agia -- membership marketing gps demo somastream inc
TRANSCRIPT
![Page 1: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/1.jpg)
Copyright 2012 SomaStream Inc. 1
SomaStream’s Membership MarketingGPS Intro for AGIA
Leveraging the power ofprospect involvement
Thomas C. SelleckSomaStream Inc.
www.SomaStream.blogspot.com
![Page 2: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/2.jpg)
Copyright 2012 SomaStream Inc. 2
Membership Marketing GPS
The internet marketing path
should be simple and direct:• Targeted prospect or house list
• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page
• A specific sales offer page• The prospect buys
![Page 3: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/3.jpg)
Copyright 2012 SomaStream Inc. 3
Membership Marketing GPS
The internet marketing path
should be simple and direct:• Targeted prospect or house list
• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page
• A specific sales offer page• The prospect buys
![Page 4: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/4.jpg)
Copyright 2012 SomaStream Inc. 4
Membership Marketing GPS
The internet marketing path
should be simple and direct:• Targeted prospect or house list
• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page
• A specific sales offer page• The prospect buys
![Page 5: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/5.jpg)
Copyright 2012 SomaStream Inc. 5
Membership Marketing GPS
The internet marketing path
should be simple and direct:• Targeted prospect or house list
• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page
• A specific sales offer page• The prospect buys
![Page 6: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/6.jpg)
Copyright 2012 SomaStream Inc. 6
Membership Marketing GPS
The internet marketing path
should be simple and direct:• Targeted prospect or house list
• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page
• A specific sales offer page• The prospect buys
![Page 7: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/7.jpg)
Copyright 2012 SomaStream Inc. 7
Membership Marketing GPS
The internet marketing path
should be simple and direct:• Targeted prospect or house list
• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page
• A specific sales offer page• The prospect buys
![Page 8: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/8.jpg)
Copyright 2012 SomaStream Inc. 8
Membership Marketing GPS
The internet marketing path
should be simple and direct:• Targeted prospect or house list
• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page
• A specific sales offer page• The prospect buys
![Page 9: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/9.jpg)
Copyright 2012 SomaStream Inc. 9
Membership Marketing GPS
The internet marketing path should be simple and direct.
Problem is, there are many pitfalls:
• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.
![Page 10: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/10.jpg)
Copyright 2012 SomaStream Inc. 10
Membership Marketing GPS
The internet marketing path should be simple and direct.
Problem is, there are many pitfalls:
• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.
![Page 11: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/11.jpg)
Copyright 2012 SomaStream Inc. 11
Membership Marketing GPS
The internet marketing path should be simple and direct.
Problem is, there are many pitfalls:
• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.
![Page 12: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/12.jpg)
Copyright 2012 SomaStream Inc. 12
Membership Marketing GPS
The internet marketing path should be simple and direct.
Problem is, there are many pitfalls:
• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.
![Page 13: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/13.jpg)
Copyright 2012 SomaStream Inc. 13
Membership Marketing GPS
The internet marketing path should be simple and direct.
Problem is, there are many pitfalls:
• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.
![Page 14: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/14.jpg)
Copyright 2012 SomaStream Inc. 14
Membership Marketing GPS
The internet marketing path should be simple and direct.
Problem is, there are many pitfalls:
• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.
![Page 15: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/15.jpg)
Copyright 2012 SomaStream Inc. 15
Membership Marketing GPS
The overall problem is a low commitment to following the path.
Why?
The internet marketing processis often too impersonaland offers the prospectno meaningful engagement.
![Page 16: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/16.jpg)
Copyright 2012 SomaStream Inc. 16
Membership Marketing GPS
Overall a low commitmentto following this path.
Why?
The internet marketing processis often too impersonaland offers the prospectno meaningful engagement.
![Page 17: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/17.jpg)
Copyright 2012 SomaStream Inc. 17
Membership Marketing GPS
Ideal Internet Marketing Process:
What would it look like?
