agenda 11:00 am (3d tech center, capra 116) introduction to 3d at sony and the digital backbone...

Agenda

11:00 am (3D Tech Center, Capra 116)

Introduction to 3D at Sony and The Digital Backbone ProjectChris CooksonPresident, Sony Pictures Technologies and Chief Officer 3D Technology Center

3D Technology Center Curriculum and Introduction to 3D ProductionBuzz HaysSenior Vice President, 3D Technology Center, SCA

3D Shoot DemoChris CooksonBuzz Hays

Digital IntermediateChris CooksonTony BeswickSenior Vice President, Operations & Technologies, SPE

Pick-up Box Lunches and Depart

11:15 am (3D Tech Center, Capra 116)

11:45 am (Stage 7)

12:00 pm (Colorworks, Stage 6)

12:30 pm (Main Street)

Digital Backbone Project Overview ghj / 2010.04a 2

Digital Backbone Project Overview

Sony Pictures Technologies


Why a Digital Backbone?


A scalable, flexible and file-based solution is imperative to support new paradigms in entertainment production and distribution.

Sony is uniquely positioned to develop, operate and market the solution, which is core to its mission and competitive advantage.

Tape

Film

DailiesEditorial VFX DI

Storage

Transcoding/File Conversion

Conform

DigitalMaster

DistributionMaster

Cinema(DCP)

TV(Int’l)

IPTV Hotel/FlightBlu-ray

Memory

Acquisition Digital ProductionPost Production Distribution (DVP)

Digital

Internet

Media

Terrestrial

Satellite

Home

Theater

Entertainment

Distribution Viewing

SOA base Workflow/Metadata/Asset Management

Market Direction


Education/Training

1

Digital Workflow

The Digital Backbone is a seamless infrastructurefrom content capture through distribution.

From Camera Lens to Cellphone

Distribution:Output,DIsplay

4

Production:Capture,Creation

2

Post Production:VFX, DI, etc

3


NON-THEATRICAL LOCALIZATION

MEDIA TRANSFORMATION SERVICES(Color management, compression, rendering, sync, conform, transcode, content format, watermark, encrypt, package, etc.)

METADATA REPOSITORY

LIBRARY & RESTORATION

DISTRIBUTION(INTERNATIONAL TV)

DISTRIBUTION(Domestic TV)

DISTRIBUTION (MOBILE)

DVD, BLU-RAY, UMD AUTHORINGVERSIONINGMARKETING (SPTI)

MARKETING (SPT)

MARKETING (SPHE & ADDED VALUE)

DISTRIBUTION(DOMESTIC & INTERNATIONAL THEATRICAL)

POST-PRODUCTION (THEATRICAL LOCALIZATION)

POST-PRODUCTION

MARKETING (THEATRICAL)

PRODUCTION

KEY: Information Sent ViaRed: Physical MediaGreen: File Based

3rd Party SPE groupDigital

repository

TEMPORARY WIP REPOSITORY

DIGITAL ARCHIVE REPOSITORY

FINISHED CONTENT / MEZZANINE REPOSITORY

PRODUCTION

Picture Capture, Sound Capture

GenesisPicture Capture

35mm FilmPicture Capture

Production capture4K Picture WIP

Sound WIP

CuttingRoom Floor

3rd Party Production Support

Services as needed.Dailies build, picture cutting, etc.

Production capturePicture WIPSound WIP

Dailies

Production Picture EditorialProduction Sound Editorial

Dialogue, ADR, SFX, Foley, Music, Mixing

Picture WIP Version WIP EDLs

Lock Picture EDL

Production captureSound WIP

Reference Picture

WIP SoundElements

MezzanineSoundFiles

Encode/IngestFacility

HD or SDMaster Files

HD or SD masterHDCAM-SR, D5,etc

HD or SDMaster files

3rd Party Vendors

Trailers VendorEPK, B-rolls vendor

DVD/Tape Out Facility

Picture WIPSound WIP

Physical mediaDailies


Dailies filePicture WIPSound WIP

WIPTrailer EDLEPK EDL

B-rolls

FinalB-roll

Theatrical Marketing


WIPTrailerEPK

B-rolls

WIP EPK EDL

Final EPK EDL

DI Facility

Edit/conform, dirt & scratch removal, color correction, negative recording

Locked Picture,Dailies,

Audio Elements

Trailer EDL

Main/End/TitleDPX

HD LUT

OV DPX

OV DPX

Trailer DPX

Dubbing VendorsSubtitling Vendos

Mains / Ends / Titles Vendors

M/E tracks

Reference Picture

Dub TracksSubtitles

LocalizedMains/Ends/Titles

Film Finishing Vendor

Answer print, check print

Film Release Print Vendor

Distribution Vendor

Answer Print35mm

Release Prints35mm Theaters

DCP hard drives

KDMs

35mm filmDCP hard drives

DCP KDM

Menuing VendorAdded Value

Audio and Video VendorsMarketing SPHE(Added Value)

Reference picturePhotos

Music

Final Menupackage

EPK

DailiesMusic

Reference PictureAV PictureAV Sound WIP

AV PictureAV Sound

Commentary transcript

FinalAV PictureAV Sound


WIPStoryboardsAV PictureAV Sound


FinalStoryboardsAV PictureAV Sound


Marketing SPTPromo, EPK Vendors

Video WIPAudio WIP

WIPPromo, EPK,

Sales Presentations

Final Promo, EPK,

Sales Presentations

New MediaSource content

New MediaFinal content

Off air encode

Catalog clipSource file

DVD authoringSource files

Clips EDLs


Clients

DVD

PromoEPK

Sales PresentationNew Media

Off AirClip Files

PromoEPK

Sales PresentationNew Media

Off AirClip Files

Marketing SPTINetworks/Channels

B2B WebDVD content

for duplication

B2B Web

Catalog Sources

B2B Web


Reference Picture

Reference Picture DVDM/E tracks DVD

M/E tracks

DVD contentFor duplication


WIPTrailer EDLPromo EDLEPK EDL

Network Tool Kit

FinalTrailer EDLPromo EDLEPK EDL

FinalEPK

Network ToolkitSPTI.com content“Best Of” package

“Best Of’ compilationSource content

Dubbing VendorsSubtitling Vendors

CC Vendors

M/E tracks

Reference Picture

Dub Tracks

SubtitlesCC


Reference Picture

Reference Picture DVDM/E tracks DVD

M/E tracks

Editors(Airline, network, cable, syndication, hotels, etc)

