suzanne FrereSuzanne Frere ICGatiwea, QC819-684-3833suzanne@frere.net

Betty ManosRebirth of CharmToronto, ON416-488-5367betty.manos@sympatico.ca

Lila ReggadImage-Pluus IncToronto, ON416-999-6540lilareggad@image-pluus.com

Sharon SkalingPanoply 3D Image ConsultingHalifax, NS902-431-0861sharon@panoply3d.com

Snezana StevanovicToronto, ONfame3939@aol.com

Daniela MastragostinoNové Image ConsultingToronto, ON