africa trends 2012
TRANSCRIPT
AFRICAN TRENDS 2012
TABLE OF CONTENTPOLITICAL TRENDS
WIND OF CHANGETERTIARY EDUCATION DROP-OUTTHE GREAT CHINESE INVASION
ECONOMIC TRENDS:PICKUP IN GDPPOPULATION GROWTHRAPID URBANISATIONRISE IN MIDDLE CLASSDIASPORAINVESTMENTSPRIVATE INVESTMENTSFAST-FOOD GIANT, YUM!UNEMPLOYMENT RATERETAIL SECTOR KENYAANGOLA’S BOOMING ECONOMYTHE AFRICAN JET SETTERS
ENVIRONMENTAL TRENDS:
POOR RAINFALLUNLOCKING RESOURCESUNTAPPED AGRICULTURAL
GENERATION Y NOTI’M AN (AFRI)CANSWAGGERSNETWORKING ADIDAS’S “GET ON THE BUS” CAMPAIGNJUST DO MORE“THE END OF THE BIG IDEA”HOT LISTGROUP EXERCISINGAFRICAN GAYS UNDER SIERGE?
SOCIAL TRENDS:
TECHNO TRENDS:
TOP 10 AFRICAN COMPANIESAFRICA’S TOP 20 COUNTRIES BY FACEBOOK USERSMOBILE CRAZECASHLESS + MOBILE WALLETS THE YEAR OF THE ULTRA BOOKS Year of the Ultra IPAD DOMINATES
LEGAL TRENDS
MEDIABOTSWANA’S COMPETITION AUTHORITY
POLITICALTRENDS
WINDS OF CHANGE
TERTIARY EDUCATION DROP-OUT
THE GREAT CHINESE INVASION
ECONOMICTRENDS
PICKUP IN GDP
Sources: COMTRADE and staff calculation based on SITC3 classification 4-digit subgroups
MEDIAN SHARE OF THE LARGEST 3 COMMODITIES IN TOTAL EXPORTS IN SSA BY COUNTRY GROUP
POPULATION GROWTH
by Wilson Idahosa Aiwuyor
YOUTHFUL CONTINENT,GOOD OR BAD?
Rapid Urbanization
RAPID URBANISATION
RISE IN MIDDLE CLASS
INVESTMENTS
• US$70 million
• US $ 40 million
• US$70 million
• US$80 million-
Tanzania Breweri
es
Uganda subsidia
ry Nile
Breweries: in
Zambian Breweries
and Ndola
brewery
Ghana subsidia
ry –Accra
PRIVATE INVESTMENTS
Fast-food giant,Yum!
Retail sector in Kenya
Angola’s booming Economy
THE AFRICAN JET SETTERS
ENVIRONMENTAL TRENDS
POOR RAINFALL
• The United Nations Organisation
for Food and Agriculture (FAO)
estimates that US$80 billion
needs to be injected every year
in the continent's agriculture
sector to help it develop and feed
a high number of hungry
Africans.
• Africa is believed to boast
at least 60% of the world's
arable land, most of which
is untapped.
UNLOCKING RESOURCES
BOUNTY
UNTAPPED AGRICULTURAL
6. Algeria
7. Mozambique
8. Angola
9. Namibia
10. Cote d'Ivoire
1. Sudan
2. DRC
3. Nigeria
4. Mali
5. Tanzania
SOCIALTRENDS
Generation Y Not
MORE BRANDS INVESTING IN EDUCATING YOUNG AFRICANS
I’M AN (AFRI)CAN
Swaggers: an untapped
market
This new breed of consumer ster inspired, highly motivated, young, and confident, we have defined them as
…
THE SWAGGERS
“A good starting point is to understand thatmeaningful relationships with brands aredeveloped offline and the web is just a tool forenhancing this experience.”
Networking
Adidas's “Get On The Bus"
Just do more
"The End of the Big Idea"
NICHE EATING & QUIRKY FOODS
GROUP EXERCISING
AFRICA’S GAYS SAY THEY’RE ‘Under Siege’
“Unless the world moves fast, we should expect a lot of killings of gays – not by state sanction but through mob violence.”
TECHNOLOGICALTRENDS
Top 10 African Companies
MTN Group (five last year)
Vodacom Group (same as last year)
Telkom (17 last year)
Naspers (34 last year)
Datatec (35 last year)
Maroc Telecom (33 last year)
Orascom Telecom (18 last year)
Altron (47 last year)
Orange Ivory Coast
Econet Wireless
MTC (Namibia)
Gabon Telecom
MOBILE CRAZE
Africa will also see one fifth of its internet traffic being accessed over cellular networks by 2015.
Higher than the global average of 3%
Subscribers have been growing at nearly 20% a year over the past five years.
Africa's subscribers hit 735-million-end of 2012.
Fastest-growing telecoms market in the world.
The launch of smart phones at under US$80 and tablets at US$300 has already transformed the Kenyan market's
aspirations of mobile delivery
Brands in these regions are now more than ever considering driving their messages through mobile
content
Print spend across Africa is declining
Aegis Media's press spend has declined by 4% but we have seen digital spend increase by 58%.
Distribution via webmobile and illicit means will quickly become the biggest content distribution channels on the African continent
Digital spending is expected to increase this year especially in out of home and mobile sectors.
Television viewership is being affected by ongoing power outages in critical markets like Nigeria
Rising fuel costs in these markets will make access to television less affordable and predictable.
Nollywood.com produces over 150 movies a week already and many markets like Kenya for example are already enjoying Nigerian content over other European and
USA developed and produced content
1. Egypt
2. South Africa
3. Morocco
4. Nigeria
5. Tunisia
6. Algeria
7. Kenya
8. Ghana
9. DR Congo
10. Senegal
11. Cameroon
12. Ethiopia
13. Tanzania
14. Uganda
15. Mauritius
16. Angola
17. Madagascar
18. Zambia
19.
Mozambique
20. Botswana
AFRICA’S TOP 20 COUNTRIES BY FACEBOOK USERS:
Tweet success
.
Cashless + Mobile Wallets
First National Bank
(FNB) has been deemed
a leader in the digital
and technological
space, according to the
2012 BMI-
TechKnowledge Digital Lifestyle predictor
.
Tablets
The Year of the Ultra Books
AFRICAN BUSINESS
IPAD DOMINATES
LEGAL TRENDS
Media
MEDIA
"Ultimately, Competition Law protects the process of
Competition and therefore creates an economic
environment in which resources are allocated
efficiently to the benefit of consumers”
.
BOTSWANA’S COMPETITION AUTHORITY
"Competition legislation is in line with international
trends, and Botswana's implementation of this law is most certainly driven by the
ongoing integration of international trade," says Jac Marais, Partner, Competition
Law, Adams & Adams.
THANK YOU!!