agenda - wednesday, december 9, 2020

COMMUNITY SERVICES ADVISORY COMMISSION

SPECIAL MEETING

MEETING CONVENING

ZOOM TELECONFERENCE

WEDNESDAY, DECEMBER 9, 2020 AT 3:01 P.M.

NOTICE AND AGENDA

NOTICE IS HEREBY GIVEN that a Special Meeting of the Community Services

Advisory Commission is hereby called by the undersigned and under the authority vested

in her by Section 54956 of the Government Code of the State of California. The meeting

is to take place at the date, time, and location listed above.

Business to be transacted at said meeting, and the only business to be transacted is as

follows:

1. See Attached Special Meeting Agenda

Kimberley A. Niemer

Director of Community Services

Dated: December 4, 2020

If anyone wishes to address the Commission on any item considered at this meeting

before or during the Commission’s consideration of that item, please fill out a Speaker

Request Form and submit it to the Clerk.

Special Meeting – Zoom Teleconference December 9, 2020

COMMUNITY SERVICES ADVISORY COMMISSION 3:01 p.m.

Pursuant to Governor Newsom’s Executive Orders N-25-20 and N-29-20, and guidance from

the California Department of Public Health regarding gatherings and social distancing;

Community Services Advisory Commission members and staff may participate in this meeting via

teleconferencing.

Join Zoom Meeting

https://us02web.zoom.us/j/87650774989?pwd=VWwxYlFjV3EwZ1JvSWpFNEdTVDFNUT09

Meeting ID: 876 5077 4989

Passcode: 474079

AGENDA

If anyone wishes to address the Commission on any item considered at this meeting before or

during the Commission’s consideration of that item, please fill out a Speaker Request Form and

submit it to the Secretary.

Business to be transacted at said meeting, and the only business to be transacted is as follows:

1. Roll call

2. Public comment – for non-agenized matters with the City’s jurisdiction Members of the public are entitled under the Brown Act (Government Code §54950 et seq) to address the

Commission on any matter within the City’s subject matter jurisdiction. The Act prohibits the Commission from taking action or discussing items not on the agenda.

3. Consent Calendar The Consent Calendar contains items considered routine and/or which have been individually scrutinized by

Commission members and require no further deliberation. There will be no separate discussion of these items unless an item is removed from the Consent Calendar. If a member of the public wishes to have an item removed for

discussion, please fill out a “SPEAKER REQUEST” form and submit it to the Community Services Department

before the Consent Calendar is considered.

a. Approval of Minutes from: Special Meeting held November 11, 2020

b. Report: Parks Maintenance Activity for November 2020

c. Report: Recreation Activity for November 2020

d. Report: Action Plan Status for November 2020

e. Report: Grants and Donations Tracking for November 2020

f. Report: Adoption of the Community Sevices Advisory

Commission 2021 Meeting Calendar

4. Consideration of the Redding Recreation Marketing Activity Report for

November 2020 and Presentation on Ongoing Marketing Efforts

5. Consideration of Renaming Riverland Drive and Henderson Open Space Areas

and Prohibiting Bicycle Riding at Henderson Open Space

6. Appoint Subcommittee to work with Staff on Neighborhood Park Along Oasis

7. Caldwell Park Update

8. Project Updates

9. Commissioner Comments

10. Director Comments

11. Adjournment

In compliance with the Americans with Disabilities Act the City of Redding will make available, to any member of the public who has

a disability, a needed modification or accommodation (including an auxiliary aid or service) in order for that person to participate in

the public meeting. A person needing assistance should contact the Community Services Department by telephone at (530) 225-4512,

in person, by mail at 777 Cypress Avenue, 2nd Floor, Redding, California 96001, at least two (2) working days in advance.

Accommodations may include assistive listening devices, accessible seating or documentation in an alternate format.

Pursuant to the Brown Act, non-confidential materials related to an item on this agenda submitted to the Commission after distribution of the agenda packet are available for inspection during normal business hours at the Community Services Department, 2nd Floor,

City Hall, 777 Cypress Avenue, Redding, California

CITY OF REDDING

REPORT TO COMMUNITY SERVICES ADVISORY COMMISSION

Recommendation

Accept the attached Parks Maintenance Activity Report for November 2020.

Operational Events

In addition to the monthly ongoing maintenance of the City’s parks and trails, the following

operational events took place:

November 2-6 – Staff put up the Christmas lights on Hilltop Drive.

November 3 – Staff installed a new bollard on Peppertree Trail.

November 5 – Staff laid down a rock trail around Benton Dog Park.

November 9 – Staff paved an entrance to Peppertree Trail.

November 10 – Staff placed a bench at Benton Dog Park and repaired a 2 ½” mainline break at

Country Heights Park.

November 11 – Staff replaced a 1 ½” irrigation valve at Solid Waste.

November 12 – Staff replaced a 1 ½” irrigation valve at the Corporation Yard and cleaned out

the intake and outflow of the waterway at Mary Lake.

November 13 – Staff installed four benches on the Sacramento River Trail.

November 17 – Staff repaired the mainline leak at Clover Creek Preserve.

November 18 – Staff finished the fence repairs at Reginato River Access and replaced a 2”

irrigation valve at Buckeye Park.

