afstudeer presentatie
TRANSCRIPT
“Design Dialogues”
Exploring innovation in a professional services firm
Graduation project
Strategic Product Design
Industrial Design Engineering
Delft University of Technology
Supervisory team
TU Delft
Dr. ir. Frido Smulders
Dr. Giulia Calabretta
Author
Carien de Heus Deloitte
Ir. Arjen Lettinga
Scope
Method
People
Ideas
Process
Focus
2
Deloitte NL
Deloitte
Innovation
Deloitte NL
Deloitte Innovation
Ideation
Commercialization
Incubatio
n
Deloitte NL
Deloitte Innovation
Ideation
Commercialization
Incubatio
n
1Finding ideas
in the
company
2Supporting the
ideation
Deloitte Innovation wants to increase the quality and
amount of new services that are realized in the incubator.
They experience problems supporting employees with the
creation and development of new and viable ideas that
are ready for the incubation phase.
Deloitte NL
Deloitte Innovation
Ideation
Commercialization
Incubatio
n
Scope
Method
People
Ideas
Process
Focus
8
Scope
Method
People
Ideas
Process
Focus
Deloitte Innovation wants to increase the quality and
amount of new services that are realized in the incubator.
They experience problems supporting employees with the
creation and development of new and viable ideas that
are ready for the incubation phase.
9Scope
Deloitte NL
Deloitte Innovation
Ideation
Commercialization
Incubatio
n
Scope
Method
People
Ideas
Process
Focus
proces
actor
relations
ideas
context
10Approach
Macro
Micro
Scope
Method
People
Ideas
Process
Focus
Deloitte NL Deloitte Innovation BV
Ideation
CommercializationIn
cub
atio
n
Research method
Tom
Peter
Claire
FrankAlex
Bill
Scope
Method
People
Ideas
Process
Focus
12
Scope
Method
People
Ideas
Process
Focus
13
actor
relations
context
Scope
Method
People
Ideas
Process
Focus
Innovation in a corporate environment
Human problem
Managing attention for innovation
Process problem
Managing ideas into good currency
Structural problem
Building a cross boundary infrastructure for
innovation
Strategic problem
Institutional leadership
Scope
Method
People
Ideas
Process
Focus
Innovating actor in relation with his context
Resistance from the
organizational structure:f.e.: Resistance towards the innovation
Bill: “If I could forbid it I would do it” that is
what a director told me, because “if you solve
it than it costs me returns “
Relations with others involved
in the innovationf.e.: misinterpretation on the content
Claire: “Apparently it was not even a demo but
just a couple of sheets…”
The influence of the context on
the innovatorf.e.: Fear for failure
“That is my biggest fear, when in het end it is not gonna
appear to be feasible and that I have to go back … that
would be a real setback “
Scope
Method
People
Ideas
Process
Focus
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ideas
Scope
Method
People
Ideas
Process
Focus
Ideas
Problem space Solution space
Scope
Method
People
Ideas
Process
Focus
The process of ideas
Problem
spaceSolution
space
Analytical Synthetic
Abstract
Concrete
1
2 3
4
1 2 3 4
Scope of
designers
Scope of business
people and engineers
Dis
co
ve
ry
Inve
ntio
n
Diverge Converge Diverge Converge
INNOVATION PROCESS BY BECKMAN AND BARRY (2007)
Scope
Method
People
Ideas
Process
Focus
Innovations
Problem
space
Solution
space
An innovation is a collection of ideas,Innovators are focussed on the solution
Scope
Method
People
Ideas
Process
Focus
20
proces
Scope
Method
People
Ideas
Process
Focus
Innovation Processes
2 IDER-MODEL BY AUTHOR BASED ON SMULDERS (2014)
1 TOM-MODEL DELOITTE INNOVATION (2013)
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Scope
Method
People
Ideas
Process
Focus
Innovation process
ideation
incubation
commercialization
TOM-
model
ideascreen
draft business
plan
ideation incubation commercialization
Pilot X Pilot Y Pilot Z
Scope
Method
People
Ideas
Process
Focus
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Scope
Method
People
Ideas
Process
Focus
Focus: the ideation process
group
company
individual Intuiting……
Interpreting……
Integrating……
institutionalizing……
Progress of the idea
Scope
Method
People
Ideas
Process
Focus
group
company
individual Intuiting……
Interpreting……
Integrating……
institutionalizing……
Progress of the idea
Ideation phase at Deloitte Innovation
Scope
Method
People
Ideas
Process
Focus
group
company
individual Intuiting……
Interpreting……
Integrating……
Institutionalizing……
Progress of the idea
“Design Dialogues”A GUIDE TO DESIGN THE FACILITATION OF “DESIGN
DIALOGUES”
Synthesis
Scope
Method
People
Ideas
Process
Focus
Deloitte Innovation aware and “Bridge the
gap” between the individual and the company
through adding the group-level of innovation
As Deloitte Innovation
recognize design dialogues and place design
dialogues in Deloitte Innovation strategy as
part of the pillar Growth.
As facilitator:
Be aware of design thinking and design
acting, Start learning about design thinking,
Get connected with the internal and external
network, Keep designing your sessions and
“prototype” it and experience
Design Dialogues
Prototype it
Get connected
Start learning
Keep designing
Be aware
Scope
Method
People
Ideas
Process
Focus
Reflection
Thank you!
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