affiliate success stories. | affiliate success stories 2 success stories? what are they?when do i...

Affiliate Success Stories

| Affiliate Success Stories2

Success Stories?

What are they? When do I use one?

A success story is a tool for a sales rep,

rather than a testimonial which is a quote

to be used with a prospective advertiser.

These success stories are meant to

provide inspiration and ideas to our

partners on what types of campaigns

have been successful across the program

in specific verticals. Reps can edit down

the success stories into testimonials as

needed to present to a potential

advertiser.

A success story should be used to provide

ideas to a sales rep, after a meeting with

an advertiser, on how to capture the

desired audience. In other words, they

should be used when an advertiser is

experiencing difficulties that a similar

advertiser has overcome by using affiliate

solutions.

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Vertical:: Real Estate

| Affiliate Success Stories

Gwinnett Daily Post | Gwinnet County, GA

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Real Estate | Success Story

Waterfront on Lake Oconee


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BOLT | Success StoryWaterfront on Late OconeeRetail Revenue: $35,010Campaign Length: 6 months

Geography Targeted::

Advertiser Solutions Sold::

Past Solutions::

Newspaper

Outdoor

Online

Key Word Search

Premium News Network

Category Targeting

Gwinnett, North Fulton, Cobb and city areas with higher incomes that can afford 2nd/vacation homes

Testimonial::

“The Initial goal (Jan-March) was to create awareness and grow traffic and interest on the new website…BOLT seemed to work well for that. In April-June we need to continue to grow traffic to the site but also foot traffic at the location that can result in sales” - Pam Ledbetter, Accent South Media (agency)


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BOLT | Success Story

Why did they buy::

Objections Overcome::

Additional Commentary::

The Waterfront on Lake Oconee is a new lakefront development that needed to create awareness of their newly finished condos for sale to a target market of qualified buyers within driving distance.

The agency was not well versed on online in general so I had to educate her to manage expectations for both her and her client. I actually met with her three times in person just to discuss the internet and how to best capitalize on the products that we offered.

Initially we utilized category and key word search options for BOLT and layered in the newspaper website as well as some print. After they felt comfortable with the program and saw results with regard to traffic to their website, as well as to the homes, I was able to get them to increase their investment so we could layer in Premium News Network. The click through rates on this program were double to triple in comparison to the others so they were immediately impressed. Once they close a few homes I feel confident they will renew for another 6 months AND possibly add in some other investment properties the company recently purchased in other areas of the country.

Waterfront on Late OconeeRetail Revenue: $35,010Campaign Length: 6 months


San Luis Obispo

Terrie Banish, VP Advertising

San Luis Obispo Tribune

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National Association of Realtors


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Real Estate | Success StoryNational Association of RealtorsRetail Revenue: $7,000Campaign Length: 3 days

Geography Targeted::

Advertiser Solutions Sold::

Past Solutions::

ROP Weekend Print Ads

Main News Wrap + ROP(RE showcase section)

www.SanLuisObispo.com(mobile and main, corner peelback)

Mobile geo-fence around open houses

Mobile impressions in feeder markets

Santa Barbara

San Luis Obispa

Fresno County

250k mobile imps, .5% ctr

Homepage peelback .06% ctr

weekend spadea in print

& web landing page


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Why did they buy::

What We Delivered::

This is the first time we were able to offer a comprehensive media plan for the NAR "Open Door" annual open house event. Our program enabled realtors to reach both local and feeder markets, where many prospective home buyers currently live.

The offer showcased local open house listings and was purchased by 56 agents for $125. It covered 2 days and included:

Spadea wrap: Saturday with pickup into Sunday RE

• PDF of Spadea was posted as Target URL landing page

Corner Peel for 2 days over weekend on www.SanLuisObispo.com (70k imps)

250k in- and out-of-market impressions over one weekend

• Including zip codes of open house locations

National Association of RealtorsRetail Revenue: $7,000Campaign Length: 3 days


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Additional Commentary::

Testimonial::

This was a one-time event for NAR's National Open House weekend, but it has created buzz with each of the MLS offices. As a result we are using this format to create similar repeat campaigns on a regular basis. It also works for larger broker offices that have 50-100 listings.

This program also forced our Real Estate reps to talk about each of the products in the package, and it served as a great segue way into deeper conversations about using a wide array of tactics to reach out, especially on mobile devices.

"This media mix created the single largest open house weekend I have ever experienced in my real estate career. I netted over forty attendees to my open house, most of which were the direct result of the Open Doors advertising package. My listing went into escrow that same weekend!“

- Linda Wilson, Owner of Wilson & Co, Sotheby's International Realty

National Association of RealtorsRetail Revenue: $7,000Campaign Length: 3 days


affiliate success stories. | affiliate success stories 2 success stories? what are they?when do i...

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