MEETING DATE: December 9, 2020

ITEM NO. 3(b)

FROM:

***APPROVED BY***

[email protected]

SUBJECT: 3(b)--Parks Maintenance Activity Report for November 2020

Packet Pg. 4

Report to Community Services Advisory Commission December 3, 2020 Re: 3(b)--Parks Maintenance Activity Report for November 2020 Page 2

November 19 – Staff replaced a 1 1/2” irrigation valve at the Redding Aquatic Center and

repaired eight glass blocks on Yuba Street.

November 20 – Staff unclogged the sewer line at the Caldwell Park Boat Ramp restrooms due to

clothes being flushed down the toilet.

November 24 – Staff replaced a 2” leaking irrigation valve at City Hall.

Tree Crew:

Pruned 69 trees and removed ten trees.

Attachments

Parks Tree Truck Pictures

Parks Vandalism Summary

Packet Pg. 5

Aerial rescue training

Fire fuels vegetation management on Buenaventura Blvd.

Packet Pg. 6

Att

ach

men

t: P

arks

Tre

e T

ruck

Pic

ture

s (

3(b

)--P

arks

Mai

nte

nan

ce A

ctiv

ity

Rep

ort

fo

r N

ove

mb

er 2

020)

Street tree trimming on Oregon St.

Packet Pg. 7

Att

ach

men

t: P

arks

Tre

e T

ruck

Pic

ture

s (

3(b

)--P

arks

Mai

nte

nan

ce A

ctiv

ity

Rep

ort

fo

r N

ove

mb

er 2

020)

DATE

OCCURRED LOCATION GR

AF

FIT

I

GA

NG

GR

AF

FIT

I

IRR

IGA

TIO

N

TR

EE

S /

PL

AN

TS

TU

RF

PL

AY

GR

OU

ND

EQ

UIP

ME

NT

ST

RU

CT

UR

E

DA

MA

GE

TA

BL

ES

, B

EN

CH

ES

,

TR

AS

H C

AN

S,

RE

ST

RO

OM

S

PL

UM

BIN

G

LABOR

HOURS SUPPLIES/PARTS OR COMMENTS

11/02/20 TR Woods Park x Replaced broken GFI electrical box cover

11/02/20 Enterprise Park x Replaced three broken sprinkler heads

11/02/20 Yuba Street x 7 broken glass blocks.

11/04/20 Convention Center x Soap was placed in fountain causing it overflow

11/18/20 Buckeye Park x Painted over several areas of graffiti

11/18/20 Caldwell Park/Lake Redding x Painted over several areas of graffiti

11/19/20 Palisades x Painted over several areas of graffiti

11/23/20 Highland Park x Toilet was clogged with woodchips

11/23/20 Library x Painted over several areas of graffiti

11/23/20 Rotary Falls x Irrigation box damaged

PARKS DIVISION VANDALISM REPORT

November 2020

P/W=Public Works Maintenance Worker G=Gardener Lead =Parks Lead Worker RPD=Lynn Herreid

Costs does not include Labor Hours

Packet Pg. 8

Att

ach

men

t: P

arks

Van

dal

ism

Su

mm

ary

(3(

b)-

-Par

ks M

ain

ten

ance

Act

ivit

y R

epo

rt f

or

No

vem

ber

202

0)

CITY OF REDDING


Recommendation

Accept the attached Recreation Activity Report for November 2020.

Youth Basketball:

Sign-ups have begun for a youth basketball program held at the Caldwell Recreation Center. If

our COVID-tier is low enough, we will have Kindergarten, 1st, and 2nd graders playing modified

basketball. Players will be grouped in classes of 12 and learn individual skills on 8’ hoops. The

program is set to kick off in January.

Minimum Wage Increase

As of January 1st, the State of California’s minimum wage will go up to $14.00 per hour.

Currently, the City of Redding pays unrepresented part-time classifications at or near the current

State Minimum wage. The City of Redding adjusted the hourly wage rate to allow for the

increase. The increase will impact Redding Recreation at every part-time job classification and

may increase the cost of many of the programs to meet the requirements of the cost recovery

policy. By January 1, 2022, the State minimum wage will be $15.00, and fees will be adjusted

again.

California Division of Boating and Waterways Grant

Redding Recreation is requesting $36,600 from the Division of Boating and Waterways for

scholarships for our youth boating programs. These scholarships will allow youth to participate

in kayaking, stand-up paddling, and sailing, in addition to our free National Safe Boating Week

event Waterama. To date, over 1,500 children have been able to practice their boating skills and

learn to be safe in, on, and around the water. Even with COVID-19, we were able to

accommodate 200 children in our boating programs this past summer.

Statewide Parks Grant

The City of Redding Community Services Department will be submitting an application for

Round 2 of the Statewide Parks Program funded through Prop 68. We are requesting $8.5


ITEM NO. 3(c)

FROM:

***APPROVED BY***

[email protected]

SUBJECT: 3(c)--Recreation Activity Report for November 2020

Packet Pg. 9

Report to Community Services Advisory Commission December 3, 2020 Re: 3(c)--Recreation Activity Report for November 2020 Page 2

million to create Panorama Park at 950 Lake Blvd. We just concluded five public engagement

meetings to understand the priorities and interests of the neighborhood. Through the engagement

process, it was evident that park safety was a key concern and participants voiced the selection of

amenities that would make the park a popular and populated place. Amenities of interest include

a field house, playground, dog park, sports field, and walking loop. The application will be

submitted on or before March 14, 2020.