![Page 18: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/18.jpg)
Copyright 2012 SomaStream Inc. 18
Membership Marketing GPS
Ideal Internet Marketing Process:
Emulates a personal, one-on-one conversation with a skilled salesperson
![Page 19: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/19.jpg)
Copyright 2012 SomaStream Inc. 19
Membership Marketing GPS
Ideal Internet Marketing Process:
• Evaluation of the prospect’s needs
• Personal engagement & interaction
• Feedback and re-framing of needs• Involvement and reinforcement
• Individualization of benefits
• Highly targeted offer
• Need-fulfilling close
![Page 20: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/20.jpg)
Copyright 2012 SomaStream Inc. 20
Membership Marketing GPS
Ideal Internet Marketing Process:
• Evaluation of the prospect’s needs
• Personal engagement & interaction
• Feedback and re-framing of needs• Involvement and reinforcement
• Individualization of benefits
• Highly targeted offer
• Need-fulfilling close
![Page 21: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/21.jpg)
Copyright 2012 SomaStream Inc. 21
Membership Marketing GPS
Ideal Internet Marketing Process:
• Evaluation of the prospect’s needs
• Personal engagement & interaction
• Feedback and re-framing of needs• Involvement and reinforcement
• Individualization of benefits
• Highly targeted offer
• Need-fulfilling close
![Page 22: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/22.jpg)
Copyright 2012 SomaStream Inc. 22
Membership Marketing GPS
Ideal Internet Marketing Process:
• Evaluation of the prospect’s needs
• Personal engagement & interaction
• Feedback and re-framing of needs• Involvement and reinforcement
• Individualization of benefits
• Highly targeted offer
• Need-fulfilling close
![Page 23: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/23.jpg)
Copyright 2012 SomaStream Inc. 23
Membership Marketing GPS
Ideal Internet Marketing Process:
• Evaluation of the prospect’s needs
• Personal engagement & interaction
• Feedback and re-framing of needs• Involvement and reinforcement
• Individualization of benefits
• Highly targeted offer
• Need-fulfilling close
![Page 24: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/24.jpg)
Copyright 2012 SomaStream Inc. 24
Membership Marketing GPS
Ideal Internet Marketing Process:
• Evaluation of the prospect’s needs
• Personal engagement & interaction
• Feedback and re-framing of needs• Involvement and reinforcement
• Individualization of benefits
• Highly targeted offer
• Need-fulfilling close
![Page 25: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/25.jpg)
Copyright 2012 SomaStream Inc. 25
Membership Marketing GPS
Ideal Internet Marketing Process:
• Evaluation of the prospect’s needs
• Personal engagement & interaction
• Feedback and re-framing of needs• Involvement and reinforcement
• Individualization of benefits
• Highly targeted offer
• Need-fulfilling close
![Page 26: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/26.jpg)
Copyright 2012 SomaStream Inc. 26
Membership Marketing GPS
Ideal Internet Marketing Processin a nutshell:
• Engagement • Interaction• Personalization
![Page 27: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/27.jpg)
Copyright 2012 SomaStream Inc. 27
Membership Marketing GPS
Ideal Internet Marketing Processin a nutshell:
• Engagement • Interaction• Personalization
![Page 28: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/28.jpg)
Copyright 2012 SomaStream Inc. 28
Membership Marketing GPS
Ideal Internet Marketing Processin a nutshell:
• Engagement • Interaction• Personalization
![Page 29: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/29.jpg)
Copyright 2012 SomaStream Inc. 29
Membership Marketing GPS
Ideal Internet Marketing Processin a nutshell:
• Engagement • Interaction• Personalization
![Page 30: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/30.jpg)
Copyright 2012 SomaStream Inc. 30
Membership Marketing GPS
Ideal Internet Marketing Process: Engagement, Interaction & Personalization
One possible solution is a “wizard”based on an interactive database.
The prospect answers questions or selects options in a sequentialprocess and the “wizard”determines a targeted offer
![Page 31: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/31.jpg)
Copyright 2012 SomaStream Inc. 31
Membership Marketing GPS
Ideal Internet Marketing Process: Engagement, Interaction & Personalization
One possible solution is a “wizard”based on an interactive database.
The prospect answers questions or selects options in a sequentialprocess and the “wizard”determines a targeted offer
![Page 32: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/32.jpg)
Copyright 2012 SomaStream Inc. 32
Membership Marketing GPS
Ideal Internet Marketing Process:
A new problem:
Programming for a wizard can be complex and expensive
![Page 33: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/33.jpg)
Copyright 2012 SomaStream Inc. 33
Membership Marketing GPS
Ideal Internet Marketing Process: Engagement, Interaction & Personalization SomaStream’s Membership Marketing GPS
is the easier & more efficient way
to provide highly personalized
experience with less effort and
much lower programming cost.
![Page 34: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/34.jpg)
Copyright 2012 SomaStream Inc. 34
Membership Marketing GPS
SomaStream’s Membership Marketing GPS guides the prospect along a
rewarding interactive path of discovery towards a personalized offer.
