magazine style Guide

LINKING THEAFRICAN DIASPORA

ContentsAbout AfroLinks Magazine

Brand Values

Logo

Colour Palettes

Typography

Imagery

Contacts

Afrolinks is a bi-annual magazine which celebrates the diverse cultures across the areas of the African Diaspora. It will explores the cultures of countries where large proportions of Africans were displaced over the course of the transatlantic slave trade as well as the different countries across the continent of Africa.

The magazine aims to present information of different cultures of people across the African diaspora in a way that is accessible, understandable and aesthetically pleasing to the target audience.

In turn it aims to combat the lack of understanding ofthe different cultures and traditions between black people from different nationalities across the African diaspora.

About AfroLinks Magazine

COMMUNITYCULTURELIFESTYLEUNITYHERITAGE

BRAND VALUESCommunity - We value community cohesion at whether it be local or international. We strive to invest especially into the communities of African descent.

Culture - We value the variety of cultures developed as a result of the African diaspora and seek to showcase them in a way that demands respect.

Lifestyle - We have an interest in the variety of different ways people choose to live their lives aiming to highlight the variety of attributes that contribute to lifestyle e.g fashion, entertainment, food and more.

Unity - Imagery and content associated with the Afrolinks magazine identity always strives to promote unity as opposed to division.

Heritage - We value our history and the acheivements of our ancestors

LOGO

LINKING THEAFRICAN DIASPORA

LINKING THEAFRICAN DIASPORA

LINKING THEAFRICAN DIASPORA

This logo is the main identity of Afrolinks magazine, its professional, clean cut yet youthful design communicates and connects with the target audience of young people and young adults between the ages of 18-35

The slogan ‘Linking the African diaspora’ is generally kept with the title, however where the logo is needed to be shrunk to a very small size it may be removed.

colour palettes

#C9AC68

CMYK: 8 20 62 16RGB: 201 172 104

#F0DAAC

CMYK: 1 8 32 5RGB: 240 218 172

#A0957F

CMYK: 33 31 46 11RGB: 160 149 127

#7895A4

CMYK: 24 0 0 43RGB: 120 149 164

#E9E9EA

CMYK: 1 1 1 7RGB: 233 233 234

#989498

CMYK: 11 13 8 38RGB: 152 148 152

#637E77

CMYK: 67 42 54 5RGB: 99 126 119

#574109

CMYK: 20 40 90 70RGB: 87 65 9

#A78005A

CMYK: 25 43 65 17RGB: 167 128 90

#3C2415

CMYK: 50 70 80 70RGB: 60 36 21

#737144

CMYK: 50 40 80 24RGB: 115 113 68

#000000

CMYK: 75 68 67 90RGB: 0 0 0

Primary Colours

Secondary Colours

Mustard Brown Dark Brown Khaki Black

Peachy Cream Fudge Brown Teal Grey

Concrete Mahogany Brown Grey-Blue Light Grey

colour palettesGradient Colours

These colours are to be used as a starting point whe it comes to the use of solid colour and spot colour in the magazine. Colours used in typography must always be chosen from these colour palettes.

The gradient palette above is to inspire the designer to incorporate gradients.

typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Reprise Stamp

REZ

News Gothic MT

Cochin

Reprise StampThis font is to be used generally for headings and features within the magazine.

REZThis font is an alternative font to be used in headings and features in the magazine.

News GothicThis sans-serif font is for general text and subheadings within articles.

Cochin This serif font is an alternative for general article text and subheadings.

Target Audience and article content is to be considered at choice of font.

imageryAfrolinks magazine is driven by photography, this includes documentary photography, photo essays and fashion photography that document lifestyles across the diaspora. The photos must be of highest quality and aesthetic acheiving the three criteria listed below.

1. Document or artistically represent lifestyles of people in different countries across the African Diaspora.

2. Associate with or portray at least one of the 5 values of Afrolinks Magazine.

3. Be Contemporary. All photography needs to have been taken recently as a relistic portrayal of current affairs within the different countries of the diaspora. Exceptions can however be made where reference is being made to the heritage of a subject matter. In this instance alone historical photography may be employed.

imagery

imagery

“Afrolinks magazine is all about the people”

contacts