Summer Job Recruitment

The Redding Aquatic Center will be taking applications for the 2021 aquatics positions

beginning in January. Interviews are set for February. Approximately 30 new part-time staff will

be hired for the summer season.

Packet Pg. 10

Report to Community Services Advisory Commission December 3, 2020 Re: 3(c)--Recreation Activity Report for November 2020 Page 3

November 2020

Program Statistics and Updates

Upcoming Events:

Operation Reindeer: Saturday, December 5, 2020, 10:30am-1:00pm - SOLD OUT!

Calling all those who still believe! Santa needs your help! While Mr. and Mrs. Claus were on

vacation, The Grinch snuck into the North Pole and turned Santa’s reindeer loose

to stop Christmas! The Elves tracked Dasher and Dancer to Mt. Shasta in Northern California,

but they need your help to find the other eight missing reindeer. We need all the Christmas

magic and all those who believe in using their super-sleuthing skills to track down Rudolph,

Vixen, Comet, Cupid, Prancer, Donner, Blitzen, and Olive. Use your family sled (or car) to

locate all eight reindeer before the clock stops.

Previous Events:

Fall Camp: Monday-Wednesday, November 23-25, 2020, 9:30-3:30pm

Approximately 44 campers joined us for Fall Camp, where campers were busy playing games,

making arts and crafts, and more. Campers must wear appropriate bottoms, closed-toed shoes,

and bring a sack lunch.

Program Updates:

The following programs remain open and are doing well under the new safety protocols (face

masks, additional sanitizing, social distancing, etc.):

• Positively Girls Clubs/Kings Brotherhood programs

• Tutoring

• Young Naturalist

• Kids Who Build

• Kids Night

Packet Pg. 11

CITY OF REDDING


Recommendation

Accept the attached Action Plan Status Report for November 2020.

Attachments

Action Plan Status Report Template


ITEM NO. 3(d)

FROM:

***APPROVED BY***

[email protected]

SUBJECT: 3(d)--Action Plan Status Report for November 2020

Packet Pg. 12

Objective Status Next Steps

Correct the General Plan and zoning designations on parks and open space

parcels where needed.Complete. Complete.

Increase school facilities partnerships - Establish task force with school and youth

sports representatives to open more school grounds during non-school hours throughout

the City.

Joint Use Agreement in negotation with Pacheco School District for future school in Shastina Ranch.

Coordinate meetings with schools to seek out opportunities.

Update park signage using style guide.Continue to update park signs. River Trail mile markers

in production.

Inventory signage and continue to update as needed. New signage in design for Sacramento

River Trail. Install updated signage and mile markers.

Evaluate Whistling Drive Property. No updates. Evaluate possibilities for Whistling Drive property.

Landscape Maintenance Districts - Propose a new City Council Policy for all new

Neighborhood Parks.No updates. Coordinate with City Attorney.

Design and begin construction of a bike park. Contract awarded for design.Work with consultant to finalize design of park.

Construction anticipated Summer 2021.

Complete construction of the park at Shastina Ranch.

Plans are being updated. Wait for lots to sell.

Expand pickleball courts.Construction underway. Concrete poured and fencing

laid out.Install fencing and court surfacing when weather

permits.

Begin construction of the NEXT - Northeast Crossing Trail (Boulder Creek and Churn

Creek).

Project awarded in September. Construction anticipated to start March 2021. Bridge delivery in late December.

Construct trail in 2021. Restorative planting in winter 2021.

Begin construction of the Redding Riffle Trail (Turtle Bay Boat Launch to Sundial Bridge).

Complete project.

2018 - 2021 Action Plan - Status ReportIn accordance with the Action Plan, the following progress has been made as of 12/1/2020 in the categories of Parks, Trails, and Open Space

Packet Pg. 13

Att

ach

men

t: A

ctio

n P

lan

Sta

tus

Rep

ort

Tem

pla

te (

3(d

)--A

ctio

n P

lan

Sta

tus

Rep

ort

fo

r N

ove

mb

er 2

020)

Objective Status Next Steps

2018 - 2021 Action Plan - Status ReportIn accordance with the Action Plan, the following progress has been made as of 12/1/2020 in the categories of Parks, Trails, and Open Space

Complete the work at Henderson Open Space.

Side channel project under construction. Bridge project bid awarded.

Completion anticipated Summer 2021 for trail and parking lot.

Expand and improve the Oregon Gulch Open Space.

Staff is seeking grants and developing trail plan. Staff working to establish trailhead on Chaparral Drive.

Obtain easement, then implement trail plan when funding is available.

Establish a trail network through the Sulphur Creek corridor.

Working on access improvements with current development projects.

Continue to seek out opportunities for trail and open space development in this corridor.

Obtain conservation easements for all open space properties.

Staff is researching easement language and identifying parcels.

Identify partners and process for granting easements.

Packet Pg. 14

Att

ach

men

t: A

ctio

n P

lan

Sta

tus

Rep

ort

Tem

pla

te (

3(d

)--A

ctio

n P

lan

Sta

tus

Rep

ort

fo

r N

ove

mb

er 2

020)

CITY OF REDDING


Recommendation

Accept the attached Grants and Donations Report for November 2020.

