Advocacy ProjectBike Channels on Clemson’s CampusMelissa Cason, Logan McFall, and Danielle Matthews

What is the Topic?

• Target behavior: bike usage on campus• Advocating for: bike channels on stairs on

campus and a “Bike to School” day

Rationale for Topic Importance• Promote physical activity and health through bike riding• Increased bike use could lead to less commuting to campus

by car• Success of similar projects on other campuses and in other

cities • University of California (LA)• University of California (Berkeley)

Advocacy Strategy• Main strategy: emailing and meeting with Planning and

Development team to try to get bike channels implemented on a few staircases on campus as a test run. Hopefully if they prove to be successful, they will be implemented all over campus.

Advocacy Strategy• Additional strategies:

• Meeting and talking with other decision makers and stakeholders to get their input and support for the project.

• Additional promotion of bike usage through “Bike/Walk to Campus” day in April as part of National Public Health Week.

• Attending meetings for and supporting the Green Crescent Trail project in the Clemson area.

Advocacy Strategy

• Both strengths and needs based approach• Strengths:• Clemson is a top 10 bike friendly campus• Bicycle research team• Bike lanes• Active student body• Wide staircases

Advocacy Strategy• Needs:

• Many stairs that hinder bike travel through campus • Perceived barriers to bike riding • Low levels of awareness on campus• Low levels of peer support for bike riding

Results of our effort• Still in progress• Emailing between directors in Planning and

Development at Clemson and trying to set up a meeting to discuss the project further.

• Approval of a “Bike/Walk to School” day through ESG• Currently waiting on a flyer draft approval

Bike Channels on Campus

Flyer Draft