![Page 35: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/35.jpg)
Copyright 2012 SomaStream Inc. 35
Membership Marketing GPS
• Innovative way to guide your prospects to a personalized offer
• Leads prospects through a series of interactions to a “destination” that meets their specific needs
![Page 36: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/36.jpg)
Copyright 2012 SomaStream Inc. 36
Membership Marketing GPS
• Innovative way to guide your prospects to a personalized offer
• Leads prospects through a series of interactions to a “destination” that meets their specific needs
![Page 37: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/37.jpg)
Copyright 2012 SomaStream Inc. 37
Membership Marketing GPS
Your website visitors enjoy:
• An enticing but simple process of engagement
• Deepening commitment to finding out more
• An enjoyable self-discovery process• The satisfaction of getting personalized
recommendations
![Page 38: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/38.jpg)
Copyright 2012 SomaStream Inc. 38
Membership Marketing GPS
Your website visitors enjoy:
• An enticing but simple process of engagement
• Deepening commitment to finding out more
• An enjoyable self-discovery process• The satisfaction of getting personalized
recommendations
![Page 39: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/39.jpg)
Copyright 2012 SomaStream Inc. 39
Membership Marketing GPS
Your website visitors enjoy:
• An enticing but simple process of engagement
• Deepening commitment to finding out more
• An enjoyable self-discovery process• The satisfaction of getting personalized
recommendations
![Page 40: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/40.jpg)
Copyright 2012 SomaStream Inc. 40
Membership Marketing GPS
Your website visitors enjoy:
• An enticing but simple process of engagement
• Deepening commitment to finding out more
• An enjoyable self-discovery process• The satisfaction of getting personalized
recommendations
![Page 41: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/41.jpg)
Copyright 2012 SomaStream Inc. 41
Membership Marketing GPS
Your website visitors enjoy:
• An enticing but simple process of engagement
• Deepening commitment to finding out more
• An enjoyable self-discovery process• The satisfaction of getting personalized
recommendations
![Page 42: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/42.jpg)
Copyright 2012 SomaStream Inc. 42
Membership Marketing GPS
Why does this increaseinvolvement & conversion?
![Page 43: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/43.jpg)
Copyright 2012 SomaStream Inc. 43
Membership Marketing GPSApplies the Zeigarnik Effect
& the Forer Effect The Zeigarnik Effect applies to
sequential tasks begun by a subject, such as a series of exercises or questions
• Ensures involvement • Induces commitment to task
completion• Increases interest in outcome
![Page 44: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/44.jpg)
Copyright 2012 SomaStream Inc. 44
Membership Marketing GPS
Zeigarnik Effect The Zeigarnik Effect applies to
sequential tasks begun by a subject, such as a series of exercises or questions
• Ensures involvement • Induces commitment to task
completion• Increases interest in outcome
![Page 45: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/45.jpg)
Copyright 2012 SomaStream Inc. 45
Membership Marketing GPS
Zeigarnik Effect The Zeigarnik Effect applies to
sequential tasks begun by a subject, such as a series of exercises or questions
• Ensures involvement • Induces commitment to task
completion• Increases interest in outcome
![Page 46: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/46.jpg)
Copyright 2012 SomaStream Inc. 46
Membership Marketing GPS
Zeigarnik Effect The Zeigarnik Effect applies to
sequential tasks begun by a subject, such as a series of exercises or questions
• Ensures involvement • Induces commitment to task
completion• Increases interest in outcome
![Page 47: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/47.jpg)
Copyright 2012 SomaStream Inc. 47
Membership Marketing GPS
Zeigarnik Effect The Zeigarnik Effect applies to
sequential tasks begun by a subject, such as a series of exercises or questions
• Ensures involvement • Induces commitment to task
completion• Increases interest in outcome
![Page 48: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/48.jpg)
Copyright 2012 SomaStream Inc. 48
Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)
Combines the persuasive power of • Subjective validation • Respect for authority
Positions a general statement as • Highly personalized • Therefore accurate and credible
![Page 49: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/49.jpg)
Copyright 2012 SomaStream Inc. 49
Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)
Combines the persuasive power of • Subjective validation • Respect for authority
Positions a general statement as • Highly personalized • Therefore accurate and credible
![Page 50: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/50.jpg)
Copyright 2012 SomaStream Inc. 50
Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)
Combines the persuasive power of • Subjective validation • Respect for authority
Positions a general statement as • Highly personalized • Therefore accurate and credible
![Page 51: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/51.jpg)
Copyright 2012 SomaStream Inc. 51
Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)
Combines the persuasive power of • Subjective validation • Respect for authority
Positions a general statement as • Highly personalized • Therefore accurate and credible
![Page 52: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/52.jpg)
Copyright 2012 SomaStream Inc. 52
Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)
Combines the persuasive power of • Subjective validation • Respect for authority
Positions a general statement as • Highly personalized • Therefore accurate and credible
![Page 53: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/53.jpg)
Copyright 2012 SomaStream Inc. 53
Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)
Combines the persuasive power of • Subjective validation • Respect for authority
Positions a general statement as • Highly personalized
• Therefore accurate and credible
![Page 54: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/54.jpg)
Copyright 2012 SomaStream Inc. 54
Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)
Combines the persuasive power of • Subjective validation • Respect for authority
Positions a general statement as • Highly personalized • Therefore accurate and credible
![Page 55: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/55.jpg)
Copyright 2012 SomaStream Inc. 55
Membership Marketing GPSForer Effect
After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are:
• Personalized • More credible• More accurate
They believe this even if the sales message is not personalized!