Attachments

CSAC Tracking_Grants_2020


ITEM NO. 3(e)

FROM:

***APPROVED BY***

[email protected]

SUBJECT: 3(e)--Grants and Donations Report for November 2020

Packet Pg. 15

City of Redding

Community Services Grants/Donations Listing

Current Snapshot as of November 30, 2020

Capital/

Opera- Award Original

No. Description tions Source Year Award

Fund 111 - General Fund

4th of July Fireworks - (5 years) O The McConnell Foundation 2018 425,000$

MLK Jr. Day O

Democratic Central Committee of Shasta County, Women's

Heath Specialists, SEIU - Local 2015, Shasta County

Citizens Advocating Respect

2020 700$

Farm Camp 2020 O Lassen Canyon Nursery, Inc. 2020 1,000$

Farm Camp 2020 O Shasta County Cattlewomen 2020 500$

Farm Camp 2020 O Sierra Pacific Foundation 2020 1,500$

Week of the Young Child/Grasshopper Bug Run O First Five Shasta 2020 350$

MLK Jr. Lassen Camping Trip O Lassen Park Foundation 2020 1,000$

Grasshopper Sports Program O First Five Shasta 2020 1,925$

MLK Jr. Halloween Event OMcDonalds, Frozen Gourmet, Owens Healthcare, Kent's

Meats and Groceries, and Redding Electric Utility2020 2,400$

Fund 111 Total 434,375$

Fund 128 - Park Development

Caldwell Walking Trail O Donation for Caldwell Park 2012 15,000$

Henderson OS-CNRA EEMP C CA Natural Resources Agency 2014 376,940$

Henderson OS-Cal Boating C CA Department of Boating & Waterways 2015 350,000$

Step Into Swim/Free Swim Lessons O National Swimming Pool Foundation / Local donations 2015 7,500$

Henderson OS - Private Donor O Steve Woodrum 2016 50,000$

Redding Riffle Project C State of CA Natural Resources Agency 2017 579,890$

River Trail Markings C Shasta Regional Community Foundation 2017 2,500$

Riverland OS Trail/FLAP C FHWA - Federal Land Access Program 2018 1,274,000$

Ben B. Cheney/Pickleball Courts O Ben B. Cheney Foundation 2018 10,000$

Regrow Redding - Downtown Tree Planting C CalFire Urban & Community Forestry Program 2018 256,500$

Regrow Redding - Downtown Tree Planting C The McConnell Foundation 2018 41,500$

North East Crossing Trail (NEXT) REU C City of Redding Electric Utility 2018 250,000$

North East Crossing Trail (NEXT) PW C City of Redding Public Works 2018 20,000$

North East Crossing Trail (NEXT) Urban Greening Grant C CA Natural Resources Agency 2018 995,220$

Memorial Day / Veteran's Luncheon O Win-River Resort & Casino 2019 550$

Memorial Day / Veteran's Luncheon O The Pohlmeyer Family 2019 250$

MLK Jr. Center Operations O The Lions Club/Sundial Splash 2019/20 2,089$

Relief through ReLeaf Grant O CalFire Urban & Community Forestry Program 2019 100,000$

Page 1 of 2 Packet Pg. 16

Att

ach

men

t: C

SA

C T

rack

ing

_Gra

nts

_202

0 (

3(e)

--G

ran

ts a

nd

Do

nat

ion

s R

epo

rt f

or

No

vem

ber

202

0)

Capital/

Opera- Award Original

No. Description tions Source Year AwardCalifornia Soccer Park Turf Replacement C The McConnell Foundation 2019 1,000,000$

Enhanced Programs at MLK, Jr. Center O Shasta County Probation/Justice Assistance Grant 2019, 20, 21 300,000$

Caldwell Park Expansion Project C Statewide Park Program, Proposition 68 2020 6,737,000$

Small Water Craft Safety Program - Youth Boating Scholarships,

Boating Equip., National Safety in Boating WeekO

CA State Parks Div. of Boating & Waterways/Fed Sport

Fish Restoration and Boating Trust Fund2020 34,600$

Redding Aquatic Center slide sponsorship O Dignity Health 2000 5,000$

Misc Dedicated Park Items - Memorial Dedications C Various Memorial Benches 20/21 6,000$

Stress Ribbon Bridge Memorial Art Project O Susan Emmerson Memorial Fund (Art RFP) 20/21 25,000$

River Trail Markings O Various Community Donors 20/21 1,800$

River Trail Markings O Jim Kennedy Memorial River Trail Marking Project 20/21 11,240$

Henderson Open Space Pedestrian Bridge Project C US Bureau of Reclamation 20/21 2,122,123$

Fund 128 Total 14,574,702$

In-kind (cash value)

Henderson OS - Labor and Materials O California Conservation Corps 2018 574,660$

Redding Riffle - Labor and Materials O California Conservation Corps 2018 173,480$

Buenaventura/10 Bridges Trail Widening C California Conservation Corps 2019 1,289,000$

Buenaventura Boulevard - Fire Fuel Reduction Work O California Conservation Corps 2019 161,347$

Sacramento River Trail - Fire Fuel Reduction Work O California Conservation Corps 2020 160,650$

Canyon Hollow Trails C CCC Prop 68 Active Transportation Grant 2020 500,000$

In Kind Total 2,859,137$

Redding Parks and Trails Foundation Grants

Enterprise Park Pickleball Court Expansion C Dignity Health 2019 10,000$

Enterprise Park Pickleball Court Expansion C Pickleball-4-All 2019 64,750$

Enterprise Park Pickleball Court Expansion C Anonymous Donor 2020 12,500$

Total 87,250$ Highlighted items have been added since the previous update.

