afca crisis management 2012 presentation
DESCRIPTION
Whether they're basketball, football or tiddlywinks coaches crisis management is vital to survival. The Rutgers Men's basketball coach is far from alone in facing scrutiny & job loss. This is a crisis presentation for football coaches based on my experience with #PSUTRANSCRIPT
5 New Realities:
Coaches & Crises
Presented by: Kathleen Hessert
AFCA Convention 2012
© 2012 All Rights Reserved
1. Public trust is lost
2. No more free passes
3. Coaches are under scrutiny & under siege
4. Crisis management = vital core competency
5. Social media factors into decision making
© 2012 Sports Media Challenge 2
NEW COACHING REALITIES:
Steps to
Survive & Excel © 2012 Sports Media Challenge
Bunker Mentality Doesn’t Work
© 2012 Sports Media Challenge
© 2012 Sports Media Challenge 5
When the University
Takes the Lead,
• Athletic Dept relationships with football become less valuable
• Decisions are delayed when administrators don’t understand
or care about the rhythm of athletics
• Stakeholders expand & need attention on and off campus
• Big donors & “influencers” carry big weight but…
• Demands require help from non-football staff, coaches,
outside professionals
Everything Changes!
© 2012 Sports Media Challenge 6
Apply
Issues Management.
Your Job Depends On It !
• Crisis management is added to your current responsibilities
• Strategy needed ; tactics alone are not sufficient
• Focusing on current crisis means you’re behind
• Ripple effects start early & last long
• Determine & focus on what may happen next
• Communicate how you’re taking control to instill confidence
7 7 © 2012 Sports Media Challenge
Issues Mgmt Lessons Learned
• ID potential
horribles before &
during crisis
• Put your efforts &
resources where
they’ll help you
most
• Reevaluate issues
daily as they
change constantly
High Impact High Probability Assign resources NOW
Low Impact Low Probability IGNORE
Imp
act
if it
hap
pe
ns
rat
e 1
-10
10
Probability of occurring rate 1-100%
100%
Issues Management Assessment
Monogram Club & players respond
negatively to critics
Campus police involvement criticized
Monitor Rumors
for
1st Mover Advantage
© 2012 Sports Media Challenge 8
• Shutting out criticism is like not scouting opponents
• Blame spews from unexpected areas/people
• As scrutiny grows- others (insiders & outsiders) grow
angry from spread of negativity focused on them
• Comprehensive social media monitoring is essenial
9 9 © 2012 Sports Media Challenge
Monitoring Lessons Learned
• Real-time monitoring
enables timely action
• Media troll Twitter,
Facebook for
discontent, support,
storylines.
You can prepare
• Public sentiment
polarizes . Easy to
determine friends
&foes
• Easily identify issues
you’ll face &
questions to answer
Watch sentiment as it changes ACT on IT
Be Transparent.
Align Advocates
© 2012 Sports Media Challenge 10
• Staff, players, recruits, parents, advisors
• Know what you can say and not say. Stand firm.
• Put information into 1 of 3 categories:
• what I know …
• what I don’t know…
• what I’ll find out…
• Enlist advocates to communicate your message
11
There’s
No Time to
THINK, FEEL, or ACT
But Your Job
Depends on it!
© 2012 Sports Media Challenge
5 New Realities:
Coaches & Crises
Contact: Kathleen Hessert
@Kathleenhessert on Twitter, Linkedin, Google+
704.541.5942 or 704.906.3600
© 2012 All Rights Reserved