ahk export to europe - germany 01
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Verfasser, Organisation, Datum
Exporting Opportunities to Europe -
Germany
Exporting Opportunities to Europe -
Germany
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Dr. Peter Goepfrich, AHK, 29.09.2010
EXPORT in times of globalisation
Global trade is becoming a greater challenge:> concentration of trade is accelerating within regional
markets, especially the EU
> the time-factor is gaining momentum as a competitiveinstrument on the production as well as on the distributionside
> due to market saturation in many sectors customercultivation and customer care are crucial marketing andsales tools
> quality labels and environmental standards become more
and more important> brands are very important marketing instruments
> quality, reliability is key for success
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Dr. Peter Goepfrich, AHK, 29.09.2010
Newcomers on the export markets
Enterprises which are newly thinking about exporting havetherefore to carefully consider what markets they want toconquer and they have to do it with all vigor in order to reach
a sustaining success. Gaining a foothold in the European market is challenging
and, if successful, rendering at the same time.
Especially the German market bears greater potentialcompared to other markets in offering a fascinating andpromising field of activity.
But it cannot be denied, that this market also imposes risksand such risks must be adequately addressed prior to taking
a decision concerning market penetration
Knowledge of the market and the terms of trade is key forsuccess
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
The European Union
27 member countries
501 million inhabitants (7% of the worlds population) Trade between EU and rest of the world: 20% of global
exports and imports.
European Single Market: goods, services, persons andcapital can move freely between the member states.
European Customs Union: goods only go trough customprocedures at the point of entry to the EU (common customs
tariff rates for goods imported from non-member countriesinto the Customs Union area).
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Dr. Peter Goepfrich, AHK, 29.09.2010
Services
73%
Industry25%
Agriculture
2%
Exporting Opportunities to Europe -Germany
Economic situation in the European Union:
Favorable developments after the crisis due to economic stimuluspackages
GDP 2008: 12,506 bn. EUR GDP per capita 2008: 24,962 EUR (cf. UAE: EUR 34,796)
GDP per sector:
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Exporting Opportunities to Europe -Germany
EC-GCC cooperation agreement (1989):
Agreement seeks to improve trade relations and stability
The agreement created a Joint Council and a Joint CooperationCommittee which meet annually.
EU-GCC free trade agreement
FTA talks were initiated in 1990 but still no agreement (disputesover market access and human rights).
Despite the lack of an FTA, EU and GCC are major trade partners
GCC is currently the EU's fifth largest export market and the EU isthe top trading partner for the GCC (18% of total GCC trade).
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Facts about Germany
82 million inhabitants 16 Federal States (old and new ones)
GDP (2009): EUR 2,404 bn. (cf. UAE: EUR 170 bn.) GDP per capita (2009): EUR 29.406 (cf. UAE: EUR 34,796) GDP per sector (2009):
Services 55.1% Industry 26.6%
Trade 17.5%
Agriculture 0.8%
Europes largest market (20% of European GDP) Germany pays more than 25% of EC Budget Germany is leading in imports and exports in EU
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Economic situation in Germany
Exporting country (World export champion until 2008)
Export (2009): EUR 808 bn. Import (2009): EUR 674 bn.
Number of companies (2007): 3.63 million
SMEs: 99.7% German economy is both highly industrialized and
diversified, equal focus on services and production.
Purchasing power per capita: EUR 18,904 (Europeanaverage: EUR 11,699).
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Exporting Opportunities to Europe -Germany
World Champion in Exports
16%
13%
11%
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Exporting Opportunities to Europe -Germany
Foreign trade between Germany and UAE
2,15
0,18
2,88
0,19
3,07
0,18
3,23
0,23
3,55
0,32
4,31
0,37
5,4
0,46
5,84
0,43
8,16
0,51
6,11
0,43
0,00
1,00
2,00
3,00
4,00
5,00
6,00
7,00
8,00
9,00
bn.
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Importe
Exporte
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Non-ferrous metal
14%
Electronics
8%
Electro-
Technology8%
Chemical
Products
6%
Plastics
5%
Others
59%
Exporting Opportunities to Europe -Germany
Exports from UAE to Germany (2009): 0.47 bn. EUR
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Germany - Europes Global Logistics Hub
Highly efficient transportation of goods and passengers by road,rail, sea and inland waterways
28% of the European logistics market pass through Germany
Europes second largest port in Hamburg and over 250 inlandports.