Reference Picture

Audio

SubtitlesCC

Version EDLs

Show packageFormat sheets

Censorship Boards, Talent, and other approvers


VersionReference Picture

VersionReference Picture DVD

Version picturemaster

Audio Elements

Subtitle & CC Files

AV ContentMenus

Authored DVDContent

Version picturemaster

Audio Elements

Subtitle & CC Files

AV ContentMenus

Version pictureMaster

Audio elements

Subtitle & CC Files

AV ContentMenus

ORC

HEST

RATI

ON

Mobile Clients

TranscodedShort form &

Personalization

TranscodedLong form

content

TV Clients

Domestic Network, Cable, Pay TV

DVD/Tape Out FacilityTV

Deliverables

TVDeliverables

TVDeliverables

Intl TVDeliverables

PHYSICAL ARCHIVE (Inwood & other vaults)

IN35mm

Mastering/Restoration Facility

CatalogSource Content

RestoredMaster

Elements

Production CaptureMetadata

RestoredMaster

Metadata

FinalTrailer EDLEPK EDL

B-rolls





Physical medium

Final

B-roll


MET source

content


Localized

Mains/Ends/Titles

MET sourcecontent


DVDReference Picture

PhotosMusic


Music

Reference picturePhotos


AV source

content DVD


WIPAV PictureAV Sound





Video WIPAudio WIP

Video WIPAudio WIP


WIP & FinalPromo, EPK,

Sales Presentations


Mobile client

Deliverables

Mobile

Deliverables

Encode/Ingest Facilities

ReceivedPhysical elements

Catalog

Source Content

Catalog Sources

Networks and licensees

Retrieval content

Retreivalcontent

EncodedRetrievalcontent

Retrieval

Content metadata

DISTRIBUTION (DDI, EST, VOD, etc.)

TranscodedDeliverables

DISTRIBUTION(ANCILLARY MARKETS)

Ancillary Clients(Airline, Hotel, etc)


VersionEdited content

Version editedContent tape

Version content

3rd Party Telecine Vendor

4K Scan

Sound Capture

4K Picture

Production executives, talent, and other stakeholders


Dailies

Reference

Picture files

Dailies &

Screener DVDs

Reference

Picture files

Dailies

VFX House

4K Picture WIP

4K Picture With VFX

Acquisitions

DigitalNegative

DCP Facility

Final Master AudioLocalized Audio

Subtitles


OSTN

OV DCDMLocalized DCDM

Dailies files


MET sourcecontent

AV sourceContent DVD



Final Promo, EPK,

Sales Presentations

WIP Promo, EPK,

Sales Presentations

VersionReference Picture

CatalogSource Content

Catalog

Source Content

DST/VOD Clients

Authoring Facility(DAC or external vendor)

DVD, Blu-Ray, UMD Duplication

Vendor

DVD, Blu-Ray, UMD master

TerritoryDVD authoring facility


DVD authoringSource content

3rd Party Syndication Delivery Vendor

Barter SyndicationClients

Cash SyndicationClients

BarterSyndicationDeliverables

CashSyndicationDeliverables

BarterSyndication

Deliverables

CashSyndication

Deliverables

International TV Clients

Territory Satellite Broadcast Facility


Intl TV

Deliverables

Intl TV

Deliverables

Intl TVDeliverables

Raw FootageArchival

YCMArchival

Digital NegativeArchival

Mezzanine SoundArchival

DCDMArchival

EncodedCatalogcontent

ORC

HEST

RATI

ON

DISTRIBUTION BACKBONEPRODUCTION BACKBONE

Sony United Implementation Team• Sony Pictures Technologies• Sony DADC• Sony B2B

Sony United Implementation Team• B2B Solutions Group

• B2BoA San Jose• BPRL• Atsugi

• Cross Functional SPE Team• Technologies • Columbia Pictures, Screen Gems• Television• Post Production & Studio Operations• Imageworks, Digital Media Group

Although the distribution and production segments of the backbonewill be integrated, two different implementation approaches will be utilized.

Two Implementations, One Backbone


Sony Media Backbone Conductor

A media-oriented, SOA-based digital production backbone frameworkdesigned to provide flexibility, adaptability, and scalability

■ Automated workflow and process management

■ Real-time activity dashboard monitoring and reporting

■ File movement and management

■ Digital asset management and metadata database

Provides an open architecture■ Defines and publishes interfaces

■ Creates an “ecosystem”:Encourages third-party development of services, plug-ins, and clients


Current SPE Production Backbone Configuration

500 TB disk storage (SAN) 2 PB tape storage Proprietary software for ingestion, access control,

and retrieval of picture files and metadata Secure network connection (10 Gb/s) to SPE Studio Lot Secure network connection (1 Gb/s) to external facility (Efilm)

agenda 11:00 am (3d tech center, capra 116) introduction to 3d at sony and the digital backbone...

Documents

d tech center

operations technologies

entertainment production

production segments

distribution ddi

digital media groupalthough

content capture

content format