Affiliate Summit West 2012

Masterminds Groups

Tricia Meyer, MeyerTech, LLC, @SunshineTriciaEric Nagel, Nagel & Associates, @EricNagelTodd Farmer, AffiliateMarketingPlan.com, @toddfarmer

Agenda

•Mastermind Defined & Myths•Who Can Mastermind?•Why Mastermind?•How We Do It•How To Guide•Tips•Q & A

Mastermind Defined• Think and Grow Rich– "for the creation and

carrying out of your plan"– "decide what advantages

and benefits you may offer the individual members of your group, in return for their cooperation"

Mastermind Myths• Not a huge email list• Not a MLM Pitch• Not stuffy group of

“intellectuals” discussing problems of the world

• No cost (just time)

What It Really Is• Tight group of like-minded professionals, who

trust and respect one another, and who genuinely aspire to help, motivate and benefit each other.

Who Can Mastermind• Groups of:– Merchants– Affiliates– Affiliate Managers

• Hybrids – representing each perspective

Who Can Mastermind

• Specialty Groups:– Sports Affiliates– Coupon Affiliates– Niche Retailers

Why Mastermind: Reasons• Socialize– Water cooler

• Accountability• Focus• Opportunity identification and vetting• Feedback• Advice

Why Mastermind: Reasons• Bounce ideas

– No fear of theft– Thoughtful insight, perspective

• Review current projects– Feedback, suggestions, ideas, edit

• Stay focused– Holding yourself accountable among peers (& GSD)

• Consistently make progress• Help each other

– Technology, business scalability, justification– Share knowledge and expertise

Why Mastermind: Needs• People you can trust– FrieNDA

• Respect opinion• Stay focused• Consistency• Make progress• Be responsive• Focus on your members’ needs

Why Mastermind: Benefits• Different perspective• Creativity• Constructive criticism• “Look inward”, self-reflection• Kick in the pants!• Show off• Grow together

Why Mastermind: Added Benefits• Review of new projects• Copy editing• First people to share, blog, announce,

promote, comment• Product Development• Joint Ventures

How to Mastermind• Establish Vision, Mission• Set Goals, Priorities• Size of Group• Identify Process• Schedule

How to Mastermind: Needs• Trust• Like-Minded People• Diversity• Technology

How to Mastermind: Tech• Voice Only• Video Conferencing• Screen Sharing

• Skype / Oovoo.com• Google Hangouts• FreeConferenceCall.com

How to Mastermind: Tech• Skype

How to Mastermind: Tech• Google Hangouts

How to Mastermind: Tech• FreeConferenceCall.com

How to Mastermind: Tips• Leader• Consistency:– Meeting Time– Technology

• Limit commitment – 1 year group, renew as desired.

How to Mastermind: Tips• Threats– Anything Non-Productive

• Identify problems early• If you spend more time “planning”, you’re not

on the same page.

How We Do it• Tight, small group. (just 3)• End of week. (Friday, 2 pm)• Round table – normally.– Review goal accomplishments– Discuss current issues

• One person focus – monthly.• Always end calls with Goals for Next Week.

Following Up• Reminders of previous week’s goals• Unscheduled Check-in– Twitter, Facebook, Skype

• Mid-week email check-in

How To Guide• Identify prospects• Define Vision, Goals, Schedule, Technology.• Month 1 – 3: – Understanding, – Uncover needs, – Establish cadence, roles and low hanging fruit.

• Month 4 – 9: Make major progress• Month 10 – 12: Wind up the year

Questions for Our Panel?

Contact Information• Tricia MeyerTwitter: @SunshineTriciaSunshineRewards.com

• Eric NagelTwitter: @EricNagelEricNagel.com

• Todd FarmerTwitter: @ToddFarmerAffPlan.comAffiliateMarketingPlan.com