Total Grants/Donations: 17,955,464$

Page 2 of 2 Packet Pg. 17

Att

ach

men

t: C

SA

C T

rack

ing

_Gra

nts

_202

0 (

3(e)

--G

ran

ts a

nd

Do

nat

ion

s R

epo

rt f

or

No

vem

ber

202

0)

CITY OF REDDING


Recommendation

Accept the attached Community Services Advisory Commission 2021 Monthly Meeting

Calendar.

Attachments

CSAC 2021 Meeting Calendar


ITEM NO. 3(f)

FROM:

***APPROVED BY***

[email protected]

SUBJECT: 3(g)-- Accept the Community Services Advisory Commission 2021 Monthly

Meeting Calendar

Packet Pg. 18

Community Services Advisory Commission

2021 Meeting Calendar

The Community Services Advisory Commission meets the second Wednesday of the month in the

Caldwell Park Conference Room on the second floor of City Hall, 777 Cypress Avenue, Redding,

CA 96001, at 3:00 p.m., unless otherwise noted on the agenda.

January 13, 2021

February 10, 2021

March 10, 2021

April 14, 2021

May 12, 2021

June 9, 2021

July 14, 2021

August 11, 2021

September 8, 2021

October 13, 2021

November 10, 2021

December 8, 2021

Packet Pg. 19

Att

ach

men

t: C

SA

C 2

021

Mee

tin

g C

alen

dar

(3(

f)--

Acc

ept

of

the

Co

mm

un

ity

Ser

vice

s A

dvi

sory

Co

mm

issi

on

202

1 M

eeti

ng

Cal

end

ar)

CITY OF REDDING


Recommendation

Accept the Redding Recreation Marketing Activity Report for November 2020 as information.

Marketing Department November 2020

Social & Website Analytics for Redding Recreation

Overview/Daily Tasks

• Publishing & promoting the Winter 2020 Activity Guide

• Operation Reindeer graphics and social media posts

• “The Grinch Takeover” Facebook event

• Weekly “Join the Fun” updates on Facebook, Instagram, & Twitter

• Updating the Winter Activity Guide for class accuracy

• Supervised staff in print, website, online presence, analytics, and social media

• Promoting upcoming classes on social media

CivicRec Analytics

Total Page Views in November up 17.93% from October 2020 (1,296 views)

We heavily marketed Operation Reindeer this month, and as a result, saw an increase in page

views on CivicRec.

Parks and Recreation Analytics

Parks and Recreation Total Page Views: 2,965 down 38.7% vs. October 2020

All Parks Page Views: 639 down 47.32% vs. October 2020

All Recreation Page Views: 811 down 29.48% vs. October 2020

Preschool Programs Page Views: 103 down 51.42% vs. October 2020

Special Events Page Views: 151 up 102.65% vs. October 2020


ITEM NO. 4

FROM:

***APPROVED BY***

[email protected]

[email protected]

SUBJECT: 4. Consideration of the Redding Recreation Marketing Activity Report for

November 2020 and Presentation on Ongoing Marketing Efforts

Kim Niemer, Community

Services/Development

Services Director

Packet Pg. 20

Report to Community Services Advisory Commission December 3, 2020 Re: 4. Consideration of the Recreation Marketing Activity Report for November 2020 Page 2

Our Special Events continued to see an uptick in views due to our transition from The Great Tri-

Wizard Horcrux Hunt to Operation Reindeer. We have also been driving social media and email

connections directly to CivicRec instead of our website. This is why our CivicRec analytics have

increased, while our Redding Recreation page views overall have decreased.

Facebook Analytics

Description Current Month +/- Goal How we plan on meeting Goal

# of Likes +40 to 4,952 Increase monthly Daily posting & engaging content

# of Followers +33 to 5,714 6000 Post & promote follows daily

# of Engagements 2,419 up 198% Increase Monthly Polls, asking for response on our

posts & shares

Note: Our Facebook engagements saw a massive increase this month due to our first ever,

“Grinch Takeover.” Our paid promotion of Operation Reindeer also contributed greatly to the

number of page views.

**Top Post for Facebook in November with a reach of 1.3K people: “I CAN’T STAND THIS

GUY. HE’S LIKE: ‘Can I have my reindeer back?’ NOT GONNA HAPPEN, BUDDY. —GRINCH”

Instagram Analytics


# of Followers +27 to 1,871 2,000 “tag a friend, tag us” polls, Instagram

stories

# of engagements -95 to 222 total Increase

Monthly

This is how many people are engaging

with our posts. I would like to increase

the number of likes on each post.