Frankfurt/Main: 9th largest airport in the world (cargo andpassenger volume)
Highest highway kilometer density level in Europe
High-speed railway network
In the centre of Europe, Germany provides easy access todomestic and international markets.
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Why export to Germany?
Free and open market: no restrictions to capital transactions, real estatepurchases, repatriation of profits, or access to foreign exchanges.
Stable economic environment
First class logistic infrastructure
Stable and Transparent Legal System
Availability of sufficient suppliers
Centre of Europe: Access to the regional market (Western & EasternEurope)
Leading country in the trade fair business
UNCTAD World Investment Prospects Survey 2009-2011:Germany ranks second within the EU-15, and seventhinternationally in the most attractive business locations in therelevant regions 2008-2010 category.
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Customs and Tariffs
Imported goods must be accompanied by a customsdeclaration.
Custom duties derive from the value of the imported goods.
Import turnover tax (goods imported to Germany from non-EU-states): 19%
Customs procedure: Release for Free Circulation: Importedgoods are subject to normal customs duties and importtaxation. The importer pays the duties and may dispose of
the goods freely.
European Single Market/Common Customs Tariff: No dutiesin between member states.
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Taxation
VAT is raised regardless of citizenship, residence, main placeof management, place of billing or payment.
Only criterion: entrepreneur executes taxable transactionsabove a certain volume.
VAT rate:
Normal rate (supplies of goods and services): 19%
Lower rate for certain goods (ex: books, food): 7%
Exemptions:
Small enterprises (turnover during the last year below EUR 17,500) Specific service sectors (ex: healthcare, education, financial,
voluntary services).
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Norms and Standards
CE-Marking
Norms and Quality standards (DIN) Safety Markings
Environmental Labels
Labeling Organic Products Labeling Fair Trade
Some of the German legal provisions even go beyond theEuropean standard (ex: toys, textiles and jewelry).
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Norms and Standards: CE Marking
Most products sold in the EU need to carry a CEmarking.
CE ('Conformit Europenne') indicates that the respectiveparty has successfully assessed the goods forcompliance with European safety standards.
CE marking is affixed to the product by either themanufacturer (if the product was made in the EU) orthe importer (if it was produced elsewhere).
Issuing this self-declaration also makes themanufacturer or importer legally responsible forassuring the goods actually conform to therequirements.
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Food Safety
Institutions on the European, national, state and municipallevel constantly monitor food products along the whole
supply chain.
Manufacturers, importers, vendors and retailers are allresponsible for the food they place on the market.
Generally, vendors of food products do not need a specialregistration or permission to do business, as long as theirmerchandise conforms with legal standards, such as the
specific informational and labeling requirements, and as long
as they do not pose any danger to consumers' health.
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Patents, Licensing, Trademarks
Trademarks and patents are well protected in Germany.
Company and products should not infringe on existingintellectual property rights that have already beenestablished in the German market.
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
Market Entry
Direct import by large German clients
Indirect import through importers or wholesalers
Commercial agents By own subsidiary (branch office,company)
How to establish contacts to clients / intermediaries
Visit / Exhibiting at Trade Fairs
Further important aspect
Product Branding
Marketing
Ecology (Organic food,nonhazardous products, green products)
Fairtrade labels etc.
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Dr. Peter Goepfrich, AHK, 29.09.2010
Exporting Opportunities to Europe -Germany
References and useful links
German Business Portalwww.german-business-portal.info
Germany Trade & Investwww.gtai.com
Customswww.zoll.de
Federal Office for Economics and Export Control (BAFA)www.bafa.dehttp://www.bafa.de/bafa/en/import/index.html
Association pf the German Chambers of Industry & Commerce (DIHK)www.dihk.de
http://www.dihk.de/english/international/tasks/exportimport.html
DIN German Institute for Standardizationwww.din.de
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Exporting Opportunities to Europe -Germany
German Emirati Joint Council for Industry & Commerce (AHK)
www.ahkuae.com
Contact Person: Daniela Calligaro
Email: [email protected]
Dubai - Business Village, Office 618, Port Saeed, DeiraP.O. Box 7480, Dubai, UAEPhone: +971 (0) 4 4470100
Fax: +971 (0) 4 4470101Email: [email protected]
Further Offices in Abu Dhabi, Oman and Qatar.Services for Bahrain
and Kuwait are available.