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April 13, 2012 Sanjiv S Gupta, Senior TME Intel Corporation

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April 13, 2012

Sanjiv S Gupta, Senior TMEIntel Corporation

PROJECT YOU SOME HISTORY The Phenomenon Leader and Followers Basic Business Forecast The Demand for Internet Data 4G technologies Mobile WiMAX NBP Options for Service Providers Summary

“Project You.” – Will the Marriage of behavior and technology finally help us kick our bad habits, Delta’s SKY Magazine

ARPA(1958), DARPA (1972), ARPA(1993), DARPA (1996).

ARPA (US Military) funded a research project called, “ARPANET” and later “Internet,” in 1969

The volume success for iPhones and iPads has been a result of a mass addiction/mass adoption for an always-on, always-connected, intuition-based, data-consuming mobile computing experience that Apple has succeeded “so brilliantly” in bringing to the end-user

Source: Mobile Magazine, December 2008

Source: The Economist, March 2012

Source: IDC, 2012

Source: IDC, 2012

Is the Dumb Pipe being exhausted by a multimedia data -hungry population ?

Source: IDC, March 2012

Source: Euromonitor International, March 2012

Global Internet Users: 2010-2020

Source: IDC, 2012

Source: WiMAX Forum, 2009

August 3, 12 2005 -Sprint merger with NEXTEL approved by FCC and formed, respectively

May 7, 2008 – Sprint Nextel announced merger of its WiMAX unit with Clearwire resulting in Clear

October 8, 2008 – Sprint launched WiMAX in Baltimore

January 6, 12 2009 –Clear launched WiMAX in Portland and Atlanta, respectively

etc.Baltimore WiMAX Launch, Oct 8, 2008

“At least 100 million U.S. homes should have affordable access to actual download speeds of at least 100 megabits per second and actual upload speeds of at least 50 megabits per second.”

“The United States should lead the world in mobile innovation, with the fastest and most extensive wireless networks of any nation.”

“Every American should have affordable access to robust broadband service, and the means and skills to subscribe if they so choose.”

FCC introduced NBP in March 16, 2010 to enable entirely new industries and unlock vast new possibilities for existing ones

“When written in Chinese, the word ‘crisis’ is composed of two characters—one represents danger and the other represents opportunity.” -JFK

Source: Onyeije Consulting LLC

Social networking applications, social health applications, Microsoft Windows 8 OS, Android OS, iOS, etc. are not only end-user initiated, they also poll the network even when the device is idle and asleep – impacts how you dimension and plan a network

Research project called ARPANET and later INTERNET was founded/funded by ARPA in 1969

It was Apple which lead the creation of an always-on/always-connected, intuition-based, application-rich mobile computing experience for the masses

A massive onslaught of tablets, smart phones and ultrabooks following the success of Apple are designed with the end-user experience in mind (which involves tremendous data manipulation, processing, and communication

The Network Infrastructure will achieve close to 1 trillion dolar revenues in 2012 in order to support the demands imposed by 1 billion devices and 48 billion apps in 2012

Global SS growth will be mainly in CEMA and Asia Pacific now till 2015 with close to 2B connected devices by 2016

4G LTE was designed just like WiMAX with spectral efficiency in mind for the support of high-speed, bandwidth intensive, low-latency multi-media applications

4G WiMAX proved itself as an off-the-shelf broadband wireless technology which could support the quality of service required by the end-user

The FCC launched the National Broadband Plan in 2010 to mandate the planning, development and delivery of broadband wireless to the remaining 100 million Americans

The spectrum crisis is an opportunity for the industry to enable a variety of existing technology options to accommodate the insatiable data-demand well into the future