![Page 56: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/56.jpg)
Copyright 2012 SomaStream Inc. 56
Membership Marketing GPSForer Effect
After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are:
• Personalized
• More credible• More accurate
They believe this even if the sales message is not personalized!
![Page 57: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/57.jpg)
Copyright 2012 SomaStream Inc. 57
Membership Marketing GPSForer Effect
After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are:
• Personalized • More credible• More accurate
They believe this even if the sales message is not personalized!
![Page 58: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/58.jpg)
Copyright 2012 SomaStream Inc. 58
Membership Marketing GPSForer Effect
After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are:
• Personalized • More credible• More accurate
They believe this even if the sales message is not personalized!
![Page 59: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/59.jpg)
Copyright 2012 SomaStream Inc. 59
Membership Marketing GPSForer Effect
After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are:
• Personalized • More credible• More accurate
They believe this even if the sales message is not personalized!
![Page 60: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/60.jpg)
Copyright 2012 SomaStream Inc. 60
Membership Marketing GPS
As a marketer, you benefit from:
• An easy way to filter general visitor traffic to targeted sales pages
• A series of micro-commitments from your visitors
• Increased visitors’ receptivity to your “personalized” sales message
• Increased conversion
![Page 61: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/61.jpg)
Copyright 2012 SomaStream Inc. 61
Membership Marketing GPS
As a marketer, you benefit from:
• An easy way to filter general visitor traffic to targeted sales pages
• A series of micro-commitments from your visitors
• Increased visitors’ receptivity to your “personalized” sales message
• Increased conversion
![Page 62: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/62.jpg)
Copyright 2012 SomaStream Inc. 62
Membership Marketing GPS
As a marketer, you benefit from:
• An easy way to filter general visitor traffic to targeted sales pages
• A series of micro-commitments from your visitors
• Increased visitors’ receptivity to your “personalized” sales message
• Increased conversion
![Page 63: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/63.jpg)
Copyright 2012 SomaStream Inc. 63
Membership Marketing GPS
As a marketer, you benefit from:
• An easy way to filter general visitor traffic to targeted sales pages
• A series of micro-commitments from your visitors
• Increased visitors’ receptivity to your “personalized” sales message
• Increased conversion
![Page 64: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/64.jpg)
Copyright 2012 SomaStream Inc. 64
Membership Marketing GPS
As a marketer, you benefit from:
• An easy way to filter general visitor traffic to targeted sales pages
• A series of micro-commitments from your visitors
• Increased visitors’ receptivity to your “personalized” sales message
• Increased conversion
![Page 65: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/65.jpg)
Copyright 2012 SomaStream Inc. 65
Membership Marketing GPS Integrated into SomaStream’s
Membership Marketing GPS system is the skill and experience of its developer.
Seasoned Direct Response Creator Thomas C. Selleck provides:
+
– Strategic insight– Powerful campaign design – Compelling copy – Innovative implementation
All to serve your marketing success!
![Page 66: AGIA -- Membership Marketing GPS Demo SomaStream Inc](https://reader033.vdocuments.site/reader033/viewer/2022060123/55976d011a28abd5318b47cc/html5/thumbnails/66.jpg)
Copyright 2012 SomaStream Inc. 66
Membership Marketing GPS
All this makes much more sense onceyou see an example of the process.
I invite you to view a demo of SomaStream’s Membership Marketing GPS – call or email me for access.
Thanks for your interest!Thomas. C. SelleckSomaStream@gmail.com203.903.1008www.SomaStream.blogspot.com