afp westchester npd 2013 building a social tribe - how to get your community working for you -...
DESCRIPTION
Non-profits do not always have full-time staff learn how to leverage today’s social landscape to work for your non-profit. During this workshop you’ll learn how to get your community working for you. LEARNING OBJECTIVES/TAKEAWAYS: Attendees will learn what tools they should use and how they can get their community to spread their message for them via the social web.TRANSCRIPT
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BUILDING A SOCIAL TRIBEHow To Get Your Community
Working For You
Jennifer ShaheenPresident & Technology
Therapist®Technology Therapy Group
TechnologyTherapy.com914-949-6092@TechTherapist TechnologyTherapy
TechnologyTherapy.com914-949-6092@TechTherapist TechnologyTherapy
NonProfit
Supporter
Supporter
Supporter
Supporter
Supporter
Supporter
Supporter
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Supporter
NPF- Listening
NPF – Supporting
NPF – Motivating
NPF - Guiding
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To Build a Tribe…
Powerful Story
Make Connections
Be Authentic
Leverage Powerful
Tools
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“Stories have real power to hold human attention
and shape our thinking.”
- Jonathan Gottschall, author The Science of Storytelling
Powerful Story
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INSPIRATION
Make Connections
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Transparency
Be AuthenticShare the stories of how people have helped big
& small
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Leverage Powerful
Tools
Community
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Ingredients of a Good Story
Self Discovery
Orientation
Focal Point Conclusion
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Storytelling Tools
Powerful Platforms
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The Stats
Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside the U.S.
Instagram: 68% of Instagram's users are women. The age skews 18-29 yrs. African-American, Hispanic and urban residents.
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The Stats
Google+ is the most male-oriented of the major social networks. It's 70% male. And according to Google there are more than 500 million users
Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
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The Stats
Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
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TechnologyTherapy.com914-949-6092@TechTherapist TechnologyTherapy
More Stats
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Make it Easy
To Get Involved
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Create Focused Campaigns / Projects
This gives your audience focus
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Give People the Tools to Spread the Word
• Provide downloadable guides• Create and share badges• Provide photos & videos• Give people ideas• Show their stories
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TechnologyTherapy.com914-949-6092@TechTherapist TechnologyTherapy
Facebook Wall
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Did You Know?• The average Facebook
user, check’s their account 5 times a day
• Has 200+ friends
• Spends an average of 8 hours a month on #Facebook
• Facebook is the most used social network for Baby Boomers:
• following groups/organizations 55%
• supporting causes 26%
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Facebook for Non-Profits• Leverage the visuals• Get Your #hashtag on• Understand Your Insights• Give to Receive• Outline goals, purpose,
message
facebook.com/nonprofits
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Vine & Instagram
Build Emotions in 15 Seconds or less
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Vine
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Vine on Twitter
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Vine
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Instagram Home Feed
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Instagram Photos
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Instagram Videos
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Instagram Videos
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Twitter for NonProfits
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TechnologyTherapy.com914-949-6092@TechTherapist TechnologyTherapy
Twitter for Non-Profits• Be active• Get involved with your
followers• Tweets with 100 characters
get retweeted 4x more• Tweets with 1 or 2
hashtags have 21% higher engagement
• Asking for a retweet has a 23x higher retweet rate
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TechnologyTherapy.com914-949-6092@TechTherapist TechnologyTherapy
Pinterest for Non-Profits
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48.7 million users
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Create a Business Account
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Pinterest Analytics
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Involve Your Followers
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YouTube
https://support.google.com/nonprofits/#topic=3247288
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Cross Your Social Media
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Questions?TechnologyTherapy.com
Need help creating your strategy and implementing your strategy
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