**Top Post for Instagram in October with 23 likes: “I FINALLY DID IT! I HACKED REDDING

RECREATION! THAT’S RIGHT. IT’S ME—THE GRINCH…”

Twitter Analytics


# of Followers +1 to 987 1000 Post & promote more often

# of Engagements -5 to 9 Posting content that people are

going to want to like & follow

# of Tweets 8 Spread and Share information that

people WANT to view

Issuu Analytics

Packet Pg. 21


Below are the monthly stats for Issuu, this is our online version of the Activity Guide. With these

stats we can see how many people are engaging with our information online rather than in print.

The statistics are taken from when the publication was published online to present day.

Description Winter Guide 10/1–11/24

# of Reads (Online) 934 Total Reads. Average Read Time: 2 min 38 sec.

# of Impressions 3,528 Impressions are counted each time a user sees the guide maybe as a

link or a share on social media but does not open it. (This is to show

exposure of online guide).

Constant Contact Analytics

Below are the monthly stats for Constant Contact; our emailing service that allows the marketing

department to build monthly content and tailored information that is grouped by the subscribers

tagged “likes” (information they care about)

Note: We are in the process of moving away from Constant Contact but we need to transfer our

contacts over to the new registration system first. As 2020 has not been a normal year, we will

give this transfer more time to take place to make sure we aren’t losing contacts. As we continue

to use Constant Contact weekly, we will see more unsubscribes. Instead of driving new signups

to Constant Contact, we are driving subscribers to our CivicRec software.

Description Current Note:

# of Contacts

(Subscribers) Overall

-19 Contacts to 9,202

Survey Feedback

Grasshopper Sports Feedback

“It was great for our son to get some experience in different sports. And he listens to the coaches

better than he listens to us. Haha.”

“This was a great first experience for our son!”

“Avery had a blast, and I would recommend the Grasshopper Sports for anyone who has young

children and would like them to get involved in sports or even to socialize.”

Foil Fencing Feedback

Packet Pg. 22


“You couldn't find an instructor with a better rapport with young students. He is patient and

careful to build up their self-esteem.”

Packet Pg. 23

CITY OF REDDING


Recommendation

Recommend to the City Council:

1. Re-naming of Riverland Drive Open Space to Shady Oak Village (Kum Bay Xerel) Open

Space.

2. Re-naming of Henderson Open Space to Salmon Run (Nur Pon) Open Space.

3. Prohibiting bicycle riding within the area known as Henderson Open Space.

Background / Analysis

Riverland Drive Open Space and Henderson Open Space properties are City-owned and largely

undeveloped riverfront recreation areas with large capital construction projects underway or

scheduled for construction. Each property will benefit from millions of dollars of grant-funded

improvements drawing anglers, trail users, and more to behold their beauty and pristine

riverfront habitats. Both areas were home to Native American people and hold significance to

them. With the improvements and efforts planned to introduce these areas to our community

more broadly, it seems a timely opportunity to consider re-naming these areas and directly

associating these areas with their Native American history. Their recommended names reflect

both their character and purpose; and feature a naming convention that uses a Wintu name and an

English translation to connect each site to either historical or modern uses. Each area, their

names, and specific history and name are discussed below. Existing grants fund both projects,

and there are no additional costs to change the names and rules for each site or the associated

signage.

Riverland Drive Open Space

The 54-acre Riverland Drive Open Space, named so for the road on which it is located,

Riverland Drive, provides fishing access, an unimproved trail system, and hosts a 27-acre farm

site leased by Providence International. The property connects to 91 acres of pristine riverfront

habitat owned and managed by the Bureau of Land Management (BLM).


ITEM NO. 5.

FROM:

***APPROVED BY***

[email protected]

SUBJECT: 5. Consideration of Renaming Riverland Drive and Henderson Open Space Areas

and Prohibiting Bicycle Riding at Henderson Open Space

Packet Pg. 24

Report to Community Services Advisory Commission December 4, 2020 Re: 5. Consideration of Rename Riverland and Henderson Open Space (HOS) Area and Prohibit Bicycle at HOS Page 2

Historically, the riverfront in this area is associated with the nearby Wintu cultural site Kum Bay

Xerel (CA-SHA-1043), a modern Wintu name which translates to Shady Oak Village. The site

is significant in the history of the Wintu and the subject of extensive archaeological study. The

area hosted a pre-contact and early contact period Wintu village occupied through the early

1800s. The site provided the first example of physical evidence proving the existence of a little-

known malaria outbreak dating to 1833, occurring when European fur traders visiting from the

north carried with them to California a disease for which the native populations had no

immunities. The outbreak contributed to the village’s eventual decline and abandonment,

evidenced by mass graves and a published journal account from a traveling fur trader. The result

was an estimated loss of up to 75 percent of the northern valley native population between 1832

and 1833.

The City acquired the Riverland Drive parcel in 1985 to put the river frontage in public

ownership in exchange for City land along Airpark Drive. In the late 1980s, the City identified

the site as a possible location for a softball complex. In February 1991, the City Council

(Council) decided not to proceed with the softball project. Since then, the site has had limited use

or improvement, with the exception of the farm site and a recent art installation.

With authorization from the Council on March 7, 2017, staff applied for CA FLAP funding in

partnership with the BLM and received approval in August 2017. The project funds the design,

permitting, project management and construction of parking and trailhead improvements at the

Riverland Drive property. The project will provide riverfront access and serve as a trailhead to

the heavily wooded pristine 91-acre BLM parcel, just upstream of the project site. The grant also

funds a restroom facility and 3,900 linear feet of paved riverfront trail. The project is scheduled

for construction in 2022 with a total estimated cost of $2,260,000, of which the City has

committed 11.47% (approximately $260,000).

