agile product development for media organisations
TRANSCRIPT
Discovering StatuesBusiness model innovation by design
Renate Nyborg | @renate Founder & CEO, Pleo
!Guardian Changing Media Summit, 18th March 2014
HYPERBOLIC STATEMENTS AHEAD
DISCLAIMER!!
“Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.”
- Michelangelo
Living in a world without assumptions
Screenshots of news articles are hitting the front page of image sharing site Imgur
Amazon is probably the world’s best serial business model innovator
Amazon Prime $1 billion business
Psychological tie-in
Amazon Kindle Low cost devices Money on content
Amazon Web Services Multibillion-dollar business Turning internal technology
into a powerful cloud-computing service
“Discovering Statues”: Take a holistic view of your raw materials
Allow products and business models to emerge
CASE STUDY: MEDIA CLIENT
Pick three “stones”
Content Consumption
Data & Visualisation
Publishing Tools
Explore unique behaviours
Find desired behaviours
Lean and agile approach
Agile budget
Weekly sprints
2x weekly status calls
Shared and visible backlogs
A small and focused team
Media Organisation Pleo
CTO Product Director
Mobile Product Manager
Technology Advisor
Product Lead
Back End Developer
UX/UI Designer
iOS Developer
Scalable architecture: cloud based tools, open source software, public APIs...
Phased approach
Results
Fully flexible API built in Ruby
iOS Prototype
4 Potential Business Models
Key Learnigns5 Key Learnings
We thought we would build a beautiful front-end We discovered magic in creating a unique back-end
Internal lead needs to be open to hands-on approach and agile process
Find ways to rise above lines in the sand
Get customer feedback early on – but not TOO soon! Would you be excited by a mockup of Flipboard?
Protect R&D from team changes and other roadblocks
CASE STUDY: FOUNDERS FORUM
Our next “stones”
Founders Forum Future Entrepreneurs eLearning
In a world that changes every Tuesday, we must discover sculptures in raw materials; rather than
hammer out preconceived ideas
“Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.”
- Michelangelo
You might discover magic where you least expect it