With the project nearing the final design, a decision about naming and therefore signage is

needed. The current name, Riverland Drive Open Space, shares little information regarding the

land’s purpose or its intended use, and fails to recognize the area’s rich and interesting history.

The name, currently chosen by default, should reflect the area’s beauty and character, rather than

the road on which it is located. In recognition of the riverfront’s long history of tribal

occupation, staff consulted with the Redding Rancheria and their cultural leaders to realign the

site name to reflect the area’s history and its association with the nearby village site. The

proposed name, Shady Oak Village (Kum Bay Xerel) Open Space, directly references those that

occupied the area long before its modern uses, and the massive oaks along the pristine riverfront.

Renaming will more clearly identify this parcel as one more of Redding’s unique recreation areas

with a story to tell.

Henderson Open Space

The stretch of land fronting the Sacramento River from Cypress Avenue Bridge to the Henderson

Ditch, a drain separating the Rothers Riverside Subdivision from the Open Space, has seen a

multitude of uses throughout written history. Known now as the Henderson Open Space, the

area exhibits some evidence of use by Native Americans but is predominately known as the

location of the “Free Bridge” river crossing constructed in 1884. Floods wiped out the original

structure in 1906. Rebuilt in 1908, the bridge became redundant with the construction of the

Cypress Avenue Bridge in 1948. Though the Free Bridge remained in operation until the 1950s,

Packet Pg. 25


heavy flood damage eventually saw the structure decommissioned and dismantled. The piers

remain on either side of the river today as a testament to its history.

Other historical land uses include a diversion of river flow into the Redding Electric Light and

Power Company’s horizontal paddlewheel facility in the early 1900s. Later, the American

Transit, Inc. and Thatcher Lumber Company operated a forest products mill, cement plant, and

gravel operation from 1940s through the 1960s, followed by a gravel operation used in the

construction of Interstate 5 during the 1960s and 1970s. As with the Free Bridge, remnants of

these bygone land uses remain visible throughout the site.

As one of Redding’s pioneering families, the Henderson family is said to have settled the land

fronting Hartnell, now the Cobblestone Shopping Center, and developed a sprawling ranch

stretching southward. Though the open space bears their name, it is unclear if the Henderson’s

owned the riverfront site. The road on which the open space is located, Henderson Road, is

named after the family. The site has passed through many owners, including the Viscaino

family, who farmed portions of the property from the 1930s into the 1980s. Eventually, they

transferred ownership of some of the site for preservation to the City.

In 2005, the Board of Directors of the Redding Redevelopment Agency directed staff to explore

the potential for property acquisition and development of partnerships in the Henderson Road

area to create a riverfront park and open space area. At that time, the City owned all but 500 feet

of the Sacramento River frontage between the Cypress Bridge and the Henderson Ditch-a total of

approximately 28 acres. Two properties with river frontage were privately owned: a 5.2-acre

parcel owned by the Beeman Trust and a 4.5-acre property owned by J.F. Shea. In December

2007, Council authorized an exchange of property with J.F. Shea to provide public access to the

Sacramento River. The Beeman Trust continues to own its parcel.

Open Space development efforts began in 2011 with a series of volunteer efforts to open up the

Henderson Open Space for public use. These efforts focused mainly on reducing the presence of

invasive plants and debris to make the area more inviting to the public. To occupy some of the

site, which mainly featured social trails and old roads, the Northern Flights Disc Golf Club

developed an 18-basket course. A collaboration of agencies and individuals, including the City

of Redding Police Department, Community Creek Clean-up events, City Projects of BSSM,

Shasta Support Service and Dr. Randall Smith worked over many events and years to clear out

invasive species and illegal camp sites. The California Conservation Corps has also contributed

significantly to these efforts.

The development of the Henderson Open Space has had some unusual challenges and delays that

have affected progress. In 2016, the City sold off a portion of the original site to Dignity Health,

requiring a redesign of an approved and funded trail and kayak launch project. Later, the Bureau

of Reclamation proposed a fish channel project on the property creating an island whose size is

nearly the property’s entire length. Each new proposal required requests for modifications to the

scope of work and time extensions for two state grants (EEMP and DBW) secured in 2015.

A multitude of grants and donations are funding work at Henderson Open Space, the culmination

of a decade long effort to establish a recreational riverfront area within the city center. These

include:

Packet Pg. 26


• In 2012, staff drafted a grant submittal to the California Resources Agency requesting

$381,500 under the EEMP program. This application was not successful.

• A private donation of $50,000 from Steve Woodrum was gifted for open space

improvements to illustrate to funding agencies that the community was invested in

improving the Henderson Open Space. These gifted dollars were listed as a community

contribution for subsequent grant applications.

• In 2014, a new application under EEMP was submitted for $376,940. This grant was

awarded in February of 2015 for improvements including removal of invasive species,

the establishment of pollinator gardens and planting of native vegetation, the installation

of interpretive signs and trailhead parking, and the addition of approximately one mile of

Sacramento River Trail.

• In May 2015, a $350,000 grant was awarded by the California Department of Boating

and Waterways (DBW) to construct safe access for non-motorized boating such as

kayaks, canoes, and rafts. The DBW grant included funding for improvements for

parking, facility access, accessible path of travel, boat staging area, water stations, and

security lighting.

• In October 2015, a state Housing-Related Parks Program (HRPP) grant for $108,300 was

awarded. The HRPP grant provided funding for project design and management, the

purchase of trail materials, development of the open space with native plants, a vault

restroom, and a Bobcat used for excavation, trail, and parking lot work at the site.

• In September of 2018, the California Conservation Corps received a new grant from the

California Transportation Commission to fund significant labor ($480,000) and material

costs ($99,660) for Henderson Open Space trail and planting efforts. This was

extraordinarily helpful as the delays created increased costs for both labor and materials.

• In 2020, the Bureau of Reclamation is approaching the final stage in a multi-year effort to

fund and construct a new river channel through the existing gravel ponds. The channel

will offer a safe rearing and spawning environment for endangered salmon and includes a

$2.1 million encroachment permit fee to fund the construction of two bridges to connect

the island created by the channel.

Without any recreation improvements to attract visitors, Henderson Open Space has become a

space dotted with illegal camps and dumping, resulting in fires, vandalism, and other issues that

left it with a perception of being unsafe for public enjoyment. Although the efforts described

above seek to change this image through substantial investment into the area, a facelift

complemented by renaming and reintroduction is sought to shed an image problem associated

with past issues. For this reason, staff consulted with the Rancheria’s cultural leaders to assist

with a name change in order to bring attention to the historic presence of the Native American

people on this land and highlight its newfound purpose - safe, engaging public recreation and the

immensely important salmon rearing habitat created by the channel.

The importance of salmon (nur) to the Wintu culture cannot be understated. Their runs (pon)

often mark times for great feasts and celebrations, and they are central to the Winnemum

Wintu’s creation story. For these reasons, staff is proposing to change the name of Henderson

Open Space to Salmon Run (Nur Pon) Open Space. With the construction of the channel project

underway, it is appropriate to highlight the vital role this site will play in protecting the

Packet Pg. 27


endangered species that are important to both modern cultures and those that inhabited the region

long before.

Renaming this site provides a threefold benefit. First, the name change highlights a decade’s long

effort to improve salmon habitat and restore their population in the Sacramento River. Secondly,

it appropriately highlights the site’s function and importance for our community and those that

relied upon the salmon for sustenance for generations. Lastly, the name change provides an

opportunity for collaboration to give the area a fresh face, while removing a name that has a less

positive connotation in the past.

Bicycles in Henderson Open Space

With more than a decade of effort spent reclaiming and developing this wild riparian area in the

heart of the city, project completion is just around the corner. With this in mind, staff is re-

visiting the rules and regulations for the area. The Commission heard from a resident earlier this

year about the conflicts between bicycles and off-leash dogs at Turtle Bay East. This site is

poised to have similar issues, specifically the conflict between dogs and bike riders moving at

high speeds. The observed issue has less to do with the bikes themselves than with off-leash

dogs present on site. Off-leash dogs and those under the control of their owner occasionally

interfere with the path of travel for bikes and can be startled, upset or even struck by the bikes,

leading to wrecks, injuries, and arguments on all sides. Turtle Bay East is located at an

important bike-pedestrian intersection; restricting bike access at the location does not make

sense.

It is critical to the re-introduction of this space that is well-used and that residents feel safe when

they are there. Turtle Bay East has become so popular that there are regularly parking shortages.

This project was designed to mirror the strengths of the Turtle Bay East project and go one step

further. This site will host a kayak launch, restroom, and overwater bridges. Staff has concluded

that to avoid the issues seen in Turtle Bay East, priority of use should go to off-leash dogs. This

high-value riverfront property has seen no shortage of issues over the years. By allowing off-

leash dog use, it will be instantly popular with a large number of residents seeking this activity

for their dogs. These users represent a wide cross-section of the community – older and young,

families, and a variety of socio-economic experiences. As evidenced at Turtle Bay East, users of

off-leash dog areas are dedicated, numerous, and visit sites for long periods. In combination

with heavy capital investment, their presence on-site should provide the stewardship and

engagement needed to turn the tide and keep the site safe and accessible.

For bicycles, staff determined that with the lack of neighborhood access, coupled with a

circuitous trail system and no real commuter value present on site, riding bicycles would be

purely recreational and not vital for active transportation. Furthermore, parallel facilities are

available on Hartnell and Cypress Avenues that are much more efficient than a route through the

open space, and the trail system ends at a staircase to Cypress Bridge. For recreational purposes,

the City hosts an extensive trail system featuring both dirt and paved trails for all skill types as

well as a bike park. Rather than lead both user groups to potential conflict, it is recommended

that we discourage riding bicycles through the property.

If approved, the bike restriction will be incorporated into standard rules and regulation signage

and will not increase costs for the project.

Packet Pg. 28


Attachments

Henderson Open Space Area Map

Packet Pg. 29

Packet Pg. 30

Att

ach

men

t: H

end

erso

n O

pen

Sp

ace

Are

a M

ap (

5. C

on

sid

erat

ion

of

Ren

ame

Riv

erla

nd

an

d

agenda - wednesday, december 9, 2020

Documents